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  • Unleash the Power of Video Marketing for Your Business: Five Ideas for Video Content

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    You probably have a social media presence and a blog, but if you really want to make a lasting impression on your online audience, you need to be creating videos. Here's a look at why video marketing is one of the most effective methods of brand promotion there is—and how you can use it to your advantage.

  • Super Distracted: What Consumers Do During the Super Bowl [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Many consumers do not devote their full attention to what's happening on the field while the Super Bowl is on, according to recent research from AdColony.

  • 15 Ways to Tap the Power of Collaborative Content

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Two heads are better than one, right? So let's explore the immense possibilities of content created through collaboration. We start with 5 reasons to produce collaborative content, and then move on to 15 ways to bring collaborative content to life. See how to make content creation easier, more fruitful, and highly effective.

  • Podcasts as a Learning (and Teaching) Medium for Marketing (And More)

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    How can busy marketers make time for learning when we're already having trouble keeping our head above water with our day-to-day responsibilities? Podcasts are one of the most efficient ways to learn (and teach). They're easy to access, portable, economical. But where to start? Check out this list of 18 podcasts.

  • How Customer Participation Builds Trust in the Age of GDPR

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    "Customer participation" is sometimes used interchangeably with "customer engagement," but the former is so much more than the latter. In today's competitive business landscape, customer participation trumps customer engagement. Here's why the time to invest in customer participation is now.

  • The Worst SEO Mistake You Can Make: Ignoring Content Distribution

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Content marketing has proven itself time and time again, but merely producing content doesn't guarantee business or even marketing success. There's already too much content being produced. So what's the solution to making content marketing work for you? The answer is content distribution, and here's what you can do about it.

  • Direct Response Copywriting: How to Craft Copy That Converts [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Writing

    Direct response copywriting isn't easy. Your job is to drive conversions and sales, and that requires a savvy sense for your audience, a firm grasp on your value prop, and an arsenal of powerful writing tricks like these.

  • 2018 Year-end Episode of Marketing Smarts: What Marketers Need to Know for 2019 [VIDEO]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    21 industry stars, 21 pieces of valuable advice for you to up your marketing game in the new year: don't miss this special yearend video episode of the Marketing Smarts podcast!

  • How Quickly Should Brands Respond to Consumers on Social Media?

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Most US adults say brands should respond to consumers' comments on social media within a day, according to recent research from Clutch.

  • A Small Business Guide to Facebook Chatbots [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Martech

    Small businesses have a reputation for being more personal than big corporations, but that doesn't mean that technology can't help. In fact, chatbots may be a way to give your customers even more customized attention than you could otherwise. Check out the infographic to see how.

  • 2019 B2C Content Marketing Benchmarks, Budgets, and Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Most B2C marketers are seeing improved results from content marketing and plan to increase their spending on it in the year ahead, according to annual research from MarketingProfs and Content Marketing Institute.

  • How to Optimize Your LinkedIn Profile for Inbound Sales Inquiries: Get Found by Buyers

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Many of us make the mistake of treating LinkedIn as simply an online Rolodex or a glorified CV, rather than an inbound marketing channel that can be optimized for sales inquiries. That is a huge misstep. Find out how to turn your LinkedIn profile into a powerful inbound sales asset.

  • How to Use the Right Charts and Graphs for Your Data [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Measurement & Analytics

    It's one thing to have data to share. It's another to communicate your data in a way that helps you demonstrate your point. If you want to be persuasive, you have to show your data in a useful way. Here are several types of charts and graphs with explanations of when to use (and not use) each.

  • Should Brands Take Public Stands on Political Issues?

    Chart

    CONTENT TYPE: Chart | TOPIC: Branding

    Less than one-third of consumers think brands should take public stands on political issues, according to recent research from Sword and the Script Media.

  • Holiday Email Done Right Is Huge for the Bottom Line: Five Tips for Doing It Right

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    With retailers and marketers ramping up their email volume at the same time during the holidays, you're competing for your customers' attention and the resources of the ISPs delivering your mail. To get your emails opened and to maximize conversions, use these five tactics.

  • How to Speak Tech Jargon: A Hilarious Guide [Video and Flowchart]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    Have you ever synergized with your tiger team to ideate how to move the needle? Who hasn't? Check out this humorous look at tech jargon to see what you know and, more important, see how you can sound like you know even more.

  • Six Neuroscience Principles to Supercharge Your Marketing Campaigns

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Marketers and brands can benefit from a deeper understanding into how the brain drives human behavior and how emotions influence the body. Use these six neuroscience principles to supercharge your marketing and advertising campaigns.

  • Email Personalization: Stats and Tips [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    Personalization can be the not-so-difficult trick to take your email open, click, and conversion rates up a notch. See what consumers think of personalization and how businesses are seeing the benefits.

  • What Consumers Want From Brands: Transparency on Social Media

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Some 81% of consumers say brands have a responsibility to be transparent on social media, according to recent research from Sprout Social.

  • 13 Common Email Marketing Mistakes to Avoid

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Email marketing is an indispensable channel for any successful content strategy. But how can you make sure email marketing campaigns are effective? Avoid making these 13 common mistakes.