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  • Email Spam Benchmarks for 27 Industries

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    What proportion of emails sent by marketers ends up in consumers' spam folders? What proportion is flagged as spam. What proportion is flagged as not spam by recipients? Find out—for various verticals.

  • The Six Most Popular Digital Marketing Channels With Small Businesses

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Social media, websites, email, SEO, videos, and content are the most popular digital marketing channels and tactics with small businesses, according to recent research from The Manifest.

  • Three Actionable SEO Techniques to Improve Your Website Right Now

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Businesses that rely on organic search for sales and conversions know the importance of SEO, but ranking for keywords is becoming harder and more time-consuming. But there's plenty you can do about that. Complete these three SEO tasks to improve your site's organic search visibility across the Web.

  • Six Naming Trends to Help Your Brand or Product Stand Out

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    So far this year, six naming trends have become prominent, or are becoming so. This article explains how each trend can be used and what benefits it can bring you. If you're ever tasked with naming a business or product—and you want it to truly stand out—check out these valuable insights.

  • Better ROI on B2B Webinars: Low-Hanging Fruit You Shouldn't Overlook

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Webinars are a great tool for any stage of the buyer's journey, but you're probably not going to get the level of attention and engagement you're after if your webinar is a sales presentation in disguise. Take these four basic actions to ensure better ROI for your webinar efforts.

  • Customer Experience, Innovation, and Technology: Marketing Smarts Podcast, Recorded Live at Adobe Summit

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Martech

    Six marketing experts sit down with Kerry O'Shea Gorgone at Adobe Summit to talk customer experience, creativity and innovation, the 25th anniversary of digital advertising, and more.

  • How to Optimize Page Titles to Strengthen Your Website's SEO

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    Page titles are an important, but often overlooked, part of achieving success with your SEO efforts. When used correctly, they can help you achieve greater organic search visibility and higher click-through-rates for your website. Here are a few tips on how to optimize your page titles and improve your SEO.

  • A Guide to Using Infographics for Lead Generation [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Demand Generation

    Infographics, a type of long-form visual content, are often created by marketers primarily to boost engagement on social media and drive traffic to websites. But infographics can work great for lead generation, too.

  • How to Write a Perfect Guest Post Pitch [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Content marketers regularly send out guest-article or guest-post pitches. But do those pitches resonate with the editors who receive them? Unfortunately, not very often. But why? In this infographic, business and marketing website editors explain why—and how to write pitches that get, and hold, editors' attention.

  • Page-Speed Benchmarks: Are Brand Sites Fast Enough?

    Chart

    CONTENT TYPE: Chart | TOPIC: Websites

    Most brand sites don't meet the page load-time speeds recommended by Google, according to recent research from Unbounce.

  • The Home Is at the Heart of Commerce Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Demand Generation

    Home is where purchase decisions are made, finds a study of how direct mail influences consumer purchase decisions and whether those decisions involve various members of the household. Check out the findings.

  • How to Integrate Purpose Into Your B2B Content Strategy

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    To reach consumers and provide superior customer experiences, we need to deliver content that engages. Understanding what’s important to buyers is the key—and a growing number of buyers cite shared purpose as one reason to buy from a company. Social purpose is a powerful tool; here's how you can wield it.

  • How to Communicate With the Most Tech-Savvy Generation Yet

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    The next consumer powerhouse generation can be summed up in one letter: Z. Communicating with and marketing to this young audience of digital natives isn't easy. But it is possible—if you focus on their diverse subcultures. Here's how.

  • Google Search Algorithm Updates: 2018 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    Ranking on Google is getting more complex—and strategically important—every single year, and 2018 was no exception. Though we're well into 2019, a wide range of Google Search algorithm updates in the past year are still influencing our search results.

  • How Concerned Are Consumers About Online Privacy?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    More than three-quarters (76%) of consumers in the United States say they are now moderately or significantly concerned about online privacy and the ways in which brands use data, according to recent research from SlickText.

  • How to Revive Old Content to Boost Your Marketing Results

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    What if you could take simple steps to update your blog content and get more ROI from existing efforts without having to publish anything new? In fact, you can. Do these three things.

  • Automated Push Notifications Are the New Secret Weapon of E-Commerce

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    Automated push notification is an optimal channel in the post-GDPR era, allowing e-commerce brands to push communications to target users efficiently, effectively, and easily. Now's the time to act—because late adopters will fall behind.

  • How Brands Benefit by Using Virtual Reality to Engage Customers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Martech

    Once perceived as nerdy gamer technology, virtual reality is being embraced by brands across the globe. Marketers are realizing the potential of VR to leave indelible impressions on consumers. You might want to check out how it can help you engage customers.

  • Sales Meeting No-Shows: It's Not You, It's Them (And What You Should Do Next)

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    One of the most frustrating moments of the sales process is the "no-show"—when a prospective customer fails to show up for a meeting or isn't available to take a scheduled sales call. But that doesn't mean your prospect is not interested in buying from you! In fact, no-shows are a hidden source of future business opportunity.

  • Chatbots' Positive Impact on Customer Experience and Conversions

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    If you consider chatbots just another marketing fad or buzzword that doesn't impact revenue, we have some bad news for you. Chatbots are already an integral part of modern customer experience—and they are having a serious impact on conversions.