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  • Why Podcasts? Why Now? How to Leverage the Power of Podcasts for Your Brand

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Nearly 30% of Americans, that's some 70 million people, regularly listen to at least one podcast. For any business, that's a huge opportunity to tap into a market hungry for content, especially in niche areas of interest. Your podcast audience is waiting for you...

  • AR and VR: Revolutionizing Marketing Through Immersive Technologies

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Digital experiential technologies are redefining everyday processes and influencing a variety of industries, from retail to real estate. See how retailers can harness AR and VR to propel their marketing initiatives, enhance the shopper experience, and drive sales.

  • How to Write a Welcome Email Series That Wins Hearts and Wallets

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Your welcome emails set the tone for the relationship with your subscribers. If recipients come to know, like, and trust you, they're more likely to open, click, and buy from your future emails. Here are five elements of a welcome email series that'll tip the scales in your favor when you're ready to promote your offers.

  • How Much Does a Video Cost to Produce? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    You produce marketing content, and you're considering video because it engages audiences as no other content can. But how much does a video cost to make? It's tough to find an accurate and one-size-fits-all answer—because there are numerous considerations. This infographic breaks those down for you.

  • Your Brand Safety Is at Stake: What to Do in the Era of 'Sleeping Giants'

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    Brand safety is being redefined by consumers. Marketers today need to look beyond just making sure their ads don't appear in controversial contexts. Brands' usage policies, partnerships, and even political campaign contributions are now in play. Here's advice on how to keep your brand safe.

  • How Twitter's Algorithm Works (And How to Make It Work for You) [infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Twitter has 330 million active monthly users. More than 500 million tweets go out each day—roughly 6,000 tweets each second. How can you or your brand possibly stand out in the torrent of tweets?

  • The Online Platforms With the Greatest Amount of Offensive Content [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Consumers say Facebook and YouTube are the online platforms with the greatest amount of offensive content, according to a recent report from AdColony.

  • Top 4 Reasons SMBs Should Use Paid Search

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Paid search, also known as pay-per-click (PPC) advertising, is a part of search engine marketing (SEM). It's an effective way to drive search traffic your way quickly and consistently. But how does it work? And why should small and midsize businesses be using it?

  • Nine SEO Trends to Keep Pace With in 2019 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    Your website is how customers find your business—and how you find customers. Which is why your site must be search-optimized. But search algorithms evolve quickly. You need to keep pace with SEO trends. This infographic helps you do that.

  • When (and How) to Use Marketing Automation: Katie Robbert on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Martech

    Katie Robbert, CEO of analytics firm Trust Insights, explains how automation can make your job easier and your marketing better.

  • Site Speed Is Key for SEO in 2019 (and Beyond)

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    How often have you clicked on a search result and then clicked away because the site didn't load quickly? A lot? Yes, that's common. In 2019, site speed is the name of the SEO game. You can either keep up with speed expectations, or you can lose out.

  • Move Over, Social Platforms: Niche Online Communities Are the Wave of the Future

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Because of the many benefits they provide, specialized online communities that cater to specific interests, including specific brands, have begun to emerge. That's because they can be what traditional social platforms can't: true communities for the like-minded.

  • The ABCs of AI in Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    "Artificial intelligence": you've heard the term, you know it's a trend, you know you're "supposed" to be using it... But if you were asked to explain in a few short sentences what it means for marketers, could you do it? If not, then you've found the right article.

  • Social Media Image Sizes in 2019 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Images are key to making your social media posts get noticed. But those images—whether cover photos, profile pics, or visuals in timelines or news feeds—need to be the right display size. The problem? Social platforms often change their guidelines on optimal display sizes. The solution? This infographic.

  • Five Ways to Make Your Digital Marketing Feel More Human

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Customer Experience

    You'd think we'd be naturals at this whole "talking to other humans" thing. After all, even though we're marketers, we never stop being customers ourselves, and we're more familiar than most with how brands grab our attention successfully (or not). Here's how our marketing can be more human—and more effective.

  • The No. 1 Rule and Four Essential Parts of High-Converting B2B Emails

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Revisit the emails you sent to your B2B audience recently. How many ideas, emotions, and benefits did each message contain or refer to? How many possible responses could it have elicited? Chances are... too many! For high-converting emails, follow this rule instead.

  • The Most Annoying Things About Brands' Content

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    What annoys consumers most about content from brands? Which experiences frustrate people most when consuming content, in general? Adobe surveyed 1,000 US consumers and found the answers to those questions.

  • Marketing Beyond Millennials: Connecting With Generation Z

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    We marketers have been trying for years to decode the most enigmatic generation of our time, Millennials. But many of them are now marketers themselves, and they have set their sights on the next generation: Gen Z. Here are three ways we can break through to this rising generation.

  • 30 Years of the World Wide Web: A Detailed Timeline [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    30 years ago, in March 1989, the first webpage was created by British engineer and computer scientist Tim Berners-Lee. This timeline infographic will guide you through the history of the World Wide Web. See how we got to where we are now.

  • How to Create Response-Boosting Cold Emails in 2019

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Cold email is still an effective way of generating appointments and making new connections. B2B companies, in particular, can still send personalized, cold emails at scale. Here are cold-email principles you can use to create response-boosting outreach campaigns.