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  • How Frequently Businesses Publish Content

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Just over half of digital marketers say their company publishes online content daily, according to recent research from The Manifest. However, the frequency of publishing tends to vary significantly based on company size.

  • The Impact of Saying Thanks in Email Subject Lines

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    Email subject lines that express gratitude tend to outperform email subject lines that do not, according to recent research from Cheetah Digital.

  • Instagram Influencer Engagement Benchmarks

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Instagram influencers who have 1,000 to 5,000 followers tend to garner more engagement from their audiences than do influencers with larger followings, according to recent research from Mavrck.

  • Instagram Influencer Engagement Benchmarks

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Instagram influencers who have 1,000 to 5,000 followers tend to garner more engagement from their audiences than do influencers with larger followings, according to recent research from Mavrck.

  • Five Subtle Mistakes That Are Limiting Your Marketing Response Rate

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    If your marketing campaigns aren't performing as well as you'd hoped, it may be that they're falling on deaf—or even alienated—ears. Here are five mistakes you need to stop making.

  • The B2B Exemption to the Telemarketing Sales Rule

    Article

    CONTENT TYPE: Article | TOPIC: Communications

    The FTC's Telemarketing Sales Rule applies to everyone. Yes, there is a specific exemption for B2B calls, but marketers must understand the law and use caution.

  • Seven Ways to Increase Email Open and Clickthrough Rates [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    Don't let your email program get stagnant. Just because it seems to be working doesn't mean you can't improve it. Check out this graphic for tips on seeing your emails with fresh eyes.

  • Follow the Influencer to Follow the Money [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Martech

    Influencer marketing can result in high ROI, but marketers must know what type of influencers and which platforms are best for their brands.

  • Follow the Influencer to Follow the Money [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Influencer marketing can result in high ROI, but marketers must know what type of influencers and which platforms are best for their brands.

  • Eye-Tracking Study: Email-Signature Banner Effectiveness

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    What types of email-signature banners draw the most interest? Does it help to include a call to action? Which are more effective: horizontally or vertically aligned units?

  • Spanish in the US: An Opportunity for Marketers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Customer Experience

    Spanish is the second-most commonly spoken language in the US, and that offers a huge opportunity for marketers. Check out this infographic for stats about Hispanic market share and Spanish use on the Web.

  • How to Market Your App Internationally [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Communications

    Whether you have a mobile app or you're going to build one, you want to set it up for success anywhere it's accessible. Localization and smart translations can help ensure that happens.

  • Seven Tips for Using Email to Build Customer Loyalty

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Your email program is vital for turning one-time buyers into loyal customers. Here are some tips to make your emails effective in improving customer retention and encouraging loyalty.

  • The Most and Least Important PR and Corporate Communications Tactics and Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Communications

    Corporate communications and public relations professionals say engaging in better storytelling is the tactic/trend that will matter most over the next year, according to recent research from Sword and the Script Media and Ned Lundquist.

  • Five Ways to Make Your Marketing Copy a Whole Lot More Engaging

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Writing better copy isn't difficult, but it does take a reset of how you think about marketing copy. Follow these five steps to find your brand's authentic voice and connect with customers.

  • Five Ways to Make Your Marketing Copy a Whole Lot More Engaging

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Writing better copy isn't difficult, but it does take a reset of how you think about marketing copy. Follow these five steps to find your brand's authentic voice and connect with customers.

  • Secrets for Runaway Webinar Success (Based on Data from 350,000 Webinars): Daniel Waas on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Content

    Daniel Waas, director of marketing for GoToWebinar at LogMeIn, shares secrets to webinar success based on his team's analysis of 350,000 webinars.

  • 14 Highly Effective B2B Marketing and Sales Tactics Based on Emotions

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    B2B marketers have long assumed that business decisions are based primarily on rational motivations—and that emotion is exclusively B2C territory. But it's become increasingly apparent that emotion plays an important role in B2B as well.

  • How to Promote Loyalty Rewards Programs [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Customer Experience

    Creating a loyalty program is just a first step to customer engagement—you also must promote and maintain the program to keep customers excited and engaged. Here are some simple ideas to do that.

  • Email Personalization: What Consumers Want From Retailers [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    Consumers say the types of retail-email personalization that they value most are targeted promotions/discounts and tailored recommendations, according to recent research from Dynamic Yield.