FILTERS

clear all

Content Type

Events

Topics

Recency

Time to Complete

Subject Matter Expert

RESULTS

Refine Search
Sort by:

  • Why Your Business (Still) Needs to Be on Twitter: 'The Tao of Twitter' Author Mark Schaefer on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    Marketing consultant, speaker, and best-selling author Mark Schaefer discusses the revised edition of his book The Tao of Twitter and explains why your company needs to be using Twitter for marketing.

  • Webinar Benchmarks: Marketing, Scheduling, and Length

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    What are the most popular methods for promoting webinars? When do people tend to register for webinars? And how long are webinars, on average?

  • Facebook Advertising (Yes, for B2B, Too): Peter Reitano and Jeff Goldenberg of Abacus on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    Jeff Goldenberg and Peter Reitano, co-founders of the Facebook-first performance marketing agency Abacus, share insights on Facebook advertising and the future of agency marketing.

  • Triple Your Instagram Followers in 10 Steps [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Instagram remains popular, yet the social platform is still something of a mystery for many marketers. To learn how to set up and use your brand's Instagram account to gain followers and engagement, check out the tips in today's infographic.

  • Inbound Marketing: The Art of Attraction

    Guide/Report

    CONTENT TYPE: Guide/Report | TOPIC: Demand Generation

    Inbound marketing isn’t a tactic, but a process. It’s how you approach customer relationships. It requires an understanding of your company’s buying cycle, ideal customers, and the power of quality content, plus an acknowledgement that, as a marketer, you’re not in control—the customer is.

  • Email vs. SMS: Battle of the Heavyweights [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Which channel would win in a head-to-head contest? Today's infographic pits email against SMS messages to see which has more volume and engagement, and which people prefer to receive.

  • 10 Tips to Organically Market Your Brand on Instagram [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Although you can pay to promote your brand's Instagram's posts, it is also possible to grow an Instagram account organically. These tips offer ideas for how to keep followers engaged for free.

  • Are Younger Consumers Over Email?

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    Most younger US consumers say their use of email has increased over the past few years, and most say they expect their email use to increase even more in the next five years, according to recent research from SendGrid and Egg Strategy.

  • Direct Marketing Fundamentals: How to Increase Response (an Interview)

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    The success of a direct marketing campaign depends, to varying degrees, on your list, your offer, and your creative. Getting those three things to work together in sync—in online and offline channels—will explode your results. Here's an overview, in interview format, of the fundamentals of direct marketing.

  • Five Tips to Avoid a Halloween Marketing Horror Story [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    Boo! It's Halloween, so we've got a fun reminder of some scary ways your email campaigns can end up unread, deleted, or—perhaps most terrifying of all—in the spam filter. Avoid these traps for an email campaign that treats you and your readers well.

  • Consumer Psychology: Five Tips for Creating Positive (and Reasonable) Expectations

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    As marketers, we need to know how to build excitement for our product or service without overhyping and disappointing customers. And the best way to master walking that fine line is by better understanding how and why expectations alter experiences.

  • Email for Retail: Three Opportunities Despite the Retail 'Apocalypse'

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    As we near the end of 2017, retail faces significant profitability issues. In turn, marketers are facing pressure to capture and retain customer attention, and they're resorting to flashy new approaches. But email remains unmatched in helping to build brand, convert, and make sales.

  • Engaging Customer Experiences Are a Make-or-Break Business Factor: The Case of Healthcare

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    The essence of creating a positive experience is making customers feel that they are heard and important—before, during and after a transaction.

  • How to Roll Video Into Your Media Mix

    Guide/Report

    CONTENT TYPE: Guide/Report | TOPIC: Marketing Content

    Making a case for adding video to your content mix is easy. Research reveals that marketers who use video see faster revenue growth. Online retailers see higher conversion rates. And when offered as a content choice, video is preferred over whitepapers, case studies, demos, webinars, and e-books.

  • 10 Ways to Ruin an Email Campaign [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    Spelling mistakes, broken links, an unclear call to action... we've all received marketing emails guilty of such sins. Make sure you're not on the sending end with this checklist of 10 things to avoid in your email campaigns.

  • How to Use Personalization to Shorten the B2B Sales Cycle

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    In a world of mass emails and stimulus overload, personalization has become critical to B2B marketing. Buyers are becoming harder to identify and increasingly like consumers: They want personalized outreach and one-to-one interaction...

  • The Right Words at the Right Time in the Right Place: Three Platforms to Publish Your Content On

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Articles are a fundamental tool in your content marketing toolbox. Here are three places your articles can find a home, each of which serves a different purpose and offers unique benefits for your content strategy.

  • Loyalty, Retention, Relationships: What's Really in It for Your Customers?

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    In marketing, we talk nostalgically about the "corner store" as the epitome of customer relationships. But that Norman Rockwell version of customer loyalty is dead. Which is why we need to get back to fundamentals. Here are three ideas on how.

  • Is B2B Marketing and Sales Messaging Improving?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Most B2B buyers say the marketing and sales communications they receive from brands have improved over the past few years, according to recent research from Dun & Bradstreet.

  • How to Maximize Social Media Marketing as a B2B Company

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    So how do you stand out from the crowd as a B2B social media marketer? Here's the advice you need to ensure your company engages with potential customers and develops a social media following that converts into what you really want—sales!