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  • The Top Email Providers and Devices in 25 Countries

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    Gmail is the most popular email service provider in the United States, and the iPhone is the most commonly used device for accessing email, according to recent research from SendGrid.

  • Are Chatbots a Good Idea for Your Business? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Martech

    When used well, chatbots can increase both profitability and customer satisfaction. Read on to learn how to implement them in a smart way that helps your business and your customers.

  • Why Editors Reject Guest-Content Pitches From Brands

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Editors of online publications say the top 2 reasons they reject guest or contributed content from brands are that the pieces are too promotional and the pieces are not a good fit with their readership, according to recent research from Influence & Co.

  • The Social Networks B2B and B2C Marketers Value Most

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Facebook is the most used and the most valued social network by both B2B and B2C marketers, according to recent research from Social Media Examiner.

  • The Social Networks B2B and B2C Marketers Value Most

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Facebook is the most used and the most valued social network by both B2B and B2C marketers, according to recent research from Social Media Examiner.

  • The Best Days and Times to Post on Social Media [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    The latest data from Unmetric shows the best times to post on Instagram, Twitter, and Facebook. Pay close attention: Each platform has its own peak days and hours.

  • Email Personalization: The What, Why, and How of Hyper-Personalized Email [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    Email personalization has evolved from [first name] in an email to an entire series of emails customized for preferences and behaviors. Check out the future of hyper-personalized email and see steps you can take to make it work for your marketing.

  • How B2B and B2C Firms Approach Personalization Differently

    Chart

    CONTENT TYPE: Chart | TOPIC: Demand Generation

    B2B marketers are more likely than B2C marketers to apply personalization to emails and websites, according to recent research from Evergage and Researchscape International.

  • How Frequently Businesses Publish Content

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Just over half of digital marketers say their company publishes online content daily, according to recent research from The Manifest. However, the frequency of publishing tends to vary significantly based on company size.

  • The Impact of Saying Thanks in Email Subject Lines

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    Email subject lines that express gratitude tend to outperform email subject lines that do not, according to recent research from Cheetah Digital.

  • Instagram Influencer Engagement Benchmarks

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Instagram influencers who have 1,000 to 5,000 followers tend to garner more engagement from their audiences than do influencers with larger followings, according to recent research from Mavrck.

  • Instagram Influencer Engagement Benchmarks

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Instagram influencers who have 1,000 to 5,000 followers tend to garner more engagement from their audiences than do influencers with larger followings, according to recent research from Mavrck.

  • Five Subtle Mistakes That Are Limiting Your Marketing Response Rate

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    If your marketing campaigns aren't performing as well as you'd hoped, it may be that they're falling on deaf—or even alienated—ears. Here are five mistakes you need to stop making.

  • The B2B Exemption to the Telemarketing Sales Rule

    Article

    CONTENT TYPE: Article | TOPIC: Communications

    The FTC's Telemarketing Sales Rule applies to everyone. Yes, there is a specific exemption for B2B calls, but marketers must understand the law and use caution.

  • Seven Ways to Increase Email Open and Clickthrough Rates [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    Don't let your email program get stagnant. Just because it seems to be working doesn't mean you can't improve it. Check out this graphic for tips on seeing your emails with fresh eyes.

  • Follow the Influencer to Follow the Money [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Martech

    Influencer marketing can result in high ROI, but marketers must know what type of influencers and which platforms are best for their brands.

  • Follow the Influencer to Follow the Money [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Influencer marketing can result in high ROI, but marketers must know what type of influencers and which platforms are best for their brands.

  • Eye-Tracking Study: Email-Signature Banner Effectiveness

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    What types of email-signature banners draw the most interest? Does it help to include a call to action? Which are more effective: horizontally or vertically aligned units?

  • Spanish in the US: An Opportunity for Marketers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Customer Experience

    Spanish is the second-most commonly spoken language in the US, and that offers a huge opportunity for marketers. Check out this infographic for stats about Hispanic market share and Spanish use on the Web.

  • Seven Tips for Using Email to Build Customer Loyalty

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Your email program is vital for turning one-time buyers into loyal customers. Here are some tips to make your emails effective in improving customer retention and encouraging loyalty.