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  • How to Craft Accessible Emails [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    Making your emails accessible visually, audibly, cognitively, and neurologically isn't just the right thing to do—it may even be good for business. Here's a checklist of ways to make your emails more readable for everyone.

  • Why Customers Leave—and How You Can Keep Them [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Customer Experience

    One bad brand experience can turn even a loyal customer over to your competitors, so providing stellar service is a must. See how brands can better communicate with customers to encourage retention and loyalty.

  • How to Win Friends Who Influence People: SAP Ariba's Amisha Gandhi on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Content

    SAP Ariba's vice-president of influencer marketing, Amisha Gandhi, discusses the company's approach to building lasting relationships with industry influencers.

  • A Guide to Using Video in Your Sales Prospecting

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Sales emails are often easily overlooked, but adding video to your emails can give your company the competitive edge. Here's a guide on how to do that and which tools can help.

  • Frenemies: The Battle of Rival Brand Fans on Social Media

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    The assumption is that negative comments of rival fans hurt the involved brands--at least on the social media channels on which those comments and interactions take place. But is that really the case?

  • The Meteoric Rise of Podcasting—and Podcast Advertising [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    Advertising are pouring money into podcast ads, and for good reason. The audiences tend to be targeted, tech-savvy, high-income-earning, and educated. Check out who's listening and why your brand might want to tune in.

  • Word-of-Mouth: Why Chatter Matters for Your Brand [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Are your marketing efforts overlooking one of the most effective channels: word-of-mouth? Getting people to talk about and recommend your brand can have a huge impact on conversions. See who people trust and what gets people talking.

  • Six Ways to Increase Revenue With Email Personalization

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Increase your email program's ROI by knowing your who customers are and what content they want to see. Use these six methods to personalize your emails beyond the basics.

  • The Influence of Instagram [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Instagram has major potential to bring awareness to your brand—and you don't always have to pay celebrity prices to be seen. The channel is growing fast, in part thanks to the influence of advocates and small influencers.

  • Hearing Voices: How to Create Impact With the Right Voiceover [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    How should you select your voiceover talent? A report explains what guides marketers to select the voices they do and how the right voice can create a true, emotional connection with your audience.

  • How Your Business Can Win at Voice Search

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Want to future-proof your business for search—and more? Make sure you provide relevant, contextual answers to consumers' voice searches. Here's how.

  • Are Your Value Propositions Working?

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Great deal! Buy now!! But why should people buy from your brand over the competition? That's where your value proposition comes in. Here are five steps to test whether your value prop is helping you succeed—or fail.

  • Social Selling for LinkedIn: Seven Practical Tips [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    LinkedIn can do more than help you find a job. It's a great tool for selling your products and services as well. Here's how to use the platform to drive conversions.

  • How Hyper-Personalization and Localization Can Give You a Competitive Edge [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Demand Generation

    Personalization. Everyone's doing it, so is it even special anymore? Enter localization and hyper-personalization—"real-time and discernible data to fashion supremely contextual communication relevant to the customer."

  • Memorable Ad Jingles: Can Consumers Recall Classic Commercial Tunes?

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Do people recognize famous advertising jingles? How well do members of different generations recall famous commercial tunes?

  • Email Optimization: Case Studies and Actionable Tips [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    You email marketing program may be cruising along, but are there steps you can take to give it even more power? This graphic gives ideas, and it also shares email success stories from other brands.

  • Zealous Campaigning for Zero Cancer: Colony Brown of ZERO on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    The VP of Marketing & Communications for ZERO - The End of Prostate Cancer discusses nonprofit marketing and explains how ZERO's community of champions (ZERO's Heroes) has helped those affected by the illness and drummed up support for research.

  • The Do's and Don’ts of SMS Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Communications

    With great power comes great responsibility, and that is especially true for mobile marketing messages. Here are some tips on how to make the most of SMS without annoying customers.

  • The Complete Guide to Reddit Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    If you've heard Reddit is a tough place to market, you've heard right—but changes to the platform have made it more marketing-friendly, and it can be one of the most effective social platforms for reaching new, relevant audiences.

  • The Business and Industry Content Preferences of C-Suite Executives

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Senior executives rely heavily on email and traditional media for their content, and they are most interested in content that delivers useful insights, according to recent research from Greentarget.