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  • How to Communicate With the Most Tech-Savvy Generation Yet

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    The next consumer powerhouse generation can be summed up in one letter: Z. Communicating with and marketing to this young audience of digital natives isn't easy. But it is possible—if you focus on their diverse subcultures. Here's how.

  • Google Search Algorithm Updates: 2018 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    Ranking on Google is getting more complex—and strategically important—every single year, and 2018 was no exception. Though we're well into 2019, a wide range of Google Search algorithm updates in the past year are still influencing our search results.

  • How Concerned Are Consumers About Online Privacy?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    More than three-quarters (76%) of consumers in the United States say they are now moderately or significantly concerned about online privacy and the ways in which brands use data, according to recent research from SlickText.

  • How to Revive Old Content to Boost Your Marketing Results

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    What if you could take simple steps to update your blog content and get more ROI from existing efforts without having to publish anything new? In fact, you can. Do these three things.

  • Automated Push Notifications Are the New Secret Weapon of E-Commerce

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    Automated push notification is an optimal channel in the post-GDPR era, allowing e-commerce brands to push communications to target users efficiently, effectively, and easily. Now's the time to act—because late adopters will fall behind.

  • How Brands Benefit by Using Virtual Reality to Engage Customers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Martech

    Once perceived as nerdy gamer technology, virtual reality is being embraced by brands across the globe. Marketers are realizing the potential of VR to leave indelible impressions on consumers. You might want to check out how it can help you engage customers.

  • Sales Meeting No-Shows: It's Not You, It's Them (And What You Should Do Next)

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    One of the most frustrating moments of the sales process is the "no-show"—when a prospective customer fails to show up for a meeting or isn't available to take a scheduled sales call. But that doesn't mean your prospect is not interested in buying from you! In fact, no-shows are a hidden source of future business opportunity.

  • Chatbots' Positive Impact on Customer Experience and Conversions

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    If you consider chatbots just another marketing fad or buzzword that doesn't impact revenue, we have some bad news for you. Chatbots are already an integral part of modern customer experience—and they are having a serious impact on conversions.

  • Three Reasons Most Content Marketing Fails, and What to Do About Them

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Instead of flooding the Internet with content that's merely meh, avoid these three content marketing mistakes to ensure that you are strategically producing content that breaks through and wows your audience.

  • Putting Heart Into Your Business: 'Heartificial Empathy' Author Minter Dial on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Martech

    'Heartificial Empathy' author Minter Dial shares insights on increasing empathy in yourself, your company, and even in your machines.

  • How to Optimize Your Site for Voice Search: A Comprehensive Guide [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Websites

    Voice search is changing how users search for information—and, more important for marketers and businesses, how websites provide that information in order to be featured in voice search results. Here's what you can, and should, do about that.

  • The Most Unacceptable Office Communication Habits and Manager Behaviors

    Chart

    CONTENT TYPE: Chart | TOPIC: Communications

    Workers say the most unacceptable communication habits at the office are using a speakerphone in shared spaces, gossiping, using all caps in emails, and replying all, according to recent research from Signs.com.

  • How to Keep Your Email Marketing Strategy Relevant to Millennials

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    At a time when we're reaching customers through more channels than ever before, it can be easy to assume your average Millennial is more likely to engage with an Instagram post or a Facebook ad than your humble email. But if that's what you think, you're missing out on reaching Millennial customers.

  • Why Testimonials Are B2B Companies' Most Important Marketing Tool

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    B2B companies know how to talk-up their products or services, emphasizing how efficient and cost-effective they are. But customers don't want marketing spiel: They want balanced and unbiased information and insight from people they can relate to. You can make sure that's what they get.

  • Press the Damn Button: Livestreaming-Expert Brian Fanzo on Marketing Smarts

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Content

    Brian Fanzo, Millennial keynote speaker and founder of iSocialFanz, explains the role livestreaming can play in growing your business.

  • Five Real Content Strategies to Earn Brand Attachment

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    The path to brand attachment—one level up from brand loyalty—is long, winding, and challenging. And you can't skip ahead or take shortcuts. Here's how to get there in five strategic steps.

  • Neuroscience and Marketing Storytelling: Context Is Everything [Video]

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    In this video, a neuroscientist explains how the brain responds to the various elements of storytelling: At various points in a story, the brain actually releases powerful hormones. The upshot: as a marketer, you can effectively engage your audiences through storytelling.

  • Supercharge Your Content Marketing With Interactive Content [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Passive content, including video, is out for 2019, claims this infographic. So what's in? Immersive storytelling and interactive content. Check out all the marketing benefits of using interactive content.

  • The Optimal Sales Cadence: Frequency and Duration Benchmarks

    Chart

    CONTENT TYPE: Chart | TOPIC: Demand Generation

    How many times should salespeople contact prospects? How long should outreach last? What is the optimal spacing between contact attempts? How quickly should sales reps respond to prospects?

  • Push Notifications vs. SMS vs. Email: A Comparison [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Martech

    Push notifications, email, and SMS can reach consumers in highly personalized ways, and all three behave and perform similarly to meet the goals of marketing campaigns. Perhaps for that reason, those three channels are sometimes thought of as interchangeable. But that's not the case.