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  • Web Design Stats and Trends for 2021 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Websites

    Did you know that users take 0.05 seconds, on average, to form an opinion about a website—and 94% of those initial impressions are related to design elements?

  • Content Marketing: The New Name for a Well-Established Discipline

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    The creation of targeted information—about companies, products, services, and more—has been around for generations. Collateral, sales aids, product literature, brand books... all were earlier monikers for what's now lumped into "content." It's a long-established discipline. And here's how it actually works.

  • How to Stop Procrastinating and Become a Joyful Writer [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Why do writers procrastinate? Often, they chalk it up to a lack of discipline that can be overcome with willpower. In truth, many writers procrastinate not because they're lazy but because the task feels too daunting or boring.

  • Nine Stats Marketers Should Know About the Big Game [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    How will Super Bowl LV be different from past big games? What key shifts in behavior should marketers be watching?

  • Earn Your Customers' Trust: How to Use Personalization and Authenticity to Reach Audiences

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    In 2020, it became clear to marketers that customers who are faced with uncertainty embrace personalized communication. That means it's time to junk marketing-speak and instead opt for a more authentic approach. These four tips can help.

  • 10 Social Media Trends Marketers Should Be Watching [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Which social media shifts should marketers be watching closely in 2021? This infographic explores key trends that could have a major impact on social media strategies this year.

  • What Makes Customer Experience: Jeannie Walters on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Customer Experience

    What makes a memorable customer experience? How can brands differentiate themselves via the customer experience they provide? CX wizard Jeannie Walters shares her insights, including how understanding what's in your customers' hearts is key to success.

  • Five Steps to Winning Back Lost Customers by Using Targeted Content

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Losing the occasional customer is an inevitable reality—but it doesn't have to be the end. The right targeted content techniques can both win back people who stopped using your service and ensure they never stray again. Just follow these five steps.

  • The Content Habits and Preferences of Engineers

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Engineers place the most value on information-heavy content, such as datasheets, case studies, and whitepapers, when making purchasing decisions about products and services, according to research from TREW Marketing and GlobalSpec.

  • Your New Content Marketing Engine: Podcasting

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Many of us still rely on traditional content types to drive our content marketing and thought leadership. It's time for that to change: Your company podcast contains all the content you need in easy-to-repurpose conversations. Here's the why and how-to.

  • How to Avoid the Biggest PR Mistake When Launching Something New

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    Launching a new product or service comes with plenty of PR headaches. Your press release announcing your news shouldn't be one of them. Still, marketers commit one of the biggest mistakes of a launch when they get the press release wrong. Here's how to get it right.

  • Seven Typography Design Trends for 2021 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    What's old will be new again in typography during 2021. The Word Counter predicts that classic looks such as serif fonts, psychedelic vibes, and the brutalist aesthetic could make a comeback this year.

  • How to Win Customers' Trust and Loyalty With Unfiltered Marketing: Stephen Denny on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    How do you earn (and keep) people's trust after a year like 2020? Stephen Denny shares insights from his new book (co-written with Paul Leinberger), Unfiltered Marketing: 5 Rules to Win Back Trust, Credibility, and Customers in a Digitally Distracted World.

  • Customer Service in 2021: Andy Cabasso of Postaga on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Customer Experience

    Andy Cabasso, founder of Postaga, joins Marketing Smarts to talk all things customer service, including what 2021 is going to look like and how we can use CS to take on the giants in our industries.

  • 11 Email Design Trends to Watch in 2021

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    Ready for lots of bold typography, textured illustrations, and muted colors in marketing emails this year?

  • These Three Experiential Tactics Lead to Better B2B Virtual Events

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Experiential marketing doesn't have to rely on physical interaction. B2B companies can learn from their B2C counterparts by hosting virtual events that offer an interactive way for people to "leave" the house. To that end, focus on these three tactics.

  • The Top 20 Content Marketing Hashtags, Topics, and Searches

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    What were the most popular hashtags, topics, and search queries related to content marketing in 2020? To find out, SEMrush analyzed hundreds of thousands of tweets and Google searches.

  • Seven Ways to Show Up Human in Your PR and Marketing Efforts

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    As a marketer, are you telling stories that connect, or are you treating your audience like an algorithm would? People are craving connection, especially now, so it's time to humanize your company's communication in these seven ways.

  • 10 Facebook Trends to Watch in 2021 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    What will the Facebook focus on in the year ahead? Which current and new experiences should marketers be paying close attention to?

  • Five Ways to Win a Faithful Audience With Your B2B Blog

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Running a B2B blog is a lot of work, but the rewards can be abundant if you build yourself a faithful audience. To establish yourself as an authority in your industry and gain your readers' trust, follow these five tips.