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  • 15 Tips and 9 Tools to Boost Your Instagram Video Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    If you're going to run a successful marketing campaign on Instagram, you need to understand it and its audience inside and out. Here are tips as well as tools to help you succeed on Instagram with video marketing.

  • How to Set Up and Use Your Small Business Instagram Profile [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    A social media strategy is crucial for most businesses today. For many small businesses, Instagram seems an obvious choice because it's well-suited to brand-building and promotions. Before all else, though, you need to set up a killer profile—then follow these best-practices.

  • Why Delivering Live Chat Support to Customers Is a Must for Your Business

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Customers today have choices. One unfortunate experience with your company and they won't think twice to switch to a competitor. If you don't focus on customer service, you will bleed revenue. But delivering live chat support to customers can make all the difference.

  • Two Great Tactics That Work Great Together, B2B Social Selling and ABM: LinkedIn's Ty Heath on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Account-Based Marketing

    Ty Heath, global lead of The B2B Institute at LinkedIn, gives a sneak preview of her B2B Marketing Forum session: "How to Combine Account-Based Marketing and Social Selling on LinkedIn."

  • The Value in Going Viral (And Five Steps to Improve Your Odds)

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    You want a guaranteed method of going viral? Have an A-list celebrity with a massive following retweet you. Even then, it's got to be the right message and the right time. Such was the case with me. Twice. Here's my story, along with advice for going viral that doesn't rely on celebrities' taking notice.

  • Five Tips to Take Your Marketing Presentations From Good Enough to Great

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Marketers are often the default creators of presentations for conferences and webinars—even board meetings and sales decks. These simple design tips can make your presentations more convincing and engaging.

  • Millennials and Gen Z Are Using Social Media Less: Here's How to Earn Their Attention and Loyalty Now

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Social media has been a key part of digital marketing—but usage is declining, especially among Gen Z and Millennials. Most marketers never believed they'd see the day. But that day seems to be here. So now what do we do?

  • Using Cause Marketing to Win Hearts, Minds, and Customers

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Strategy

    Consumers today are more than cost-conscious. They're also socially conscious. To appeal to these consumers, brands can't simply offer quality goods and services; they must also support good causes and be service-oriented. Here's what you need to know about cause marketing.

  • The Psychology of Status Purchases [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Demand Generation

    Human beings, your customers included, are concerned about their status in society—and have been for as long as societies have existed. That's because much of status-seeking is instinctual. In modern consumer societies, that instinct expresses itself in some interesting ways.

  • Beyond Black Friday: How to Build Revenue-Driving Holiday Campaigns

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Strategy

    Shoppers are nuts for Black Friday and Cyber Monday—but that's not all, because their excitement spills over. The key to success this holiday season is to take advantage of consumer holiday behaviors with campaign strategies that drive revenue.

  • Email, Content, and SEO: A Marketing Tag-Team for 2019 and Beyond

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    To step up your digital marketing game, you have to combine your SEO techniques with email marketing to achieve genuine, organic reach for your content. It's how you make sure your content reaches your target audience.

  • Sales Leaders' Top 10 Priorities for the Year Ahead [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Sales leaders say their top focus areas in the year ahead are to improve their team's ability to communicate value and to improve their team's productivity, according to recent research from RAIN Group.

  • A Step-by-Step Guide to Google My Business: Set Up and Optimize Your Profile [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    A well-rounded Google My Business profile online has quickly become a deciding factor of a small business's success in its community. This thorough guide explains how to set up your profile so you can reap the rewards.

  • On Social Media, a Little Brand Personality Goes a Long Way

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Social media offers marketers an excellent opportunity to reach customers. But how can you stand out from the massive amounts of content exchanged on social platforms each day? You need to inject a little personality into your brand content. Here's what you need to know.

  • How to Create Buyer-Focused Sales Content That Gets Traction

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    What makes the difference between a piece of content that gets no traction, and another that encourages a potential client to buy? This article will help you pinpoint the why and how of creating excellent buyer-focused content.

  • Why the Future of Marketing Is Video: 40+ Statistics [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Video has quickly become one of the most popular types of online content. This infographic goes into detail why that's the case: the rise of video marketing, current usage, the reasons video works, and much more. In all, some 40+ stats highlight the growing importance of video in marketing.

  • How to Break Through Digital Noise With Direct Mail

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Advertising & Promotions

    Buyers are so overwhelmed by digital noise these days that smart marketers are using direct mail like never before. Have you considered ramping up your direct mail efforts? We'll show you why it makes sense—and what you need to succeed. Sponsored by Sendoso.

  • A B2B Case Study in Influencer Marketing: Adobe's Rani Mani on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    Rani Mani, head of social influencer enablement at software giant Adobe, shares the mindset, approaches, and tactics that make the Adobe Insiders program successful.

  • 29 Ways to Improve Your Writing Skills and Avoid Content Mediocrity [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Writing

    Learn how to apply the principles of deliberate practice to improve your writing skills and accelerate your learning. Some 30+ hand-drawn images illustrate tips and advice to make you a better writer.

  • Three Steps to Amplify Your Brand Message Beyond the Walls of Your Event

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    Some events capture the public imagination before, during, and afterward. The lure of such events is nearly impossible for brands to ignore. Marketers can make massive inroads tens of thousands of attendees at once—if they understand how to craft, deliver, and spread the right message.