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  • Ready for lots of bold typography, textured illustrations, and muted colors in marketing emails this year?

  • Experiential marketing doesn't have to rely on physical interaction. B2B companies can learn from their B2C counterparts by hosting virtual events that offer an interactive way for people to "leave" the house. To that end, focus on these three tactics.

  • What were the most popular hashtags, topics, and search queries related to content marketing in 2020? To find out, SEMrush analyzed hundreds of thousands of tweets and Google searches.

  • As a marketer, are you telling stories that connect, or are you treating your audience like an algorithm would? People are craving connection, especially now, so it's time to humanize your company's communication in these seven ways.

  • What will the Facebook focus on in the year ahead? Which current and new experiences should marketers be paying close attention to?

  • Running a B2B blog is a lot of work, but the rewards can be abundant if you build yourself a faithful audience. To establish yourself as an authority in your industry and gain your readers' trust, follow these five tips.

  • What does a copywriter do exactly? The answer is both less confusing and more complex than you might think. This infographic explains what it is, which skills are required, how to break into the industry, and more.

  • Reaching customers with quality content and thought leadership is more important than ever, but so is maintaining a unified voice for your company. The best way to do both is to develop content marketing guidelines.

  • Recent work-from-home initiatives have created record demand for telecommuting, team chat, and employee tracking apps. If your B2B company has an app, it's time to look into app store optimization (ASO) to maximize your potential customer base.

  • Most healthcare marketing executives say the COVID-19 pandemic has affected their content marketing strategy but it has not changed their content marketing budget, according to recent research from True North Custom.

  • The idea of cold-calling prospects has put a chill in the heart of many a B2B salesperson. But you can become a better, more-effective cold-caller.

  • Whether you're a marketing newbie or a seasoned pro, Marketing Writing Bootcamp's 13 sessions will help you level up your marketing writing… fast!

  • Host-read podcast ads tend to be more effective in driving recall and other lift metrics, according to recent research from Nielsen.

  • Apple iPhone and Google Gmail are the two most popular clients for opening emails in 2020, according to recent research from Litmus.

  • Over the past decade, Instagram has become one of the most popular social networks in the world, increasing its user base from only 1 million in 2010 to over a billion today.

  • Bonnie Rothman and Judy Kalvin from Company B show us ways to humanize our brand, teach us how to start thinking about our brand as legendary, and show the power of a well-told founder's story.

  • For many people, the prospect of trying to negotiate for a higher salary sparks discomfort or even fear. However, making the effort can pay off.

  • LinkedIn is more popular than ever with businesspeople and sales reps, but you can't just use a copy-and-paste method to pitch to your new connections. There is value in being genuine. Here are four ways to rise above generic LinkedIn messaging.

  • B2B buyers say they rely on product demos and vendor websites most when evaluating potential technology purchases, according to recent research from TrustRadius.

  • Are you ready to see lots of maximalism, responsive clutter, and technodystopia in digital design and graphic design next year?