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  • How Marketing AI and Automation Are Helping Small Businesses

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Small business owners who are using AI and automation for marketing say the technologies are helping them in many ways, including to improve efficiency and boost growth, according to recent research from Constant Contact and Ascend2.

  • Nine Strategic Content Repurposing Tips

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    The benefits of repurposing content are well-known. But you can't just pick a random blog post off your website and convert it into a random content format. Keep your repurposing strategic with these nine tips.

  • Top 3 AI Tools for High-Quality Content Creation

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Everywhere you look, another tech company is debuting its version of generative AI. So which tools are actually a good investment for content marketers? This article takes a look at three tools that offer unique strengths in content creation.

  • The Anatomy of a Great Blog Post Introduction [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Writing

    This infographic from Brafton covers what you should leave in your blog post intros and what you should leave out.

  • SaaS Case Study Marketing Trends for 2023

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Most software-as-a-service (SaaS) marketers say text is the format they use most for their case studies, but that they want to create more video case studies in 2023, according to recent research from Uplift Content.

  • How to Make Thought Leadership a B2B Demand-Gen Dynamo

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Does your thought leadership contribute to marketing, or is it just amorphous posturing that makes you sound smart? (Spoiler: that wouldn't really be thought leadership, anyway.) Here's how to infuse actual demand gen into your leadership content.

  • How Digital Creators Should Navigate the Metaverse | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Social Media Marketing

    All the hype surrounding the metaverse might seem like a good incentive for marketers to just jump on the bandwagon and try anything, follow trends, see what sticks. But that's not the way to go.

  • How to Build a B2B Lead Gen Webinar

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Generating leads for Sales to qualify, follow up with, and eventually sell to is what drives the revenue—and success—of a business. This article covers how webinars and webinar marketing can lead to increased B2B lead generation.

  • Generate High-Quality Traffic That Turns Into Leads and Sales | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Marketing Content

    Even in the face of the proliferation of podcasts, video, and interactive content, Brian Dean is still a fan of the good old blog post for generating leads that turn into sales. Why? Check out this video to find out.

  • ChatGPT and Jasper: Powerful Writing Tools or the End of Creativity?

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Whether it's it's the start of the singularity or a fad that will fade like so many others, AI writing has taken the marketing world by storm. This article muses about whether human creativity is at stake.

  • How to Create an Awesome Brand Persona: A Step-by-Step Guide

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Personification is the art of giving something (your brand, say) human characteristics to draw out emotion in people (your audience, for example). Check out this article to learn how in a few easy steps.

  • How to Know Whether TikTok Is Right for You or Your Business | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Social Media Marketing

    Considering using TikTok for your business, insists expert Wave Wyld, is inevitable. You can't avoid it. And because the business side of it is still in its infancy, opportunities are everywhere and new commerce-related features are continually being added. See what TikTok has to offer your business.

  • Effective Writing Skills in Public Relations: Three Tips

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Writing for public relations can be a challenge, especially when you're not familiar with your client's industry. Check out three tips for successful PR writing.

  • Leveraging YouTube Shorts for B2B Marketing Success: Austin Armstrong on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Content

    George B. Thomas and Austin Armstrong delve into YouTube shorts and their potential to revolutionize business growth, lead generation, and outreach strategies. Discover Austin's personal journey and the groundbreaking possibilities of his cutting-edge AI tool, poised to automate and optimize workflows.

  • A Marketer's Guide to YouTube for Business | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Marketing Content

    YouTube is a little different from other popular social video platforms, explains YouTube expert Nick Nimmin. You can't compare views of longform video content to those of short 30-second Instagram Reels, for example. Discover what sage advice and tactical smarts Nick shares in this episode.

  • B2B Marketers and Creating Content That Sells: Martin and Lyndsay Huntbach on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Content

    Martin and Lyndsay Huntbach join host George B. Thomas to discuss how to land clients you love and repel the ones you don't, why descriptive product content isn't useless, how to address price increases, and more.

  • The Press Release Isn't Dead: Practical Tips to Make Your Press Release a Success

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    Press releases are widely maligned. But if you use them strategically, they can be effective marketing and communications tools. Here's how to make yours a success.

  • Turn Live Video Into a Content-Repurposing Machine | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Marketing Content

    This episode of Marketing Smarts Live show is jam-packed with information and inspiration, including the 5Ps of video, a step-by-step guide to tech you'll need, and a whole lot more.

  • Generative AI Can't Create Great Marketing, But It Can Help

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Countless companies and marketers are using generative AI to write blog posts, emails, articles, and other forms of content. The robots can help your marketing. Just don't use it as a replacement for authentic messaging.

  • The Importance of Being Human in Your B2B Content: Liz Murphy on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Content

    On this episode on Marketing Smarts, Liz Murphy and host George B. Thomas have a lively discussion about being human, observing before speaking, creating content while scared, and a lot more—all peppered with movie metaphors, existential questioning, and jokes about camels.