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  • Take 10: Five Simple Ways to Lower Your Bounce Rates

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Websites

    In just 10 minutes, you'll learn five simple ways to lower your bounce rates. We'll discuss the importance of great copy, common layout and navigation issues, and little-known pitfalls that could cause visitors to leave.

  • 10 Essential Tools for Marketing on Instagram

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Have you been using Instagram in your social media marketing campaigns? If not, would you like to? Either way, you could probably do with a little less work and a little more simplification. These tools will help.

  • Take 10: Nine Things to Remove From Your Website

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Websites

    In just 10 minutes, we'll ask the tough questions about your website content including: do you really want people to click that? And does it even work as website content? From press releases and email links, to PDFs and cat videos, we'll show you nine things to remove from your website so you'll want to run (not walk) to your content management system for immediate changes.

  • Extend Your Marketing Video's Shelf Life: How and When to Iterate

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Video can be an amazing marketing tool, yet it has a short shelf life. Luckily, it's also a dynamic asset that can be edited, tweaked, and optimized over time. Here are four ways to keep your video content current and engaging.

  • Five Surprising Ways to Write Addictive Business Blog Posts

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    So frustrating: You work hard. You know your industry inside and out. You offer something nobody else does. And you take precious time to write about it in your business blog. Yet... nobody is reading.

  • How to Set Up a Local AdWords PPC Campaign That Kills the Competition (Part 2 of 2)

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Are the leads you're getting from Google in too short supply for your taste? That no longer has to be the case, because you now have the definitive guide to dominating Google AdWords for your local area.

  • How to Set Up a Local AdWords PPC Campaign That Kills the Competition (Part 1 of 2)

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Are the leads you're getting from Google in too short supply for your taste? That no longer has to be the case, because you now have the definitive guide to dominating Google AdWords for your local area.

  • Four Ways to Stop Your Infographic From Being a Total Flop

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Next time your team is drafting a new piece of visual content, ask the following four questions before you pour hours and dollars into the project.

  • Five Twitter Mantras: How Not to Be Unenlightened on Social Media

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Companies have hired armies of smart, hip, Web-savvy people to usher their brands into a new era of connectedness that allows them to reach customers in new and interesting ways. So why do brand tweets as if they're clueless?

  • A Four-Step Process for Creating Compelling Content for Your Audience

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Marketers, bloggers, and small business owners have struggled with the same problem for years: how to create compelling content. Why? Because they're using the wrong process—or, worse, no process at all.

  • How to Crowdsource Your Content Creation Ideas

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    You don't have to come up with all the ideas for content creation. You can crowdsource from those who are likely even more qualified to determine what would be valuable to your audience.

  • Take 10: How to Develop an Effective Podcast

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Marketing Content

    In just 10 minutes, the creator of one of today's most successful B2B podcasts will break down the process of creating a program that provides your listeners with content they'll be eager to hear and achieves your business objectives. We'll also share expert tips on script development, the importance of consistency, and how to prepare your guests for a more interesting conversation.

  • Four Email Optimizations That Will Increase Your Click-Through Rates

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Here's how you can begin optimizing your newsletters and lead nurturing, event, and other marketing emails for more clicks.

  • 10 Rapid-Fire Tips for Writing 2,500 Words per Hour

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Writing 2,500 words per hour is possible. It's not even that hard. I do it regularly. You can, too.

  • Take 10: Four Ways to Increase Your Email Clickthrough Rates

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Email Marketing

    In just 10 minutes, we'll cover four design and copy techniques that will get your subscribers to take action. We'll also show you how to measure the lift they give your campaigns.

  • Five Forms of Interactive Content to Boost Engagement

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    The latest trend to enter the marketing world is interactive content, and it's gaining popularity for very good reasons.

  • Take 10: 10 Tips for Creating Quality Video on Your Smartphone

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Marketing Content

    In just 10 minutes, we'll share simple, straight-to-the-point tips for creating high-quality video using your smartphone. From shooting, to sharing, to editing, you'll leave with actionable tactics you can put to use right away.

  • Marketing Smarts Special: Experts Share Their Holiday Wishes for Marketers [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    Twelve top marketing experts share their wish list for marketers: what they wish marketers would stop doing, and what they'd like to see more of in the coming year.

  • Take 10: Make the Most of Pinterest—How to Harness the Power of Pins for Real ROI

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Social Media Marketing

    In just 10 minutes, we'll walk you through Pinterest's content best practices and share effective content distribution tactics. You'll learn which content trends can help drive growth in your own Pinterest community. We'll give you the tools and tips you need to achieve positive ROI from your Pinterest efforts.

  • Take 10: Repurpose Content for Your Blog

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Marketing Content

    In just 10 minutes, you'll learn how to save time and resources by maximizing the lifetime value of your pre-existing content. We'll walk you through how to repurpose content for your blog, so you can breathe new life into press releases, sales decks, customer service transcripts, social content, and more.