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CONTENT TYPE: Article | TOPIC: Marketing Content

Creating professional-quality videos is not an easy task. You are not going to immediately create masterpieces... You might never even get close. But that does not mean you cannot create video content that is successful online. Here's what you need.

CONTENT TYPE: Guide/Report | TOPIC: Email Marketing

A lead magnet is a free offer you make in exchange for an email address. Of course, not every person who gives you an email address is a hot lead, but if you’ve collected an email by offering a useful and highly relevant gift, the person who requested it may have the potential to become one.

CONTENT TYPE: Article | TOPIC: Advertising & Promotions

Facebook is a powerful social media outlet, even for B2B marketers. But how can you make use of Facebook when organic reach for B2B seems to be declining? The answer, in part, is "pay to play": Facebook advertising.

CONTENT TYPE: Article | TOPIC: Marketing Content

There's no shortage of content about the power of stories and storytelling in digital marketing. But how do you tell stories beyond your "brand story," especially if you work for a dreaded "boring" company? One source that never runs dry is employee stories.

CONTENT TYPE: Article | TOPIC: Marketing Content

You're tasked with creating a Web page that shows people working collaboratively in an office setting. You dive into stock photos and find a familiar scene... boring, forced, inauthentic. To find more dynamic and realistic office-setting photos, follow these five tips.

CONTENT TYPE: Article | TOPIC: Demand Generation

Turn any common presentation, such as a sales deck or company overview, into an asset that provides valuable information, turns prospects into buyers, and drives the bottom line.

CONTENT TYPE: Article | TOPIC: Writing

Attorney Kerry O'Shea Gorgone answers marketers' legal questions about copyright law, content curation, and more.

CONTENT TYPE: Article | TOPIC: Marketing Content

If marketing is essentially about persuasion, then the use of highly effective persuasive techniques can take a campaign goal to the next level—whether that's attracting more traffic, earning more conversions, or sparking more customer engagement.

CONTENT TYPE: Article | TOPIC: Writing

These tips are for debugging content marketing software of a different sort—the words, phrases, and sentences that constitute your marketing content. So avoid misusing these 12 words or phrases.

CONTENT TYPE: Article | TOPIC: Marketing Content

These four content creation hacks belong in every marketer's toolbox. These tips and tricks epitomize the scrappy mindset we need to do more with less, and help us bring that mindset to life in our content marketing.

CONTENT TYPE: Article | TOPIC: Writing

Bad news: People don't read your online content marketing these days; they merely scan most Web content. But with these tips you can write scannable, easy-to-understand text that will boost engagement.

CONTENT TYPE: Article | TOPIC: Marketing Content

A major pain point for marketers: generating quality content on a consistent basis. If you can't maintain velocity with your content creation, you can kiss goodbye to goals such as "owning" valuable search terms on Google.

CONTENT TYPE: Article | TOPIC: Writing

Storytelling is at the core of what drives great marketing today. You can amp up your marketing campaigns by following these five easy tips that create powerful stories.

CONTENT TYPE: Article | TOPIC: None

Left unsupervised, your online forms can cause a lot of trouble for your conversions. However, optimize your forms for performance and they'll become your website's greatest money-making asset. The choice is yours.

CONTENT TYPE: Article | TOPIC: Writing

Blogging is an important part of digital marketing. Yet, many choose not to blog because they think they don't have the necessary writing skills. These tips will go a long way toward helping you write engaging content.