FILTERS

clear all

Content Type

Events

Topics

Recency

Time to Complete

Subject Matter Expert

RESULTS

Refine Search
Sort by:

  • The B2B Sales Pipeline: A Simple Guide

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Grasp the essentials of building and managing a sales pipeline, identifying promising leads, and guiding them toward successful deals. Get started now.

  • The Power of Microlearning: Delivering Bite-Sized Training Content to Drive Results

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    Explore the efficiency and effectiveness of microlearning in corporate and marketing training and career development. Dive in for actionable insights into acquiring skills and achieving remarkable results by embracing the future of learning.

  • Micro-Influencers vs. Macro-Influencers: Which Is Right for Your Brand?

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    What are the pivotal differences between micro- and macro-influencers? Discover key differences and their impact on reach and authenticity, and gain insights for determining the right influencers for your marketing goals. See how to choose wisely.

  • The State of Generative AI Use in Public Relations

    Chart

    CONTENT TYPE: Chart | TOPIC: Public Relations

    Are PR pros using generative AI to help with their jobs? If so, what sorts of tasks are they using AI programs for? Find out.

  • Taylor Swift's PR Strategy: Lessons for Any Brand

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    Uncover the secrets behind Taylor Swift's PR success and transform your own brand's approach to storytelling, engagement, and consistent authenticity. Ready to elevate your brand's PR strategy? Dive in to learn more!

  • Three Qualities of Exceptional B2B Thought Leadership Content

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    What are the key characteristics of highly effective B2B thought leadership content? To find out, Edelman and LinkedIn conducted a survey in December 2023 among 3,484 management-level professionals globally.

  • Boosting Conversions: The Power of Multitouch Engagement in Sales and Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    When potential customers see and interact with your brand multiple times, they become more likely to become interested in what you're offering. And when sales and marketing teams work together to make multitouch lead gen even more effective, the inevitable result is a boost in conversions.

  • How Marketers Are Getting AI All Wrong (And What to Do About It)

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    What many of us are worried about is not inevitable. You don't have to surrender your craft or creativity or the joy you find in it to AI or Silicon Valley. Nor do you have to surrender your ethics. You have a choice.

  • Content With Purpose: How to Elevate Your Brand

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Infusing values-driven elements into content and campaigns can do more than just inform audiences about your products or services. Discover how you can communicate what your brand truly stands for.

  • B2B PR and Content Marketing Pros Have to Get Creative as Ad Spend Drops

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    As ad spend stalls, PR and Marketing have the potential to receive a bigger share of annual budget. But what ramifications does a shift in budget allocation entail, and what opportunities await savvy, creative PR and marketing pros? Let's find out.

  • Eight Steps to Ensure Brand Safety With Influencer Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    B2B influencer marketing offers a unique opportunity to build credibility and trust among prospects and customers. Embrace it—but do so with the utmost care for brand safety. Follow these eight steps.

  • The Do's and Don'ts of Generative AI for Small Businesses [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    This infographic looks at steps businesses should take—such as creating a workflow where a human reviews every piece of AI-generated content—as well as things to avoid, such as putting sensitive information into AI tools.

  • LinkedIn Ads Myths, Hurdles, and Strategies B2B Marketers Need to Know | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Advertising & Promotions

    This insightful conversation with LinkedIn ads expert AJ Wilcox ventured deep into the realm of LinkedIn advertising, unraveling myths, discussing hurdles, and sharing actionable tactics that every B2B marketer needs to know.

  • How Repurposing Content Benefits Small Businesses

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Small business owners say repurposing content delivers a wide range of important benefits, including saving time, boosting brand awareness, and increasing engagement, according to recent research from Adobe.

  • Surveys, Polls, Forms, and Progressive Profiling: How to Write Questions That Deliver Valuable Insights

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    It sounds simple, but writing a good question and collecting reliable answers is harder than it seems—whether you're writing full-fledged survey instruments or quick questions for polls or forms. So here are six sets of expert tips and best-practices.

  • How to Measure Your Content Marketing Success: Nine KPIs You Should Monitor

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    To discover whether your content marketing is successful and to what extent your content goals have been met, you need to identify your content marketing's key performance indicators. Monitor these nine KPIs.

  • Discovering the Brain Science That Drives B2B Buyer Behavior | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Demand Generation

    B2B marketing expert and author Nancy Harhut delves into the fascinating world of behavioral science and its usefulness in marketing for decoding and influencing B2B buyer behavior.

  • Content Speaks, but Data Listens: How to Optimize Your Content Strategy

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    In our data-rich, content-saturated digital landscape, success lies not in just creating more content but in listening to what your audience is telling you. Because content makes the connections, but data finds the match.

  • How to Scale Your Paid Search Ads: The Dual-Axis Framework

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Scaling your PPC search ads efficiently—increasing advertising spend while maintaining performance—is crucial to growing revenue. Here are the pros and cons of horizontal and vertical ad scaling approaches. Discover which would work best for you.

  • Evergreen Content: What Marketers Need to Know [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Evergreen content is essential for maintaining steady engagement and connecting with audiences over long periods of time. So, what makes it so powerful? And how can you create it? This infographic covers what marketers need to know.