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CONTENT TYPE: Article | TOPIC: Marketing Content

Getting people to grasp new ideas and ways of doing things is especially critical to the sales process in tech companies. Which is why applying teaching and learning principles to scripting and producing marketing videos makes so much sense.

CONTENT TYPE: Article | TOPIC: Marketing Content

You market and sell to businesses. So, if you're going to create B2B sales and marketing material (which—make no mistake—your explainer video is), keep in mind these five tips for writing a video script that converts.

CONTENT TYPE: Article | TOPIC: Marketing Content

B2B marketers live in a world powered by stats and facts; no wonder data visualization has become a thing, especially since so many people are visual learners. But data visualization isn't about pretty design, it's about telling a great story.

CONTENT TYPE: Article | TOPIC: SEO

Today, Google ends support for Converted Clicks in AdWords. If you're still using this metric in reports or for Target CPA bidding, here's what you'll have to do.

CONTENT TYPE: Guide/Report | TOPIC: Marketing Content

Marketing is always in a battle for attention: you can’t sell something to someone who won’t pay you any mind. But if you want them to do more than just notice you—if you want them to engage with you until they’re ready to act—you can’t be static or predictable or dull. You need to get interactive.

CONTENT TYPE: Article | TOPIC: Websites

Until the Perfect Landing Page is created—an imaginary creature, no doubt—we will continue tweaking and testing and arguing the merits and faults of every landing page element. But these three unexpected tips will improve your landing page.

CONTENT TYPE: Article | TOPIC: Advertising & Promotions

Print collateral is still an important sales and marketing medium. To produce strongly branded, high-impact print media, you need to know what materials work best together. So here are must-know basics about printers, ink, paper, and collateral types.

CONTENT TYPE: Article | TOPIC: Public Relations

Use these tips—straight from the mouths of journalists—to help your press release stand out from the ineffective and soon-to-be-deleted competition in your target journalist's inbox.

CONTENT TYPE: Article | TOPIC: Social Media Marketing

Photo-sharing social network Instagram recently launched its most significant and talked-about feature to date, Instagram Stories. Here are five ways you can use Stories as a creative marketing tool.

CONTENT TYPE: Article | TOPIC: Career Development

"At work upon a client query, while I pondered, bleak and bleary, / Over many a bloated and drab volume of marketing lore, / While I nodded, nearly blotto, over another limp marketing motto, / Came to my cell a tweet so branded, deftly done, not underhanded..."

CONTENT TYPE: Article | TOPIC: Marketing Strategy

"At work upon a client query, while I pondered, bleak and bleary, / Over many a bloated and drab volume of marketing lore, / While I nodded, nearly blotto, over another limp marketing motto, / Came to my cell a tweet so branded, deftly done, not underhanded..."

CONTENT TYPE: Article | TOPIC: Marketing Content

Content curation builds trust and credibility for your brand because it keeps customers informed. You can communicate industry news, trends, how-to tips, or whatever your business goals dictate. Here's how to get started.

CONTENT TYPE: Article | TOPIC: Email Marketing

Is your email marketing growing stale? If you're up for trying something different, possibly even a little scary, try these somewhat unconventional ways to give your email marketing that much-needed boost.

CONTENT TYPE: Article | TOPIC: Writing

Ready to learn how to woo new customers? Use the following four ways to sweep them off their feet with some sweet-talking Web copy.

CONTENT TYPE: Article | TOPIC: Websites

Popups were once the bane of the Web; today, they are an excellent way to capture visitors' attention and improve conversion rates. But if not done properly, they still ruin the customer experience.

CONTENT TYPE: Article | TOPIC: Demand Generation

In B2B marketing, to convince customers to buy from you, they must know who you are, what you do, and why you matter to them. Here's how to move their buying decision forward—from "we're interested" to "where do we sign?"

CONTENT TYPE: Article | TOPIC: Marketing Content

Creating professional-quality videos is not an easy task. You are not going to immediately create masterpieces... You might never even get close. But that does not mean you cannot create video content that is successful online. Here's what you need.

CONTENT TYPE: Guide/Report | TOPIC: Email Marketing

A lead magnet is a free offer you make in exchange for an email address. Of course, not every person who gives you an email address is a hot lead, but if you’ve collected an email by offering a useful and highly relevant gift, the person who requested it may have the potential to become one.