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  • How to Incite Action With Marketing: Use 'The Red Thread.' Tamsen Webster on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Content

    Message strategist Tamsen Webster explains "The Red Thread"—a framework for structuring communications that will move your audience to action.

  • Convert More Leads Into Sales With These Five Email Follow-Up Campaigns

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Marketers know they should be following up leads with an email autoresponder sequence. But many don't know what to write, and so never get around to creating follow-up emails. Use these five approaches to stay top of mind without annoying your prospects.

  • More Honesty, Less Snark: How Consumers Want Brands to Act on Social Media

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Most consumers want brands to be honest and friendly on social media, not snarky and trendy, according to recent research from Sprout Social.

  • Four Steps to Influencing Customers With a Smart UGC Campaign

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    People's product preferences are undoubtedly influenced by media, and your audiences have no qualms about using media to share stories about their brand experiences. So here's how you can harness UGC to influence your target audience.

  • Creating a Website That Works

    Guide/Report

    CONTENT TYPE: Guide/Report | TOPIC: Websites

    All roads lead to your website. You need to ensure it not only communicates your brand effectively and distinctively, but also serves as your round-the-clock sales force. A website that works maximizes customer acquisition and retention while saving time, money, and human resources.

  • How to Master Live-Video Marketing: A Handy Guide

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    It's no secret that video has become a more and more significant piece of the content marketing mix—and livestreaming has become a rapidly growing and effective tactic. The tips and tricks in this guide will help you get live video right.

  • How to Reuse Old Content to Boost Your SEO and Keep Your Audience Engaged

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    How can you ensure a constant flow of new and engaging content to maintain your following and reach new audiences? And how can you improve your SEO? By cleverly recycling old content, you can solve both problems.

  • The Ideal Pre-Roll Ad Lengths for Short-Form Videos

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Most consumers say they expect a pre-roll ad to play under 15 seconds on a video that's up to one-minute long, according to recent research from AOL Advertising.

  • 120 Power Words That Boost Push-Notification Engagement

    Chart

    CONTENT TYPE: Chart | TOPIC: Writing

    Which words are most effective in encouraging consumers to click on mobile push notifications? To find out, Leanplum examined more than 2.6 billion mobile push notifications sent by brands between January 1 and December 31, 2016.

  • Happy 30th Birthday, PowerPoint! A Look at the History of the Presentation Powerhouse [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Martech

    Love it or hate it, PowerPoint is a fundamental tool for most marketers and salespeople. On its 30th birthday, check out how it has evolved from overhead-projector assistant to ubiquitous presentation tool.

  • What Time of Day You Should Write Marketing Emails to Avoid Mistakes [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Writing

    No reason to burn the midnight oil, especially if you're writing marketing emails. A study by Grammarly looked at when mistakes are made, and it found the best times for error-free writing. Check out the findings.

  • The 2017 Social Network Image and Video Size Guide [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Never again scramble to figure out how big a Facebook image should be or the time limit for your Snapchat videos. This infographic compiles image and video specs from nine major social media platforms and puts them all in one handy place.

  • Email's Little Secret: 18 Words to Fly or Die By

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Just 18 words. Marketing and Sales pros who know this powerful stat, fly; and those who don't, die. (Well, their emails do.)

  • Anatomy of a Viral Video: A Tale of Two Stories

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Between two similar videos, what makes one buzz to the top of the YouTube charts, and one languish in obscurity? Experts weigh in.

  • 11 Tips on How to Plan, Prep, and Deliver a Killer Presentation [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    Most marketers say presentations are critical to their jobs, but must also say they have anxiety about public speaking. What's a marketer to do? This guide offers helpful tips for honing your presentation skills and winning over audiences.

  • How to Write Compelling Email Content Customers Want to Read [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Writing

    Your customers are already drowning in emails, so how can you make your campaigns read-worthy enough to grab their attention? Check out this infographic for tips on crafting stellar emails.

  • Five Steps to Successful Audience Targeting in Online Ad Campaigns

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    These five steps for successful audience targeting will enable you to pair audiences with the right messaging to communicate in more personal and meaningful ways, ultimately allowing you to reach your business goals.

  • The Ins and Outs of Awesome Infographics [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Infographics are liked and shared on social media three times more than other types of content, according to an infographic from IBM. Read on for more about how to make your infographics stand out from the crowd.

  • The Business Impact of Good Creative [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    Good creative can help drive more revenue, but what's a marketer to do when investing in creative is often a low priority? Check out this infographic to see the impact creative can have on successful marketing.

  • How Special Offers in Email Subject Lines Impact Performance

    Chart

    CONTENT TYPE: Chart | TOPIC: Writing

    Emails from brands with special offers in their subject lines tend to underperform those without special offers in their subject lines, according to recent research from Yes Lifestyle Marketing.