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  • Seven Perfectionism Pitfalls to Avoid in Your Writing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Writing

    Your first draft doesn't have to be perfect, and your research doesn't have to take forever. By focusing on making yourself a pragmatic writer rather than a perfectionist, you can become both more creative and faster.

  • Building B2B Brand Awareness Through Content: Amanda Milligan of Fractl on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Content

    Amanda Milligan, branded content manager at creative digital agency Fractl, shares content marketing tips based on her experience helping B2B and B2C clients build brand awareness and achieve content marketing ROI.

  • Direct Marketing Fundamentals: How to Increase Response (an Interview)

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    The success of a direct marketing campaign depends, to varying degrees, on your list, your offer, and your creative. Getting those three things to work together in sync—in online and offline channels—will explode your results. Here's an overview, in interview format, of the fundamentals of direct marketing.

  • Three Creative Cold-Email Templates That Will Get Replies

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    You worry that members of your sales team are not following the right messaging guidelines in their cold outreach to prospects. The solution: you give them email templates proven to work.

  • Blogging Trends: Typical Post Length and Publishing Frequency

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Bloggers are writing more long posts, spending more time crafting pieces, and publishing less frequently this year than in years past, according to recent research from Orbit Media.

  • How to Use Instagram to Engage With Your Audiences Intelligently

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Welcome to the world of Instagram—an immensely creative and engaging platform where you can connect with millions of users and promote your brand effectively. Read on for salient pointers on how you can use Instagram skillfully to promote your products and boost sales.

  • Tips for Creating a Standout Logo [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Branding

    There are many elements of a logo to consider: colors, fonts, simplicity, timelessness, uniqueness, and—perhaps most important—the emotions it evokes. Check out this infographic for tips on creating just the right logo for your brand.

  • 11 Tips for How to Be a LinkedIn Power User [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    Even if you're not hunting for a new job, maintaining an updated LinkedIn profile can help you with future job prospects that you might not even know exist. Check out the infographic for tips on how to make your profile stand out.

  • How Long Does It Take to Create a Piece of Content?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Most marketers say it takes between one and six hours, on average, to create a piece of content, according to recent research from coSchedule.

  • The Surprising Place Where Text Content Is Thriving: Video in a Mobile-First World

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    To account for shifts in consumer behavior, marketers have to adapt their video marketing approaches to a mobile-first world in which text and video are forming a symbiotic relationship.

  • The Most Effective Number in Article Headlines [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Writing

    Which number in headlines for list-based articles/blog posts is correlated to the most social shares? To find out, Venngage examined the performance of 121,333 "listicle" articles/posts from brands and publishers.

  • How to Roll Video Into Your Media Mix

    Guide/Report

    CONTENT TYPE: Guide/Report | TOPIC: Marketing Content

    Making a case for adding video to your content mix is easy. Research reveals that marketers who use video see faster revenue growth. Online retailers see higher conversion rates. And when offered as a content choice, video is preferred over whitepapers, case studies, demos, webinars, and e-books.

  • 10 Ways to Ruin an Email Campaign [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    Spelling mistakes, broken links, an unclear call to action... we've all received marketing emails guilty of such sins. Make sure you're not on the sending end with this checklist of 10 things to avoid in your email campaigns.

  • How to Use Personalization to Shorten the B2B Sales Cycle

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    In a world of mass emails and stimulus overload, personalization has become critical to B2B marketing. Buyers are becoming harder to identify and increasingly like consumers: They want personalized outreach and one-to-one interaction...

  • How Ads and Other Poorly Optimized Media Are Killing Websites, and What You Can Do About It

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    Customers today have seemingly contradictory demands: super-fast websites and immersive experiences. Web publishers would be wise to optimize their image-based assets, lest they lose visitors—and revenue—to slow pageload speeds.

  • YouTube Advertising: The Complete Guide to Targeting Options [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Video ads can take more effort to produce than more static types of advertisements, so make sure that those ads are being seen by your key audience. Here's how to use YouTube advertising to target just the right audiences with just the right ads.

  • The Evolution of 13 Famous Logos [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Branding

    How have iconic logos evolved over time? Do logo changes tend to correspond to periods of revenue growth for brands?

  • Seven Questions to Help You Avoid the Biggest Misstep of Your Site Relaunch

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    It's time to talk about your website relaunch—and a frequent crucial misstep by too many marketers. Before moving too far along the relaunch process, ask (and answer) these seven questions.

  • The Naked Truth About Public Speaking: Tips for Delivering a Winning Presentation

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    How can you overcome a fear of public speaking? How can you deliver a winning presentation that encourages your audience to applaud, give you high marks on post-presentation surveys, and seek you out for a chat after the microphone is turned off? Here are a few recommendations and best-practices.

  • 10 Website Go-Live Tips to Ensure a Smooth Launch

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    Congrats, you're 99% of the way done with your new or redesigned website project, but it's not time to relax just yet. Follow these website launch tips for a seamless go-live transition.