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  • Email Optimization and ROI: How to Get the Most From Every Email You Send

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Email Marketing

    Sure, a few emails that don't perform optimally may not kill your marketing. But if there's a major snag—or an opportunity to drive more conversions—that you're not aware of, it can cost you big. Here are simple tips to optimize every email and maximize ROI.

  • How Not to Email Journalists: The 10 Biggest Pitch Mistakes

    Chart

    CONTENT TYPE: Chart | TOPIC: Public Relations

    Journalists say their biggest pet peeve when being pitched via email is receiving requests to cover things that are irrelevant to their beats, according to recent research from Fractl.

  • 10 Shortcuts to Gathering High-Quality Whitepaper Content

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Even the most complex material can be generated and fleshed out in simple ways—via straightforward processes—to produce amazing whitepapers. These 10 ideas for collecting information can quickly translate into high-quality whitepapers that engage B2B audiences.

  • Facebook Image Sizes and Dimensions Cheat Sheet [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Facebook's algorithm gives preference to visual content—photos, GIFs, and videos—allowing marketers to engage audiences effectively. To ensure your Facebook efforts pay off, use the right image sizes and dimensions.

  • Three Problems Still Plaguing Online Shopping, and How to Fix Them

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    Online shopping has transformed both retail and customer experience. But all's not well: Today's online shoppers face some big issues. Before you lose customers to industry Goliaths like Amazon, you'll need to mitigate those challenges.

  • 10 Email Subject Line Formulas to Skyrocket Your Open Rate

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    You put a lot of effort and time into creating the perfect email content for your subscribers. But no matter what you write, or how well, people may not even see it if the subject line doesn't get them to click. These 10 types of subject lines will get subscribers to open your emails.

  • The Top Google Search Rank Factors According to SEO Experts

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    Search engine optimization experts say the relevance of page content is the factor Google's algorithm assigns the most weight to when ranking webpages, according to recent research from SparkToro.

  • A Seven-Step Guide to Creating a Successful Marketing Plan [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    A powerful marketing plan is essential for the success of any company or brand. Here is a seven-step guide to building a successful marketing plan. Check out this infographic.

  • 15 Tips and 9 Tools to Boost Your Instagram Video Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    If you're going to run a successful marketing campaign on Instagram, you need to understand it and its audience inside and out. Here are tips as well as tools to help you succeed on Instagram with video marketing.

  • How to Set Up and Use Your Small Business Instagram Profile [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    A social media strategy is crucial for most businesses today. For many small businesses, Instagram seems an obvious choice because it's well-suited to brand-building and promotions. Before all else, though, you need to set up a killer profile—then follow these best-practices.

  • The Biggest Deficiencies of B2B Content Marketing Programs

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    B2B marketers say the biggest deficiency of their content program is that it doesn't produce personalized content pieces, according to recent research from Uberflip and Heinz Marketing.

  • Six Reasons It's Time for Brands to Replace Stock Photos With User-Generated Content

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    As consumers are inundated by marketing, they are resisting anything that looks or feels inauthentic. And they're posting about product and brand experiences on social media. The availability of that authentic content, including pics, means it's time to ditch stock photos.

  • Image SEO: A Step-by-Step Guide for Ranking in Search Engines [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    When we think about search engine optimization, our mind naturally goes to text first. Optimizing images is usually an afterthought. But if we want our content to be found online, it makes as much sense to search-optimize images as it does to optimize text. This 19-step guide will help.

  • How to Create and Use Infographics for Your Content Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Infographics are incredibly effective marketing tools. Even the simplest infographic could drive a thousand potential leads to your website. Here's how to take advantage of infographics in your marketing efforts.

  • How to Use Infographics as Effective Marketing Tools [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Marketers publish infographics because they attract readers and because readers tend to share infographics on social networks. Those are marketing wins—in the form of backlinks, brand awareness, and website visitors. See how you can use infographics in your own marketing.

  • The Value in Going Viral (And Five Steps to Improve Your Odds)

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    You want a guaranteed method of going viral? Have an A-list celebrity with a massive following retweet you. Even then, it's got to be the right message and the right time. Such was the case with me. Twice. Here's my story, along with advice for going viral that doesn't rely on celebrities' taking notice.

  • Five Tips to Take Your Marketing Presentations From Good Enough to Great

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Marketers are often the default creators of presentations for conferences and webinars—even board meetings and sales decks. These simple design tips can make your presentations more convincing and engaging.

  • Millennials and Gen Z Are Using Social Media Less: Here's How to Earn Their Attention and Loyalty Now

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Social media has been a key part of digital marketing—but usage is declining, especially among Gen Z and Millennials. Most marketers never believed they'd see the day. But that day seems to be here. So now what do we do?

  • Influencers, SEO, and Getting More Done Than Seems Humanly Possible: Andy Crestodina on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: SEO

    Andy Crestodina of Orbit Media shares tips from his upcoming B2B Marketing Forum presentation on influencer marketing and SEO, and opens up about how he gives 100 talks a year, runs a business, and keeps his book Content Chemistry up to date.

  • Beyond Black Friday: How to Build Revenue-Driving Holiday Campaigns

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Strategy

    Shoppers are nuts for Black Friday and Cyber Monday—but that's not all, because their excitement spills over. The key to success this holiday season is to take advantage of consumer holiday behaviors with campaign strategies that drive revenue.