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  • How to Craft 'Compelling Reason to Buy' Messaging

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Marketers create content to capture buyers' attention and move them to buy. But without "compelling reason to buy" messaging, potential buyers are left guessing about what your product does and how it can help them. Here's how to craft compelling, convincing messages.

  • How COVID-19 Is Affecting Media Consumption and Online Behavior

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Some 87% of US consumers and 80% of UK consumers say they are consuming more content across media channels because of the COVID-19 outbreak, according to recent research from GlobalWebIndex.

  • Five Google Ads Tips to Help You Become a Better PPC Marketer

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Google Ads (the erstwhile AdWords) has become far more intuitive and easy to use than in years past. But despite a simplified interface, greater data transparency, and more features, it still has its share of nuances and complexities. These 5 tips will help you become a better PPC advertiser.

  • What Your Customers' Searches Can Tell You. Are You Paying Attention?

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Search is often the first, and sometimes only, channel that customers can use to tell you what they want from you. It can also be an opportunity to build credibility, engagement, and loyalty. As you "listen" to customers' searches, you'll want to ask (and answer) these six questions.

  • Top 4 Impactful SEO Trends Today

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    You're not alone in thinking industry trends move at the speed of light. Which is why you need to be keenly aware of industry trends—while remaining agile to deal with the unexpected. So what's truly affecting the SEO industry today? Experts from Moz answer that question.

  • Why You Shouldn't Try to Control Anchor Text When Link-Building

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Link-building is often an uncertain practice: You don't know for sure that you'll get any backlinks; if you do, you can't guarantee they'll be on the sites you want, with do-follow status, and the anchor text you prefer. Luckily, you can now stop worrying about that last item.

  • How to Create High-Converting Descriptions for Your Product Pages

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    You've invested time and money to implement creative and cost-effective ways to bring relevant traffic to your site. You've even collected reviews from customers. So what's still missing? Thoughtful product descriptions that convert.

  • How to Change Anyone's Mind: Jonah Berger on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    Best-selling author and Wharton professor Jonah Berger discusses his book, 'The Catalyst: How to Change Anyone's Mind.' He explains the five hidden factors that impede change (and how to overcome them).

  • Top B2B Content Marketing Statistics for Your 2020 Content Strategy [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Content marketing has become a critical element of B2B marketing strategy. And for good reason: It can help build brand, authority, and awareness. Not to mention leads. To help you put together your B2B content marketing plan of action, check out these benchmark statistics.

  • Seven Ways to Build a Loyal Customer Base With Content Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Content marketing helps you build an audience that enjoys your content, engages with it, and shares it with peers. The result: a strong content-led company that attracts new and repeat customers. How can you build an ardent customer base with content marketing?

  • The Content Characteristics of High-Performing Blog Posts

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Do top-performing blog posts tend to have certain characteristics in common, such as copy length, headline length, headline type, and content structure? To find out, SEMrush analyzed 700,000 posts on different blogs.

  • How to Build Interactive Content to Achieve Your Digital Marketing Goals

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Because the online content landscape is so crowded, audiences value originality that engages them. One way savvy content marketers are responding is to create compelling interactive content. Here are 4 types of interactive content you can build.

  • How to Motivate Buyers in the Age of Infinite Media: Mathew Sweezey on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Content

    Mathew Sweezey of Salesforce offers tips and insights from his forthcoming book, 'Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media.'

  • Qualitative Research: Even More Important in the Age of Big Data

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Companies invest billions in data, analytics, and technology to better target and predict customer behavior. We are collecting more data than we know what to do with, so we think we no longer need qualitative research. Big mistake: We need to go beyond data to truly understand the customer.

  • The Ultimate Contact Form Checklist and Guide for 2020 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Websites

    When building or updating a contact page, or including a contact form in any of your digital marketing projects, go through this checklist. You'll make your customer's life easier—and increase the chance that they'll actually give you the information you need.

  • Marketing 404 Errors: Six Marketing Stars Open Up About Their Mistakes (and What They Learned From Them) [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    Marketing stars Christopher Penn, Chris Brogan, Goldie Chan, Carlos Hidalgo, Katie Martell, and MarketingProfs' own Nina Bell share mistakes and missed marketing opportunities and lessons those experiences taught them. MarketingProfs Chief Content Officer Ann Handley co-hosts this special 404th episode.

  • How to Boost Your YouTube Strategy With Bumper Ads [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    Video's popularity has exploded, leading to YouTube's becoming a massive search engine. Chances are, your customers—and potential customers—are conducting searches there associated with the products or services you or your competitors offer. That's where YouTube bumper ads come in.

  • How to Structure Your Content for Organic Google Rankings: A Proven Process

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Marketers covet Page One of Google search results for a reason: It's chock-full of possibilities for website traffic, leads, and conversions. Here's a tried-and-true process for creating content that ranks.

  • Nine Creative Trends to Watch in 2020 [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    You should expect to see more Art Deco references, astrological allusions, and flowery visuals in creative projects this year, according to recent research from Shutterstock.

  • Five Content Marketing Myths Debunked

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Content marketing was once mostly about launching a website and posting on blogs. Those days are long gone. Today, it's a critical, multifaceted discipline that drives brand awareness as well as sales leads. Still, content campaigns could be even more successful than they are--if only we didn't succumb to these myths.