FILTERS

clear all

Content Type

Events

Topics

Recency

Time to Complete

Subject Matter Expert

RESULTS

Refine Search
Sort by:

  • How to Use Personalization to Shorten the B2B Sales Cycle

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    In a world of mass emails and stimulus overload, personalization has become critical to B2B marketing. Buyers are becoming harder to identify and increasingly like consumers: They want personalized outreach and one-to-one interaction...

  • How Ads and Other Poorly Optimized Media Are Killing Websites, and What You Can Do About It

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    Customers today have seemingly contradictory demands: super-fast websites and immersive experiences. Web publishers would be wise to optimize their image-based assets, lest they lose visitors—and revenue—to slow pageload speeds.

  • YouTube Advertising: The Complete Guide to Targeting Options [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Video ads can take more effort to produce than more static types of advertisements, so make sure that those ads are being seen by your key audience. Here's how to use YouTube advertising to target just the right audiences with just the right ads.

  • The Evolution of 13 Famous Logos [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Branding

    How have iconic logos evolved over time? Do logo changes tend to correspond to periods of revenue growth for brands?

  • Seven Questions to Help You Avoid the Biggest Misstep of Your Site Relaunch

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    It's time to talk about your website relaunch—and a frequent crucial misstep by too many marketers. Before moving too far along the relaunch process, ask (and answer) these seven questions.

  • The Naked Truth About Public Speaking: Tips for Delivering a Winning Presentation

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    How can you overcome a fear of public speaking? How can you deliver a winning presentation that encourages your audience to applaud, give you high marks on post-presentation surveys, and seek you out for a chat after the microphone is turned off? Here are a few recommendations and best-practices.

  • 10 Website Go-Live Tips to Ensure a Smooth Launch

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    Congrats, you're 99% of the way done with your new or redesigned website project, but it's not time to relax just yet. Follow these website launch tips for a seamless go-live transition.

  • How to Write a Persuasive Sales Page (Even If You Hate Selling) [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Writing

    Writing to sell doesn't have to be difficult. Check out this graphic for basic tips, and remember not to overthink it.

  • Insanely Effective Email Tactics: Nancy Harhut on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Email Marketing

    Decision science expert and creative strategist Nancy Harhut shares email secrets from her upcoming B2B Marketing Forum presentation, "9 Insanely Effective Email Tactics You Can Use Tomorrow."

  • The Content Preferences of LinkedIn Members [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    LinkedIn members most prefer to see content on the platform that is both educational/informative and relevant to their specific interests, according to recent research from the social network.

  • Ghostwriting Blog Posts for Sales Reps? Read This First.

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Blogging is a great way for sales reps to establish credibility, but it's up to us marketers to ensure the brand's best face is put forward with clear, concise, and appropriate messages that aren't too salesy. Here's how.

  • How to Choose a Font for Your Brand [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Branding

    Imagine "McDonald's" with a formal, seriffed "M" or "Coca-Cola" in typewriter text. A brand's font speaks to a brand's qualities, and picking the right font is vital to your branding efforts.

  • Email for Inbound Marketing: Best-Practices and Tips [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    Email is no longer the pushy channel it once was. Now it helps marketers guide prospects and customers to find exactly what they want, providing education and useful resources all along the customer journey. See how email has been transformed from an outbound to an inbound tactic.

  • A Novel (Writing) Approach to Marketing: Erik Deckers on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Writing

    Humor columnist and marketing expert Erik Deckers discusses creative writing techniques that can improve your content marketing.

  • The 40 Most Common SEO Mistakes [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Websites

    Which search engine optimization (SEO) mistakes appear most often on websites? To find out, SEMRush used its site audit tool to collect anonymous data on 100,000 websites and 450 million webpages.

  • Three New Facebook Ad Features to Boost Your ROI

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Facebook recently introduced new features that help advertisers garner more return on their social media advertising investments. These three features, especially, are worth a try.

  • How to Find Anyone's Business Email Address

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Whether you're trying to contact a prospect, pitch an investor, email a press release to an editor, or strike up a conversation with a potential employer, email is one of the best ways to connect. But what if you don't have their email address?

  • What Makes a Great 'About Us' Page [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Websites

    "About Us" pages don't have to be boring. In fact, it's important to your brand that they not be: They provide you a good opportunity to help customers decide to purchase from you. Check out the infographic for inspiration.

  • Seven Tips for Writing Better-Performing Expanded Text Ads [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    Google ads are a competitive space. Check out this infographic for seven tips—with supporting data—to help you get the best ROI on your ads.

  • The Preferences of Millennial B2B Buyers

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Some 82% of B2B buying committees now include at least one Millennial employee, according to recent research from SnapApp and Heinz Marketing.