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  • Why People Follow (And Unfollow) Brands on Social Media

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Consumers say the main reasons they follow brands on social media are to learn about products/services and to be entertained, according to recent research from Sprout Social.

  • Rate Card: How Much Social Influencers Charge Brands

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    How much are influencers charging brands to post content to social media? How do these rates vary by follower count, social network, and content type?

  • 10 Examples of the Best Brand-Community Landing Pages

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    Digital brand communities have grown in popularity, so it makes sense to explore some high-profile examples. A community's landing page is an important building block of an engaged, growing community. It's what draws people in. Draw inspiration from these 10 examples.

  • 10 Effective Tactics for Promoting Your Content

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Even when you create a great piece of content, it might never be seen if it's not promoted and shared. Promotion is critical to the success of your content strategy, in general. To ensure your content gets seen and generates leads, use these 10 unpaid, organic content-promotion tactics.

  • Why Podcasts? Why Now? How to Leverage the Power of Podcasts for Your Brand

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Nearly 30% of Americans, that's some 70 million people, regularly listen to at least one podcast. For any business, that's a huge opportunity to tap into a market hungry for content, especially in niche areas of interest. Your podcast audience is waiting for you...

  • AR and VR: Revolutionizing Marketing Through Immersive Technologies

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Digital experiential technologies are redefining everyday processes and influencing a variety of industries, from retail to real estate. See how retailers can harness AR and VR to propel their marketing initiatives, enhance the shopper experience, and drive sales.

  • Five Keys to Building Better Buyer Experiences

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Modern B2B buyers are acting more like consumers and demanding frictionless, convenient buying experiences. But delivering those experiences is easier said than done. Here are five key considerations for enabling your marketing and sales teams to exceed buyer expectations.

  • How to Write a Welcome Email Series That Wins Hearts and Wallets

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Your welcome emails set the tone for the relationship with your subscribers. If recipients come to know, like, and trust you, they're more likely to open, click, and buy from your future emails. Here are five elements of a welcome email series that'll tip the scales in your favor when you're ready to promote your offers.

  • How Much Does a Video Cost to Produce? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    You produce marketing content, and you're considering video because it engages audiences as no other content can. But how much does a video cost to make? It's tough to find an accurate and one-size-fits-all answer—because there are numerous considerations. This infographic breaks those down for you.

  • How Twitter's Algorithm Works (And How to Make It Work for You) [infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Twitter has 330 million active monthly users. More than 500 million tweets go out each day—roughly 6,000 tweets each second. How can you or your brand possibly stand out in the torrent of tweets?

  • Three Priorities CMOs Should Be Focusing on Now

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Whether you're a big or small brand, today's consumers assume you know them and understand them—and can personalize their interactions with you online, offline, across devices, and so on. But where do you even start? Every CMO needs to consider these three key priorities.

  • The Online Platforms With the Greatest Amount of Offensive Content [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Consumers say Facebook and YouTube are the online platforms with the greatest amount of offensive content, according to a recent report from AdColony.

  • Nine SEO Trends to Keep Pace With in 2019 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    Your website is how customers find your business—and how you find customers. Which is why your site must be search-optimized. But search algorithms evolve quickly. You need to keep pace with SEO trends. This infographic helps you do that.

  • Social Media Image Sizes in 2019 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Images are key to making your social media posts get noticed. But those images—whether cover photos, profile pics, or visuals in timelines or news feeds—need to be the right display size. The problem? Social platforms often change their guidelines on optimal display sizes. The solution? This infographic.

  • Customer Satisfaction Surveys: Questions You Can Ask [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Measurement & Analytics

    Acquiring new customers is hard. Keeping those customers is less hard—if you listen to them about their needs and wants and preferences. Which is why customer satisfaction surveys are so important. What can you ask about in your customer satisfaction surveys?

  • Why You Need to Boost Your Website's Page-Load Speed [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Websites

    These days, the Web is where customers find your business—and also where we actually conduct so much of our business, whether that's for marketing or conducting online commerce. You simply can't afford to have your website running at substandard speeds. The handful of stats in this infographic make it clear why you need to boost website page-load speeds.

  • The No. 1 Rule and Four Essential Parts of High-Converting B2B Emails

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Revisit the emails you sent to your B2B audience recently. How many ideas, emotions, and benefits did each message contain or refer to? How many possible responses could it have elicited? Chances are... too many! For high-converting emails, follow this rule instead.

  • The Most Annoying Things About Brands' Content

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    What annoys consumers most about content from brands? Which experiences frustrate people most when consuming content, in general? Adobe surveyed 1,000 US consumers and found the answers to those questions.

  • Content Marketing Has Become Risky Business: How to Win in a Data-Driven World

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Although the concept of delivering quality content to educate and build trust with customers is a sound one, actually executing on that idea—in a way that serves both the customer and the marketer—has never been more difficult. But content marketing can—and will—be saved. Here's how.

  • Local Business Links and Reputation: Competitive Difference-Makers in SEO

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    How do you spot room for growth when the local SEO playing field looks too even? When you take a close look you'll find the opportunities for growth are there—and can have direct, measurable impact on both search engine visibility and the bottom line. A future-proof strategy exists.