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  • What's Trending in Email Marketing Today: Fall 2019 Update

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Email Marketing

    Taking a close look at what's trending in email marketing today, GetResponse analyzed four billion emails sent from 126 countries across 19 industries. Here are five email marketing insights from that analysis.

  • Sales Leaders' Top 10 Priorities for the Year Ahead [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Sales leaders say their top focus areas in the year ahead are to improve their team's ability to communicate value and to improve their team's productivity, according to recent research from RAIN Group.

  • Five Tips on How to Use Influencer Content in Paid Media [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    Influencers you work with can create some amazing content for your marketing campaigns. But what happens to that content after your campaign is over? You don't have to let it go to waste.

  • A Step-by-Step Guide to Google My Business: Set Up and Optimize Your Profile [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    A well-rounded Google My Business profile online has quickly become a deciding factor of a small business's success in its community. This thorough guide explains how to set up your profile so you can reap the rewards.

  • How Agile Can Help You Balance Content Quality and Quantity

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    By developing processes and adopting ideas that mirror Agile methods, marketing teams can produce higher-quality content. Here's how Agile approaches can help you find the balance between quality and quantity.

  • On Social Media, a Little Brand Personality Goes a Long Way

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Social media offers marketers an excellent opportunity to reach customers. But how can you stand out from the massive amounts of content exchanged on social platforms each day? You need to inject a little personality into your brand content. Here's what you need to know.

  • How to Create Buyer-Focused Sales Content That Gets Traction

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    What makes the difference between a piece of content that gets no traction, and another that encourages a potential client to buy? This article will help you pinpoint the why and how of creating excellent buyer-focused content.

  • A B2B Case Study in Influencer Marketing: Adobe's Rani Mani on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    Rani Mani, head of social influencer enablement at software giant Adobe, shares the mindset, approaches, and tactics that make the Adobe Insiders program successful.

  • 29 Ways to Improve Your Writing Skills and Avoid Content Mediocrity [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Writing

    Learn how to apply the principles of deliberate practice to improve your writing skills and accelerate your learning. Some 30+ hand-drawn images illustrate tips and advice to make you a better writer.

  • Programmatic Media Buying: A Marketer's Guide

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Programmatic media buying combines creativity and powerful technology to deliver a tailored ad experience across multiple screens in real-time. It's the future of digital advertising, and it's already here.

  • Eight Tips for Making Email Campaigns Mobile-Friendly [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    Two-thirds of emails are now opened on mobile devices, and your subscribers are picky about the reading experience: Many of them simply delete emails that don't render well on mobile screens. Worse, they simply unsubscribe. Here are eight steps for making sure that doesn't happen.

  • Instagram Stories 101: What Marketers Need to Know [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    The Instagram Stories format has emerged as a powerful way to reach customers, drive brand awareness, and start conversations. Looking to make the most of your brand Stories? Here's what you need to know.

  • Using Influencer Marketing on LinkedIn for World Domination (And Brand Awareness): Goldie Chan on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    Top LinkedIn video creator and keynote speaker Goldie Chan shares the secrets of her success in content creation, personal branding, and influencer marketing.

  • Nine Cringey Mistakes in Marketing Writing and Content

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Creating content that engages readers isn't easy, especially today. In our haste to create fresh, useful content, we make mistakes. But our audiences don't want to waste time on substandard writing. Avoid these nine common writing and content mistakes.

  • How to Deliver Personalized Content at Scale No Matter Your Marketing Strategy

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Delivering personalized content at scale requires a strategic effort that applies to various marketing strategies: inbound, demand generation, account-based marketing, and sales enablement. Here are some best-practices for delivering personalized content for each of those four strategies.

  • How to Build Out Your Marketing Attribution Strategy

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Measurement & Analytics

    How can you understand which marketing channels or activities are influencing buyer behavior, including conversions? By implementing a marketing attribution process. Here are some tips on getting started, along with ideas for developing your attribution strategy for continued growth.

  • What Shoppers Want: Customization, Coupons, Digital [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    Shoppers today are driven by the use of coupons, the ability to customize their shopping experience, and the ability to make purchases digitally. Check out findings from the annual "Promotions Industry Analysis."

  • The Secret to Dell's Success in B2B Influencer Marketing: Konstanze Alex on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Content

    Konstanze Alex, Dell's director B2B influencer relations and content co-creation, offers insights from the company's success using influencer marketing for B2B.

  • Email Fail: Mistakes to Avoid When You're Sending a Big Campaign

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Email Marketing

    It happens to all of us: the dreaded email fail. The kind of mistake that incites Twitter jeering and emails from your boss (or, worse, your CEO). Mistakes can happen when you're moving too fast, deadlines are tight, and you're juggling multiple campaigns. The good news? You can avoid many of the most common mistakes.

  • How to Create Effective Sales Enablement Content

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    In far too many businesses, marketing and sales teams maintain radio silence between each other, even though each has plenty to offer the other—especially regarding content. If only they could team-up, their collaboration would mean less wheel-spinning and more success for both.