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  • Integrating Search and Social: Best-Practices for Cross-Channel Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Paid search and social are both performance channels with particular strengths and weaknesses. Used intelligently together, these two channels combine for a powerhouse multichannel campaign. Here's what you need to know to successfully integrate your search and social campaigns.

  • How Long Does It Take to Produce a Marketing Email?

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    Most brands spend more than two weeks producing a marketing email, according to recent research from Litmus.

  • Can You Ensure Your Product Launch Isn't a Dud? Yes, Rapid Market-Testing Can Do That

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Launching a new product can be a lot like throwing a dart at a map—while the map is in another room, the power is out, and you're fresh from the optometrist and your pupils are dilated... But you don't have to launch products—or even campaigns—with guesswork. Here's what to do instead.

  • How to Use Live Video to Market Your Business [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Fully 80% of people say they would rather watch a live video than read a social media or blog post, yet relatively few businesses are using live video. This infographic highlights the benefits of live video and outlines how to get started.

  • E-Commerce Holiday Content: What to Write About, and for Whom [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Are you planning to produce—or have you already begun producing—content in connection with the upcoming holiday season? Here is an abundance of insights to inform your approach to holiday-season content.

  • How to Leverage Sales Teams for PR and Content Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    Salespeople can be the true voice of the customer: Through daily conversations, they intimately understand what problems prospects are experiencing—right now. Here's how marketers can harness that knowledge for content marketing and PR.

  • Three Off-Site Tactics That Seriously Boost SEO Traffic

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Along with keyword research and website optimization, strengthening your backlink profile through off-site SEO is a critical way to boost your organic search rankings and traffic. The challenge? It's really hard... What's a marketer to do? Execute the following three highly effective stratagems.

  • The Cure for Crummy Copy: Laura Belgray of Talking Shrimp on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Writing

    Laura Belgray, founder of Talking Shrimp and co-creator of The Copy Cure, shares tips for writing copy that converts.

  • How to Win at Content Marketing to Generation Z

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Gen Z members are young, with the oldest barely past age 20, but they hold an estimated $143B in spending power. Brands are attempting to reach them, but a connection with Gen Z is almost impossible without incredible content. Here are some tips to make engagement more likely.

  • How to Create the Right Amount of the Right Type of Content

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    There is such a thing as too much content. And if you're creating marketing content for its own sake (i.e., without a clear business need), you've taken a wrong turn onto a dead-end path. Instead, take these four steps on the road to creating the right amount of the right type of content.

  • Storytelling, Digital Transformation, Customer Experience... and You: Contently's Joe Lazauskas on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Content

    Joe Lazauskas, head of marketing at Contently, shares advice on using storytelling for content marketing and successfully managing digital transformation. He also discusses the resurgence of interest in customer experience.

  • Tips for Online Listings That Grab Attention and Generate Sales [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Online shopping is as accessible and popular as ever, resulting in a glut of online promotional material. These days, crafting a listing or promotion that catches the eye requires skill and a deep understanding of customers. Here's how you can craft listings that truly speak to your audience.

  • The Email Tactics Used by Senders With High Open Rates

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    Email senders with higher-than-average open rates are especially likely to rely on delivery optimization, A/B-testing, and reactivation campaigns, according to recent research from Validity and Demand Metric.

  • A Guide for Creating and Optimizing B2B Content Marketing Funnels [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Demand Generation

    Marketers today need to create content to satisfy potential customers' voracious appetite for information. Which is why B2B marketers need to understand the various stages of the B2B content marketing funnel—to ensure they meet potential buyers' information needs.

  • 14 Ways to Use Email Marketing (Besides Sending Newsletters)

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Odds are, you don't need convincing to get on board with email marketing. Most marketers these days use email. But are you using it to its fullest potential? Here are 14 ways to get the most out of email.

  • Requesting Rights to User-Generated Content: A Guide for Travel Brands (and Others) [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    You're tired of using stock photos displaying fake smiles and unnatural poses. Your marketing campaigns could use a shot of authenticity, right? User-generated images and videos might just be the answer. But how can you go about securing the rights to use them?

  • Why Marketers Should Invest in the Stories Format and Stories Ads, and How to Do It

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    More than 1 billion Stories are shared every day across the Facebook family of apps: Facebook, Instagram, and WhatsApp. Stories as a social media format are here to stay. Marketers and brands that invest in this trend will reap the rewards.

  • How to Craft a Concise B2B Sales Pitch in Limited Time

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    To write the perfect sales pitch in a short amount of time, you need a basic structure that you can then tailor to each prospect's needs. To do so effectively, take these six steps.

  • Email Optimization and ROI: How to Get the Most From Every Email You Send

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Email Marketing

    Sure, a few emails that don't perform optimally may not kill your marketing. But if there's a major snag—or an opportunity to drive more conversions—that you're not aware of, it can cost you big. Here are simple tips to optimize every email and maximize ROI.

  • How Not to Email Journalists: The 10 Biggest Pitch Mistakes

    Chart

    CONTENT TYPE: Chart | TOPIC: Public Relations

    Journalists say their biggest pet peeve when being pitched via email is receiving requests to cover things that are irrelevant to their beats, according to recent research from Fractl.