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  • B2B Content Marketing Report: Benchmarks, Budgets, Trends, and COVID-19 Response

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    The newly released 11th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report features how content marketers in North America have been adapting to conditions brought about by the COVID-19 pandemic.

  • Retargeting on LinkedIn: What B2B Marketers Need to Know [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Retargeting on LinkedIn can help boost campaign efficiency for B2B advertisers, since the platform is widely used by professionals. So, how do you do it?

  • Five Powerful PPC Tips for SaaS Companies

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Software as a service is becoming essential in both our work and our social lives. For SaaS companies looking to drive traffic, build awareness, and generate leads, PPC is one of the most powerful tools available. Check out these five tips to make PPC work for you.

  • Five Steps to Making an Excellent Explainer Video (Article 3 of 3)

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Explainer videos allow us to promote our products and services while also sharing valuable information that our potential customers need. Follow these five steps to ensure your video hits all the right notes for your audience.

  • Effective Content Types for Each Stage of the Buyer's Journey [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    This infographic from Spear and Uberflip explores effective content types for each stage of the sales funnel (early, mid, late) and provides tips for connecting with target audiences throughout the buyer's journey.

  • Optimize Content Strategy With Insights From a New Study: NetLine's David Fortino on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Content

    David Fortino, SVP audience and product at NetLine Corporation, shares insights from the company's 2020 State of B2B Content Consumption and Demand Report for Marketers.

  • How 'EAT' Helps Businesses Succeed on Google Search [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    It's no secret that Google's search engine seeks to surface high-quality content to its users. However, determining exactly what signals "high-quality" to its algorithms can be challenging for marketers.

  • B2B Virtual Events: 12 Ways to Ensure Impact and Drive Topline Growth

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    B2B sellers have relied heavily on tradeshows, user conferences, and other in-person interactions to launch products and services, generate leads, and nurture relationships. But B2B marketers must now replicate the impact of in-person events online. These 12 tactics will ensure you succeed.

  • 15 Tools to Boost Your YouTube Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    This year, businesses have had to grasp at every opportunity to drive interest and sales. Luckily, YouTube has become a useful option. Video is great for user engagement, and YouTube can drive traffic—and leads. To that end, these 15 tools can help you optimize your YouTube content.

  • Five Tips for Making Company-Culture Videos That Captivate Your Customers' Hearts (Article 2 of 3)

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    In the fleeting digital world, empathy toward your customers is an invaluable asset. But companies that fail to let their audience peek into their own human side also fail to build trustful and lasting customer relationships. Doubly so in B2B. Here's how you can solve that problem.

  • Relationships, Relevance, and Content Marketing for Banks: Shondell Varcianna on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Content

    Tips for financial services marketers from Varci Media owner Shondell Varcianna, a financial services veteran who helps financial institutions create highly targeted and relevant digital content.

  • How 'Tangential Content' Can Elevate Your B2B Company's Link-Building

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Links remain crucial to search engine optimization. But it can be tough for B2B brands, especially when there's no major launch or corporate-level change to attract publishers. Regardless, you can use "tangential content" to build links throughout the year.

  • How to Make Product Videos That Actually Drive Sales (Article 1 of 3)

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Particularly when you're dealing with B2B prospects and clients, product videos provide a direct and effective form of communication that can speed up the decision-making process. If you do them right.

  • Seven Crucial Marketing Automation Workflows You Need for Building Campaigns

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Marketing automation workflows can engage customers and generate significantly more conversions and sales than ad hoc email campaigns. These are seven workflows vital to successful campaigns.

  • 10 Email Marketing Do's and Don'ts for Campaign Success [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    Email is one of the most well-established digital channels, yet many marketers continue to make common mistakes.

  • How to Effectively Talk to Your Customers During a Crisis

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    Whether it's a global pandemic or a data breach, a crisis of any kind can negatively impact your company's operations and reputation. So, what can marketers say and do to keep customers informed and satisfied until the crisis is over? Here's useful advice.

  • The Content Crisis: How to Make Digital Your Difference

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Martech

    Overwhelmed, marketers have little time to learn what the customer really wants, let alone produce the content that really speaks to people on a deep level. The result is a content crisis. But it's possible to create and connect content to the customer journey and lifecycle. And to do it at scale.

  • 10 Simple Tips and Tropes for Writing Engaging Social Media Copy

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    These principles of social media engagement, along with 10 tried-and-true tips and social media tropes that connect with audiences, will help you write engaging social media copy on behalf of your B2B brand. See how.

  • Six Content Assets to Help Your Sales Team Close More Deals

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    As a B2B marketer, your work does not start or end with passing along generated leads to the sales team. What's more important is empowering them with targeted content assets to deliver a more personalized and engaging experience to prospects and buyers. Like these 6 content assets.

  • 8 Sizzling Content Tactics to Steal From Women's Magazines [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Marketers looking to spice up their content might want to look for inspiration in fashion and entertainment magazines that have traditionally targeted women.