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  • B2B Email Design Trends to Know

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Email Marketing

    In an age of increasing privacy regulations, ad blockers galore, and the impending death of tracking cookies in Google Chrome, showing up well in the inbox is even more critical. Are you ready to win at email? Sponsored by Litmus.

  • Why a Picture Really Is Worth a Thousand Words According to Neuroscience

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    In today's digital marketing landscape, many marketers still downplay the importance of images. Yet decades' worth of scientific research consistently demonstrates that people are much better at remembering pictures than words. Visuals just might be the most important marketing tool we have.

  • Eight Common Campaign Management Mistakes Agencies Make

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Agencies say the most common mistakes they make when managing clients' digital advertising campaigns are payment failures, forgetting to turn spend off, and offending target audiences, according to recent research from Morphio.

  • How to Generate Leads in a Competitive Digital Landscape

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    How do you generate more leads in what is the digital marketing jungle of today? It helps to understand current trends that on-the-ground practitioners are seeing in digital marketing. Here are some do's and dont's based on their advice.

  • The Most Common SEO Issues Impacting Crawlability and Indexability

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    Many business websites have key problems such as broken internal links and duplicate title tags that hamper search engines from being able to crawl and index them effectively, according to recent research from SEMrush.

  • Eight Ways Your Content Marketing Might Be Sabotaging Your SEO

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Of course content marketing and SEO have a symbiotic relationship, but many content marketers are making seemingly small mistakes that can add up—and end up sabotaging their SEO. Here are 8 ways you unfortunately might be doing exactly that.

  • The Anatomy and Current State of Programmatic Advertising [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    Programmatic advertising uses technology to automate media buying: Advertisers bid in real-time for a specific audience, and the highest bidder wins the impressions that are up for auction—all in the blink of an eye. See more about the process, benefits, challenges, and the current state of programmatic.

  • Best (And Worst) Email Signoffs During COVID-19 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    How do you sign off your marketing emails in a way that fits your brand—but still shows you're aware of what's going on during a tough time for your customers? Here's a chart with 30+ options, listed from best to worst, with brand-voice options both cheeky and formal.

  • How to Write Your Face Off: Writing for Non-Writers

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Writing

    These past few weeks have gutted us all emotionally, personally, and professionally. It has also left many of us feeling uninspired, stilted, and kinda... blah. Join Ann Handley for the first ever Tiny House Talk, a new kind of webinar to engage your brain and make you feel normal(ish) for an hour.

  • Five Simple Programmatic Strategies to Drive More Leads

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    B2B marketers who rely on in-person interactions to connect with clients and drive lead generation now need alternatives. One strategy to continue promoting our brands is digital advertising—including programmatic. And it doesn't have to be complicated.

  • Why You Need to Create Accessible Videos

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    In addition to being easier to understand and consume, video in general is more likely to be shared by users, making it an excellent marketing tool. They're also capable of being viewed or listened to by anyone, including those with disabilities—which is why you need to create accessible videos.

  • Five Ways to Supercharge Your Email Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    With new social and messaging platforms emerging every day, it's natural to wonder whether email is still relevant. But, even though we have a myriad ways to communicate with customers today, email is still unmatched. And these five tips will help you increase your returns from email even more.

  • 30 Creative Alternatives to 'Unprecedented' in These Unprecedented Times [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    You've probably received emails from every brand you've ever interacted with over the past 20 years, telling you about what they're doing for their community and customers in these "unprecedented" times. Here are 30 creative alternatives to "unprecedented" you might use in your communications.

  • How to Create and Optimize Content Marketing for the B2B Funnel [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Done well, content marketing can be a powerful weapon in the B2B marketer's arsenal, helping to generate leads, nurture them, and convert them into customers. Done badly, it's ineffective and a waste of time and other precious resources. Here are some ways to do it well.

  • What Makes a Best-in-Class Email Marketer? These Six Things.

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    What does good look like when you are an email marketer, and how do you go from good to great if your email marketing program has plateaued? For answers, let's look at six things high-performing email marketers do that are better and different.

  • How to Adapt to the Zero-Click Phenomenon and Dwindling Page One Organic Search Results

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Half of all searches on search engines no longer result in a click on an organic search result. And no wonder: there's barely any room on the first page of engine results. Sometimes, the "top" organic result actually ends up at the bottom of the page. Here's how marketers can adapt.

  • How to Craft 'Compelling Reason to Buy' Messaging

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Marketers create content to capture buyers' attention and move them to buy. But without "compelling reason to buy" messaging, potential buyers are left guessing about what your product does and how it can help them. Here's how to craft compelling, convincing messages.

  • How COVID-19 Is Affecting Media Consumption and Online Behavior

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Some 87% of US consumers and 80% of UK consumers say they are consuming more content across media channels because of the COVID-19 outbreak, according to recent research from GlobalWebIndex.

  • Five Google Ads Tips to Help You Become a Better PPC Marketer

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Google Ads (the erstwhile AdWords) has become far more intuitive and easy to use than in years past. But despite a simplified interface, greater data transparency, and more features, it still has its share of nuances and complexities. These 5 tips will help you become a better PPC advertiser.

  • What Your Customers' Searches Can Tell You. Are You Paying Attention?

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Search is often the first, and sometimes only, channel that customers can use to tell you what they want from you. It can also be an opportunity to build credibility, engagement, and loyalty. As you "listen" to customers' searches, you'll want to ask (and answer) these six questions.