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  • Passive-Aggressive Popups and Other Acts of Marketing Self-Sabotage

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    We think our online writing is inviting. But, to readers, it can feel like falling into a hidden temple where the walls are spewing poison darts and they're being pursued by a big, bone-crushing boulder. It doesn't have to be that way.

  • Top 5 Mistakes Companies Make on Instagram, and What to Do Instead

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Instagram is not a platform that businesses can afford to ignore—but it can be challenging for businesses that don't have "Instagrammable" products or services to share. Especially if yours is a B2B brand. But Instagram is worth your time and investment.

  • Making Webinars Work—Up, Down, and Beyond the Sales Funnel [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Demand Generation

    How are B2B companies using webinars? Do they focus strictly on top-of-funnel lead generation? Or do they realize the potential webinars offer throughout the buyer's journey and after the sale? Let's look at some answers.

  • How to Use Search Trends for Alternative-Content Ideation in the Age of COVID-19

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Analyzing critical search data trends during crises can help marketers pivot so they generate relevant content for their audiences, in turn improving website traffic and boosting sales.

  • The Work Life of a Social Media Manager [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    The social media manager role revolves around managing social media channels on a daily basis, but the work has bled over into other marketing areas as well. Here's what it takes to do the job well.

  • Median and Average Landing Page Conversion Rates for 16 Industries

    Chart

    CONTENT TYPE: Chart | TOPIC: Websites

    The median conversion rate for business website landing pages across industries is just over 3%, according to recent research from Unbounce.

  • Your Guide to Incredible Landing Pages: 5 Must-Have Elements, 10 Great Examples, 5 Best-Practices

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    We spend countless hours planning, building, and testing landing pages. Yet, they don't always perform as we expect them to. This article will provide inspiring examples and practical advice you need to make sure your next landing page is incredible.

  • Social Distancing Is Changing the Way We Write. That's a Problem.

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Our reality—living in a state of isolation, bombarded with messages about the importance of maintaining separation—is influencing the way we think and communicate. Our lack of social interaction is limiting our ability to communicate effectively. Including in our writing.

  • COVID-19 and Email Marketing: What to Do When Reopening Is on the Horizon

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    With some version of reopening on the horizon, marketers are having to rethink their marketing efforts, especially email—since so many of us have been relying on digital communication more than ever. What should our approach be now?

  • Sales Presentation Skills: How to Measure and Evaluate Your Salespeople

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    If your salespeople aren't effective presenters, they'll never achieve their full potential—even if they're good at selling. Which is why it's critical to understand and monitor this vital skill. Here's how to measure and evaluate sales presentation skills.

  • How to Use Storytelling to Transform Your B2B Content Marketing: Bobby Lehew on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Content

    MarketingProfs storytelling instructor and commonsku Chief Content Officer Bobby Lehew shares insight into how storytelling can dramatically improve your B2B content marketing results.

  • SEO vs. Google Ads: Which Approach Is More Effective?

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    Professionals who use search engine optimization (SEO) and Google Ads say both approaches are effective; but, if forced to pick only one, most would choose Google Ads, according to recent research from BestSEOCompanies.com.

  • Five Ways to Keep Marketing Even If Your Marketing Budget Is Quarantined

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    The true economic fallout of the current coronavirus crisis is far from certain, and many marketers have been asked to freeze all nonessential spending. If you're one of those marketers, your budget may now be sheltering in place alongside you. But you can, and must, keep marketing.

  • B2B Email Design Trends to Know

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Email Marketing

    In an age of increasing privacy regulations, ad blockers galore, and the impending death of tracking cookies in Google Chrome, showing up well in the inbox is even more critical. Are you ready to win at email? Sponsored by Litmus.

  • Why a Picture Really Is Worth a Thousand Words According to Neuroscience

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    In today's digital marketing landscape, many marketers still downplay the importance of images. Yet decades' worth of scientific research consistently demonstrates that people are much better at remembering pictures than words. Visuals just might be the most important marketing tool we have.

  • Eight Common Campaign Management Mistakes Agencies Make

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Agencies say the most common mistakes they make when managing clients' digital advertising campaigns are payment failures, forgetting to turn spend off, and offending target audiences, according to recent research from Morphio.

  • How to Generate Leads in a Competitive Digital Landscape

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    How do you generate more leads in what is the digital marketing jungle of today? It helps to understand current trends that on-the-ground practitioners are seeing in digital marketing. Here are some do's and dont's based on their advice.

  • The Most Common SEO Issues Impacting Crawlability and Indexability

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    Many business websites have key problems such as broken internal links and duplicate title tags that hamper search engines from being able to crawl and index them effectively, according to recent research from SEMrush.

  • Eight Ways Your Content Marketing Might Be Sabotaging Your SEO

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Of course content marketing and SEO have a symbiotic relationship, but many content marketers are making seemingly small mistakes that can add up—and end up sabotaging their SEO. Here are 8 ways you unfortunately might be doing exactly that.

  • The Anatomy and Current State of Programmatic Advertising [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    Programmatic advertising uses technology to automate media buying: Advertisers bid in real-time for a specific audience, and the highest bidder wins the impressions that are up for auction—all in the blink of an eye. See more about the process, benefits, challenges, and the current state of programmatic.