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  • Using Behavioral Progressive Profiling to Drive Demand Generation

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    The version of progressive profiling that most marketing automation companies espouse merely collects more data on prospective customers. But more data isn't enough. What you need instead is an understanding of those potential customers based on their behavior so you can significantly increase your chances of closing a sale.

  • How to Level-Up Your Content Marketing With a Topic-Cluster Plan

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Topic clusters arranged around a pillar page are SEO-friendly as well as helpful for keeping your website visitors from hopping off to learn more somewhere else. Here's how to create a topic-cluster content plan.

  • The Secret Six-Ingredient Recipe for Perfectly Compliant Cookie Banners

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    Clicking "accept cookies" is an annoying but necessary step in the modern Web browsing experience. This article covers how to construct a site banner that is both compliant and (relatively) pain-free.

  • 16 Tips for Becoming a Better Content Writer [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    How can you level-up your writing so that your content pieces resonate with audiences, compel action, and rank well in search? This infographic provides 16 tips from experts on how to become a better writer.

  • Four Steps to Stronger Case Studies

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Your case studies are probably boring, but don't panic. It's not the cases that are the problem; it's the way you're presenting them. Fix it with this four-step cure.

  • 12 Tips for Making a Standout LinkedIn Profile [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    This infographic provides 12 tips for structuring your LinkedIn profile, choosing the right content, and optimizing elements to ensure you're found.

  • How to Write Persuasive Blog Posts: A Template

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    So you've just crafted a beautiful blog post bursting with metaphors and emotion and elaborate language. Done! The sales should roll in. But that's not quite how persuasion works. Check out this article to find out what does.

  • How to Make B2B Content Less Boring: Julie Revelant on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Content

    Join the battle against boring B2B content! Julie shares tips, tricks, and mindsets for creating value-based, story-driven content for any B2B organization.

  • Gen Z Trends on YouTube: Three New Types of Creativity [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    According to YouTube's annual trends report, video viewers are increasingly gravitating towards three new types of creativity: community, multiformat, and responsive.

  • When and How to Use Plain-Text Email in Marketing: Use Cases, Design Best-Practices

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    It's hard to remember a time you could open an email and not be assaulted by buttons and graphics and neon colors. Is there any place for boring typeface in the marketing world anymore? Perhaps. Here are some situations when plain text is effective.

  • Ad Creative Best-Practices for Reddit [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Which creative approaches work best for advertisers on Reddit? To help marketers optimize their campaigns, the social platform created this infographic.

  • How to Generate High-Quality Traffic That Turns Into Leads and Sales: Brian Dean on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Demand Generation

    High-quality website traffic helps improve your revenue and marketing ROI. So how do you get there? Brian Dean shares tips, tricks, and tools for a strategy that results in more sales and leads.

  • Four Things TikTok Can Teach Us About Presentations

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    TikTok may be the world's favorite time-waster at the moment, but lessons about speech and presentation can be learned from the annals of its scroll-happy user base.

  • How to Use Brand-Mapping to Position Your Business

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Successful branding relies on having a defensible market position, and a good way to regularly evaluate yours is to use brand-mapping. Here's how.

  • The Power of a Collaborative Content Strategy: Andy Crestodina on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Content

    Why create content all by yourself when you can collaborate and have more fun? Andy Crestodina shares his powerful mindset around content creation and gives examples, tips, and a path to follow when collaborating.

  • Four Tips for Building a Realistic Video Production Timeline

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    We've all overestimated our ability to get a project done in time and missed a deadline. But when the project is a B2B marketing video, the company can suffer the consequences. Here are four tips to ensure that doesn't happen.

  • The Knowledge Bank: Your Marketing Content Team's New Favorite Tool

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Ever felt like you need a reference library for your marketing content? Of course you have. It's called a knowledge bank, and its existence will make everything easier.

  • [Video] How to Use Neuroscience to Increase Your Demand Gen Success Threefold

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Demand Generation

    Kenda Macdonald, the Demand Generation Consulting Practice Lead at MarketingProfs, took the stage at the Forrester B2B Summit in Austin in early May 2022 to deliver an information-packed presentation on how marketers can dramatically increase the efficacy of their lead gen efforts.

  • How Content Teams Are Boosting Content Creation Using Automation Tools

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    We can all admit it: Creating content can feel like a slog at times. Fortunately, software has caught on, and there are plenty of tools that make the process easier. Here are six of them.

  • How to Get Personal With Your Content

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Content

    You definitely want your customers to take their content personally. But that can be difficult when, in many cases, the customer is actually a group of buyers. Learn how to personalize for buying group marketing.