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  • Boosting Conversions: The Power of Multitouch Engagement in Sales and Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    When potential customers see and interact with your brand multiple times, they become more likely to become interested in what you're offering. And when sales and marketing teams work together to make multitouch lead gen even more effective, the inevitable result is a boost in conversions.

  • How Marketers Are Getting AI All Wrong (And What to Do About It)

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    What many of us are worried about is not inevitable. You don't have to surrender your craft or creativity or the joy you find in it to AI or Silicon Valley. Nor do you have to surrender your ethics. You have a choice.

  • Content With Purpose: How to Elevate Your Brand

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Infusing values-driven elements into content and campaigns can do more than just inform audiences about your products or services. Discover how you can communicate what your brand truly stands for.

  • B2B PR and Content Marketing Pros Have to Get Creative as Ad Spend Drops

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    As ad spend stalls, PR and Marketing have the potential to receive a bigger share of annual budget. But what ramifications does a shift in budget allocation entail, and what opportunities await savvy, creative PR and marketing pros? Let's find out.

  • Eight Steps to Ensure Brand Safety With Influencer Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    B2B influencer marketing offers a unique opportunity to build credibility and trust among prospects and customers. Embrace it—but do so with the utmost care for brand safety. Follow these eight steps.

  • The Do's and Don'ts of Generative AI for Small Businesses [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    This infographic looks at steps businesses should take—such as creating a workflow where a human reviews every piece of AI-generated content—as well as things to avoid, such as putting sensitive information into AI tools.

  • How Repurposing Content Benefits Small Businesses

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Small business owners say repurposing content delivers a wide range of important benefits, including saving time, boosting brand awareness, and increasing engagement, according to recent research from Adobe.

  • LinkedIn Ads Myths, Hurdles, and Strategies B2B Marketers Need to Know | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Advertising & Promotions

    This insightful conversation with LinkedIn ads expert AJ Wilcox ventured deep into the realm of LinkedIn advertising, unraveling myths, discussing hurdles, and sharing actionable tactics that every B2B marketer needs to know.

  • Surveys, Polls, Forms, and Progressive Profiling: How to Write Questions That Deliver Valuable Insights

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    It sounds simple, but writing a good question and collecting reliable answers is harder than it seems—whether you're writing full-fledged survey instruments or quick questions for polls or forms. So here are six sets of expert tips and best-practices.

  • How to Measure Your Content Marketing Success: Nine KPIs You Should Monitor

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    To discover whether your content marketing is successful and to what extent your content goals have been met, you need to identify your content marketing's key performance indicators. Monitor these nine KPIs.

  • Discovering the Brain Science That Drives B2B Buyer Behavior | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Demand Generation

    B2B marketing expert and author Nancy Harhut delves into the fascinating world of behavioral science and its usefulness in marketing for decoding and influencing B2B buyer behavior.

  • Content Speaks, but Data Listens: How to Optimize Your Content Strategy

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    In our data-rich, content-saturated digital landscape, success lies not in just creating more content but in listening to what your audience is telling you. Because content makes the connections, but data finds the match.

  • How to Scale Your Paid Search Ads: The Dual-Axis Framework

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Scaling your PPC search ads efficiently—increasing advertising spend while maintaining performance—is crucial to growing revenue. Here are the pros and cons of horizontal and vertical ad scaling approaches. Discover which would work best for you.

  • Evergreen Content: What Marketers Need to Know [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Evergreen content is essential for maintaining steady engagement and connecting with audiences over long periods of time. So, what makes it so powerful? And how can you create it? This infographic covers what marketers need to know.

  • How to Gain Managerial Approval for Your Go-to-Market Strategy

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    GTM captures the essence of B2B marketing and sales. The first critical step—the most vital element of any GTM planning—is to get management buy-in, which hinges on the quality and clarity of your GTM plan. Here's how to develop and communicate a solid plan.

  • Is AI More Creative Than Marketers?

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Is artificial intelligence more creative than marketers when developing content? Does AI-generated content tend to be of higher or lower quality compared with human-created content?

  • Top 7 SEO Mistakes in B2B SaaS

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Many small B2B SaaS companies ignore SEO... and they are right to do so! But that's not the case for midsize and enterprise-level SaaS companies; for them, SEO is vital. All the more reason to avoid these seven common mistakes specific to B2B SaaS.

  • Developing a Content and Social Strategy to Foster Thought Leadership | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Marketing Content

    Are you striving to position your organization and its leaders as thought leaders? This episode with guest Ashley Faus sheds light on how to do that very thing by using content and social media.

  • Unleashing the Power of Pillar-Based Marketing | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Marketing Content

    Seasoned content marketing expert Ryan Brock shares his vast experience and knowledge of pillar-based content, providing viewers with a comprehensive understanding of how to effectively implement it.

  • A 24-Point Content Marketing Checklist for 2024 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    This checklist covers the key steps every content marketer should take this year, including researching your target audience, nailing your firm's unique value proposition, and ensuring content accessibility.