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  • Reaching Audiences Is Easy, Engaging Them Takes Relevance: 10 Tips

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Targeting and buying online audiences has never been easier or more affordable. But even the right audiences can be hard to engage once you reach them. The key to making your audience care is relevance.

  • What Marketers Need to Know About Yahoo Mail's Birthday Makeover

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Yahoo Mail's 18th birthday makeover will affect how marketers reach consumers in the future. In fact, updates such as search filters, avatars, and embedded brand logos actually have the potential to make marketers' email efforts more productive.

  • What Makes Buyers Tick: Dr. Carl Marci of Nielsen Consumer Neuroscience on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Customer Experience

    Secrets for sussing out what truly drives buying decisions and brand loyalty, courtesy of Dr. Carl Marci, chief neuroscientist at Nielsen Consumer Neuroscience and co-founder of Innerscope Research.

  • Five Forms of Interactive Content to Boost Engagement

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    The latest trend to enter the marketing world is interactive content, and it's gaining popularity for very good reasons.

  • Take 10: Reduce Your Email Bounce Rate

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Email Marketing

    In just 10 minutes, we'll show you how to reduce your email bounce rate for a fraction of the cost of replacing names. We'll share easy-to-use strategies that you can apply right away to help you reconnect with lost customers.

  • Take 10: Three Ways to Maximize Your Tradeshow Presence

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Event Marketing

    In just 10 minutes, you'll learn three key ways to get the most out of your tradeshow investment. We'll discuss the importance of starting with clear and measurable objectives, share tips on how your company can deliver compelling experiences on the show floor, and show examples of real companies that put these tips into action to boost their booth traffic and ROI.

  • How to Use Heuristics Marketing to Your Advantage

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Marketers and advertisers who understand the importance of customer behavior and psychology consider heuristics (mental shortcuts that people use to form judgments and make decisions) to target their markets.

  • Take 10: Five Keys to a Better Direct Mail List

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Advertising & Promotions

    In just 10 minutes, we'll share the different types of prospect lists available as well as tips to help you select the right list to reach new customers. You'll also learn how to enhance and segment your existing marketing data to drive better results from your direct mail campaign.

  • Take 10: How to Use Content to Engage Customers Throughout the Sales Cycle

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Marketing Content

    In just 10 minutes, we'll share how to keep your customers in the conversation by creating content that entertains, engages, and educates. You'll learn how to use content to boost brand awareness, drive leads, and increase conversions as prospects move through each stage of the sales cycle—from discovering your brand through the final phase of purchasing.

  • Six Steps to Mastering Email Marketing

    Guide/Report

    CONTENT TYPE: Guide/Report | TOPIC: Email Marketing

    Email is an essential tool for modern marketers. It might not be shiny and new, but it’s still one of the most effective forms of marketing used today. Use it to increase engagement, conversions, and sales—you’re up for the challenge.

  • Take 10: How to Attract Customers to Your Tradeshow Booth

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Event Marketing

    In just 10 minutes, you'll learn seven key customer attraction strategies to ensure a consistent flow of traffic to your booth. We'll go beyond how to pick the ideal booth location and will provide you with tips on how to train your team to drive attendees in, booth promotions that work, creative differentiation ideas, and more—so you'll leave each event with a list of qualified leads and a positive ROI.

  • Take 10: How to Beat the Weekly Deadline Blues (and Get Ahead!)

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Marketing Management

    In just 10 minutes, you'll learn how to map out your editorial calendar for the year with 12 easy, monthly decisions instead of 52 weekly decisions. With the innovative ideas and tips covered in this Take 10, you'll be able to effortlessly manage your daily and weekly marketing activities.

  • Take 10: Strategic Resources to Better Manage Your Social Marketing

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Social Media Marketing

    In just 10 minutes, we'll show you how to overcome common social marketing challenges (such as not having enough time, budget, or staff) and provide you with key dashboard dimensions, including how to set up specific improvement objectives and how to track your progress to improve your social marketing efforts.

  • Take 10: How to Develop a Dynamic Creative Briefing Document

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Marketing Management

    In just 10 minutes, we'll discuss the key components of a creative briefing document. You'll be able to take what you learned and develop a document that provides solid direction and parameters to your agency, internal marketing communications team, and/or any other group that has a hand in developing your product or brand campaign.

  • How Social Media Advertising Affects Sales

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    The middle of the sales funnel is where social media advertising has the biggest impact, according to a recent report from Convertro and AOL Platforms.

  • How to Budget for Tradeshows and Events

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    This handy guide breaks down the costs associated with exhibiting, from basic (stands and booths) to the cost of travel, day-of expenses, and entertainment of prospective clients and customers.

  • Digital Advertising Benchmarks: Performance Metrics by Format

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Bigger is indeed sometimes better in digital advertising, according to a recent benchmarks report from PointRoll.

  • 10-Step B2B Customer Satisfaction Survey Pre-Survey Checklist

    Article

    CONTENT TYPE: Article | TOPIC: None of the above

    The better you plan your B2B customer satisfaction survey, the more you'll get out of it. Done properly, the survey should be a significant source of additional revenue rather than a chore.

  • Effective Direct Response Marketing: One-Shot vs. Campaign

    Article

    CONTENT TYPE: Article | TOPIC: None

    You can go about direct response in two common ways: An extremely targeted one-shot approach that goes for the sale right away, or a campaign approach that has a distinct, planned follow-up component.

  • How Baby Boomers Use the Web, Social Networks, and Mobile

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    On average, seniors and Baby Boomers spend 19 hours a week online, but they spend 16 hours a week watching television. Their online usage also far outpaces time spent listening to the radio and reading newspapers/magazines.