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CONTENT TYPE: Article | TOPIC: Marketing Content

Creating professional-quality videos is not an easy task. You are not going to immediately create masterpieces... You might never even get close. But that does not mean you cannot create video content that is successful online. Here's what you need.

CONTENT TYPE: Article | TOPIC: Demand Generation

The purpose of B2B marketing is to attract and retain profitable customers. The first step toward that goal is to learn who influences buying decisions—and then win their trust in a way that will result in a sale.

CONTENT TYPE: Article | TOPIC: Demand Generation

Rather than just pass leads off to Sales, marketers now shape and guide prospects through the sales funnel until purchase intent is clear. Thanks to lead nurturing, doing so is easier and more effective than ever before.

CONTENT TYPE: Article | TOPIC: SEO

Your SEO efforts have been paying off with steady website traffic... until the inevitable happens: Organic traffic stops growing. But getting past the "SEO plateau," one of the greatest challenges for online businesses, is possible.

CONTENT TYPE: Article | TOPIC: Marketing Content

Increasing content noise and competition, greater reliance on pay-to-play content promotion models, and over-promotion and channel saturation that sabotage your marketing efforts... You can conquer those negative trends.

CONTENT TYPE: Article | TOPIC: Customer Experience

By collecting, curating and featuring user generated content (UGC)—such as selfies—brands can build authentic relationships with audiences and inspire genuine customer advocacy.

CONTENT TYPE: Article | TOPIC: SEO

Local SEO is every small business's key to better search engine rankings and higher conversion rates. SEO is a complicated industry, but these five tips will help you win customers and improve your SERP placement.

CONTENT TYPE: Article | TOPIC: Advertising & Promotions

Facebook is a powerful social media outlet, even for B2B marketers. But how can you make use of Facebook when organic reach for B2B seems to be declining? The answer, in part, is "pay to play": Facebook advertising.

CONTENT TYPE: Article | TOPIC: Email Marketing

Competition is fierce. You need to get as much return as humanly possible from any outreach and influencer marketing activity you undertake. Knowing how to write effective, engaging emails is vital to ensuring those campaigns convert well.

CONTENT TYPE: Article | TOPIC: Social Media Marketing

Content marketing is one of the most effective strategies for today's marketers. But the mindset, objectives, and intentions of B2B audiences are different from those of B2C audiences. Content for those different audiences must also differ.

CONTENT TYPE: Article | TOPIC: Email Marketing

Imagine trying to get added to Kanye's VIP list for the hottest club in LA. You're standing in line, hoping he'll let you in. That's just about the same as trying to get your emails into recipients' inboxes... because the principles behind email deliverability are based on human-behavior patterns.

CONTENT TYPE: Article | TOPIC: Customer Experience

Credit card users sometimes dispute charges on their accounts and demand reimbursement. Dealing with those chargebacks can take valuable time away from employees, and it can be costly. Here are four tips on decreasing the number of chargebacks you handle.

CONTENT TYPE: Article | TOPIC: Marketing Content

There's no shortage of content about the power of stories and storytelling in digital marketing. But how do you tell stories beyond your "brand story," especially if you work for a dreaded "boring" company? One source that never runs dry is employee stories.

CONTENT TYPE: Article | TOPIC: Advertising & Promotions

Google's Shopping Insights tool helps retailers understand where their customers are looking for what products, and what devices (desktop, mobile) those customers are using in those areas. You can then use those insights to plan your marketing campaigns and promotions.

CONTENT TYPE: Article | TOPIC: Marketing Content

You're tasked with creating a Web page that shows people working collaboratively in an office setting. You dive into stock photos and find a familiar scene... boring, forced, inauthentic. To find more dynamic and realistic office-setting photos, follow these five tips.

CONTENT TYPE: Article | TOPIC: SEO

Because of significant changes to the layout of Google's search results pages, digital marketers engaged in PPC and CTR campaigns are competing for fewer available spots on each page. To compensate, use these four techniques and win the top spots.

CONTENT TYPE: Article | TOPIC: Communications

For veteran app users and newbies alike, app ratings matter. They really matter. Especially as social proof that the app has value and is worth installing. Ask users for a review the wrong way, and you might well sink your app's future.