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CONTENT TYPE: Article | TOPIC: Email Marketing

Competition is fierce. You need to get as much return as humanly possible from any outreach and influencer marketing activity you undertake. Knowing how to write effective, engaging emails is vital to ensuring those campaigns convert well.

CONTENT TYPE: Article | TOPIC: Social Media Marketing

Content marketing is one of the most effective strategies for today's marketers. But the mindset, objectives, and intentions of B2B audiences are different from those of B2C audiences. Content for those different audiences must also differ.

CONTENT TYPE: Article | TOPIC: Email Marketing

Imagine trying to get added to Kanye's VIP list for the hottest club in LA. You're standing in line, hoping he'll let you in. That's just about the same as trying to get your emails into recipients' inboxes... because the principles behind email deliverability are based on human-behavior patterns.

CONTENT TYPE: Article | TOPIC: Customer Experience

Credit card users sometimes dispute charges on their accounts and demand reimbursement. Dealing with those chargebacks can take valuable time away from employees, and it can be costly. Here are four tips on decreasing the number of chargebacks you handle.

CONTENT TYPE: Article | TOPIC: Marketing Content

There's no shortage of content about the power of stories and storytelling in digital marketing. But how do you tell stories beyond your "brand story," especially if you work for a dreaded "boring" company? One source that never runs dry is employee stories.

CONTENT TYPE: Article | TOPIC: Advertising & Promotions

Google's Shopping Insights tool helps retailers understand where their customers are looking for what products, and what devices (desktop, mobile) those customers are using in those areas. You can then use those insights to plan your marketing campaigns and promotions.

CONTENT TYPE: Article | TOPIC: Marketing Content

You're tasked with creating a Web page that shows people working collaboratively in an office setting. You dive into stock photos and find a familiar scene... boring, forced, inauthentic. To find more dynamic and realistic office-setting photos, follow these five tips.

CONTENT TYPE: Article | TOPIC: SEO

Because of significant changes to the layout of Google's search results pages, digital marketers engaged in PPC and CTR campaigns are competing for fewer available spots on each page. To compensate, use these four techniques and win the top spots.

CONTENT TYPE: Article | TOPIC: Communications

For veteran app users and newbies alike, app ratings matter. They really matter. Especially as social proof that the app has value and is worth installing. Ask users for a review the wrong way, and you might well sink your app's future.

CONTENT TYPE: Article | TOPIC: Marketing Content

Finding engaging content to share via social media can be time-consuming and tough—and a hindrance to all the other work you have to do. So use these four simple ways to discover and share content that can improve your social media marketing.

CONTENT TYPE: Article | TOPIC: Customer Experience

When someone first visits your website, it's unlikely she's going to buy from you, no matter how good your product or service is. She needs to come to trust you first. So how can we marketers build such credibility?

CONTENT TYPE: Article | TOPIC: Marketing Content

You spend time and money getting people to your website so you can educate them on your offering and make a sale. And yet, your website is probably filled with lots and lots of text, even though video is the most effective way to tell your story.

CONTENT TYPE: Article | TOPIC: Customer Experience

Online reviews can pop up when you least expect them, leaving a lasting effect on how potential and current customers perceive your business. Improving your online reputation is no walk in the park, but it can be done.

CONTENT TYPE: Article | TOPIC: Writing

Attorney Kerry O'Shea Gorgone answers marketers' legal questions about copyright law, content curation, and more.

CONTENT TYPE: Article | TOPIC: Marketing Content

If marketing is essentially about persuasion, then the use of highly effective persuasive techniques can take a campaign goal to the next level—whether that's attracting more traffic, earning more conversions, or sparking more customer engagement.

CONTENT TYPE: Article | TOPIC: Marketing Content

Yeah, you could totally wing it blog post by blog post, tweet by tweet. But if you truly want to build brand awareness and create meaningful relationships with your readers, followers, and customers, planning is a must.

CONTENT TYPE: Article | TOPIC: SEO

Technical SEO mistakes are the silent killer of campaigns. They not only disrupt user experience but also make Google hate your website. Fix these seven mistakes to help you achieve your goal of ranking high on search results pages.

CONTENT TYPE: Article | TOPIC: SEO

It's no secret that SEO has been changing—fast. Once, it was all about title tags, keywords, and backlinks. Today, SEO needs to take into consideration so much more.