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CONTENT TYPE: Article | TOPIC: Marketing Content

Marketing rules and tactics for professional services providers (accountants, attorneys, physicians, dentists...) are often different from those for product or service marketers. Here's how newsletters work exceptionally well for professional services.

CONTENT TYPE: Article | TOPIC: SEO

Today, Google ends support for Converted Clicks in AdWords. If you're still using this metric in reports or for Target CPA bidding, here's what you'll have to do.

CONTENT TYPE: Guide/Report | TOPIC: Marketing Content

Marketing is always in a battle for attention: you can’t sell something to someone who won’t pay you any mind. But if you want them to do more than just notice you—if you want them to engage with you until they’re ready to act—you can’t be static or predictable or dull. You need to get interactive.

CONTENT TYPE: Article | TOPIC: SEO

You've probably noticed that you (and a lot of other advertisers) have recently been paying more for PPC campaigns than you used to. So how can you pay less, short of putting a stop to your PPC campaign or lowering your bids?

CONTENT TYPE: Article | TOPIC: Websites

Until the Perfect Landing Page is created—an imaginary creature, no doubt—we will continue tweaking and testing and arguing the merits and faults of every landing page element. But these three unexpected tips will improve your landing page.

CONTENT TYPE: Article | TOPIC: Advertising & Promotions

Print collateral is still an important sales and marketing medium. To produce strongly branded, high-impact print media, you need to know what materials work best together. So here are must-know basics about printers, ink, paper, and collateral types.

CONTENT TYPE: Article | TOPIC: Social Media Marketing

Your product is naked in front of all of your prospects, and they're highlighting not just its obvious beauty and strengths but also its small blemishes, stained teeth, and bad haircut. That's not a nightmare. That is the reality in our age of technology.

CONTENT TYPE: Article | TOPIC: Public Relations

Use these tips—straight from the mouths of journalists—to help your press release stand out from the ineffective and soon-to-be-deleted competition in your target journalist's inbox.

CONTENT TYPE: Article | TOPIC: Customer Experience

We're all familiar with the 3 Rs from elementary school. These days, though, every marketer—especially those working in e-commerce—should have a firm grip on three other essential Rs: retention, retargeting, and re-engagement.

CONTENT TYPE: Article | TOPIC: Social Media Marketing

Photo-sharing social network Instagram recently launched its most significant and talked-about feature to date, Instagram Stories. Here are five ways you can use Stories as a creative marketing tool.

CONTENT TYPE: Article | TOPIC: Career Development

"At work upon a client query, while I pondered, bleak and bleary, / Over many a bloated and drab volume of marketing lore, / While I nodded, nearly blotto, over another limp marketing motto, / Came to my cell a tweet so branded, deftly done, not underhanded..."

CONTENT TYPE: Article | TOPIC: Marketing Strategy

"At work upon a client query, while I pondered, bleak and bleary, / Over many a bloated and drab volume of marketing lore, / While I nodded, nearly blotto, over another limp marketing motto, / Came to my cell a tweet so branded, deftly done, not underhanded..."

CONTENT TYPE: Article | TOPIC: Marketing Content

If you don't have video experience, video marketing can be intimidating. But it doesn't have to be. Here's a cheat sheet to get you started making great videos for YouTube.

CONTENT TYPE: Article | TOPIC: Customer Experience

Customers of businesses that don't focus on good customer experience are leaving in droves. Here's how to monitor customer experience and why a more holistic approach to doing so will benefit both your business and your customers.

CONTENT TYPE: Article | TOPIC: Marketing Content

Content curation builds trust and credibility for your brand because it keeps customers informed. You can communicate industry news, trends, how-to tips, or whatever your business goals dictate. Here's how to get started.

CONTENT TYPE: Article | TOPIC: Email Marketing

Is your email marketing growing stale? If you're up for trying something different, possibly even a little scary, try these somewhat unconventional ways to give your email marketing that much-needed boost.

CONTENT TYPE: Article | TOPIC: Communications

Businesses need a strong mobile engagement strategy, but people use the mobile Web, apps, and SMS in different ways. How can you use each mobile medium for real-time communication with consumers?

CONTENT TYPE: Article | TOPIC: Writing

Content now spreads in nanoseconds, so there's more risk in marketing than ever before. Brand reputation is at stake. Thus the importance of good storytelling. Because bad stories live forever online as a black scar on your brand's reputation.