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CONTENT TYPE: Article | TOPIC: Marketing Strategy

Even as marketing changes at breakneck speed, some things stay the same. The four pillars of performance have withstood the test of time, so keep them in mind to improve your marketing campaigns' chances of success.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Marketing campaigns that take months to plan, launch, and execute may still have a place in today's always-connected world, but if you aren't also jumping into real-time marketing, you will lose out.

CONTENT TYPE: Article | TOPIC: Event Marketing

The experience economy gives us the opportunity to do more than just sell goods and services; we can now create unique memories and experiences for our customers—and in the process achieve competitive advantage.

CONTENT TYPE: Article | TOPIC: Marketing Content

SEO has evolved significantly, especially over the past few years: It is no longer search engine optimization, per se; our content efforts are now aimed at users, not search bots. These tips will help make your own SEO content more engaging in 2017.

CONTENT TYPE: Article | TOPIC: Customer Experience

No matter your audience, their fear of missing out (FOMO) can work marketing magic for you, especially in the age of social media. But beware: If you don't make use of FOMO responsibly, it'll backfire.

CONTENT TYPE: Article | TOPIC: Marketing Content

If you're considering investing in marketing video in 2017, you'll want to read these useful tips for creating an explainer video that can help you drive more sales.

CONTENT TYPE: Article | TOPIC: Marketing Content

Live video is a powerful, authentic, engaging, measurable, and cost-effective marketing option that more and more brands are turning to, for good reason. Here are some helpful tips to get you started.

CONTENT TYPE: Article | TOPIC: SEO

Last year, I wrote about five SEO trends you needed to know in 2016. Much has stayed the same since I made those predictions, but much has changed, too. Here are five of the hottest SEO trends you can expect to see in 2017.

CONTENT TYPE: Article | TOPIC: Social Media Marketing

Along their buying journey, customers are often in uncharted territory, stressed and disoriented. Your job is to keep them on track to reach their (and your) desired goal. Various types of online community can help.

CONTENT TYPE: Article | TOPIC: Career Development

Never sit through another irrelevant keynote again... Learn how to spot the next big-name speakers—and gain truly useful information—instead of paying too much for the same-old faces.

CONTENT TYPE: Article | TOPIC: Customer Experience

Don't spam your contact database with generic holiday email greetings; they will be ignored, your time will have been wasted, and your brand will lose credibility. Instead, make your efforts count. Here's how.

CONTENT TYPE: Article | TOPIC: Customer Experience

Here's how to apply loyalty best-practices to your social media marketing to increase customer retention and long-term loyalty.

CONTENT TYPE: Article | TOPIC: Customer Experience

You've found yourself in the midst of the most crowded market imaginable—online content. The best shot you have at attracting and maintaining audiences is relevancy. And the foundation of relevancy is personalization. Embrace it.

CONTENT TYPE: Article | TOPIC: Customer Experience

Marketing has readily accepted the power of referral programs. Their reach, trust factor, and ability to target the right people combine to quickly and effectively boost customer acquisition. But some common mistakes undermine success.

CONTENT TYPE: Article | TOPIC: Marketing Content

Finding your way to content marketing success is not always easy. Here are four lessons and a few secrets to help you on your journey.

CONTENT TYPE: Article | TOPIC: Customer Experience

Traffic, acquisition, and sales have been critical priorities for marketers. Yet customer retention also plays a key role, though it is often neglected. Consider these marketing and retention trends and ideas as you finalize plans for the coming year.

CONTENT TYPE: Article | TOPIC: SEO

Here's real advice for optimizing your website in a way that is both strategic and natural. Learn how to avoid Google penalties for over-optimized content, and get best-practices and character limit guidelines for optimization.

CONTENT TYPE: Article | TOPIC: Websites

Google Search Console (previously Google Webmaster Tools) allows you to check your website's indexing status and to optimize its visibility for searchers. Here are issues you're like to face and how to deal with them.