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  • Eight Steps for Running a Successful Addressable TV Campaign

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Addressable TV is a powerful advertising tactic. Its advantages lie in the data available for targeting, its ability to significantly reduce waste, its ROI measurability, and the post-campaign data that helps you optimize traditional TV buys.

  • How to Navigate the Social Media Advertising Solar System [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Advertising on social media is one thing, but gaining maximum impact for your ad spend is another. This infographic will help you figure out how to use your money wisely on social media—for stellar results.

  • The State of Influencer Marketing in 2017

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Most marketers are still experimenting with influencer marketing, or they're running individual campaigns rather than maintaining ongoing programs, according to recent research from Altimeter, Traackr, and TopRank Marketing.

  • Mobile App Use Before, During, and After the Big Game on Super Bowl Sunday

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Consumers use apps on their mobile devices more than normal on Super Bowl Sunday, but use drops during the game itself, according to recent research from Appboy.

  • Seven Video and Social Media Marketing Calculations for 2017

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Mark Zuckerberg said at the end of 2015 that we would be in the "Golden Age of Video" for some five years. So... it's not over yet, and business owners' and marketers' growing access to video will only further the shift in our social feeds in 2017.

  • How to Convert Mobile Browsers to Buyers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Demand Generation

    Mobile e-commerce is growing, and the big opportunities are still ahead of us. Check out this infographic to see why consumers resist purchasing on mobile and what retailers can—and must—do to change that.

  • Social Media for E-Commerce Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Marketers have had a notoriously hard time converting e-commerce customers via social channels, but it doesn't have to be that way.

  • 2016's Great Big Social Media Fails and Lessons Learned

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    The past year provided fertile ground for social media goofs and gaffes. Many marketers apparently didn't do enough thinking before they clicked on the tweet, post, publish, or share button. Here are some of 2016's biggest social media fails and the lessons they can teach us.

  • B2B Video Benchmarks for 2017

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Videos created by B2B companies continue to be viewed mainly on desktop computers, and they are still mostly watched during the workweek, according to recent research from Vidyard.

  • Social Listening in 2017: The Next Frontier in Social Media

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Social media is already an important part of the customer experience. Which is why marketers are using social listening for better targeting during the customer journey. Here are the social listening capabilities you need in your marketing strategy for 2017 and beyond.

  • Eye-Tracking Study: Online Ad Elements and Formats That Get Attention

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Which online ad creative elements capture consumers' attention? What types of online ad formats are most seen by visitors to content websites?

  • How Marketers Can Use Snapchat in 2017 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Snapchat can be a great tool for marketing and advertising. This infographic explains some of its most useful and effective features.

  • Valentine's Day Search Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Online searches related to Valentine's Day start increasing at the beginning of the year and peak in volume on the day itself, according to recent research from Bing Ads.

  • The Apps and Technologies Trending With College Students [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    College students in the United States are increasingly using Uber for transportation, Spotify for music, and Venmo for making payments, according to recent research from Fluent.

  • Video Marketing That Goes Down the Funnel, Not Down the Drain

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Just because we marketers understand the power of video doesn't mean we use it to its full potential. If you're not using video in all the stages of the marketing funnel, you're leaving conversions and sales on the table.

  • Customer-Experience Expectations: What Happens When You Don't Deliver [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    What happens when your customers aren't happy? Poor customer experiences can affect your bottom line in more ways than you might know.

  • Consumers Want These E-Commerce Website Elements Personalized

    Chart

    CONTENT TYPE: Chart | TOPIC: Websites

    The e-commerce website elements that consumers are most interested in seeing personalized are shipping options, product recommendations, and coupons, according to recent research from Episerver.

  • Who Searches on Bing, and Why They're Important for Marketers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    The Bing network of search engines reaches one-third of PC searchers. Who are they, and how can your business benefit from reaching them?

  • Four Tips to Boost Traffic (and Leads) With Compounding Blog Posts

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    What if, rather than thinking of your blog as a chore on a to-do list, you were to view it as a savings account, with each post a long-term investment that generates increasing traffic and relevant leads?

  • Eight Design Tips for Your Next Tradeshow Display

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    We know a good tradeshow display when we see one: It's usually the booth attracting a ton of visitors and leads. Sure, success depends on more than just display design, but design helps you stand out in a sea of exhibitors.