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  • Five Questions to Answer When Creating a Video Campaign

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Here are five ways to get smart about planning, implementing, and measuring video to ensure your video marketing campaign engages your audiences and achieves your objectives.

  • Five Tips for Nailing Your First Tradeshow

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    Tradeshows can feel overwhelming unless you have a few tips and tricks up your sleeve. Luckily, you know exactly what you need to do to make a fantastic impression—thanks to an article you read about nailing your first tradeshow...

  • The Lowdown on Social Media Influencers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Just who are those elusive social media influencers, and what can they do for you? Check out this infographic to learn more about influencer marketing.

  • Your Guide to Email-Open Statistics on Mobiles [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Communications

    Most emails are opened on mobile devices, but most conversions from email are still happening on desktops. Check out this infographic to see how your brand stacks up when it comes to mobile email metrics.

  • Is Snapchat Just a Fad?

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    US adults are split on whether Snapchat is just a fad or whether it's here to stay, according to recent research from Fluent.

  • Eight SEO Trends to Expect in 2017 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    Search engine optimization has been evolving continually, and numerous changes are expected in 2017, too. See these eight SEO predictions so you can plan ahead for success.

  • The 10 Super Bowl Ads That Stood Out Most With Consumers

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Super Bowl commercials from Kia and Budweiser were the ones that stood out the most with consumers this year, according to recent research from OdinText.

  • Six Ways to Generate More (and More Creative) Ideas

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Just about anyone, not just the talented few, can be creative. Here are six techniques for coming up with loads of creative ideas.

  • 20 Steps to Take After Your B2B Event to Ensure Future Success [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Event Marketing

    A great B2B event experience continues even after the attendees have left. Here are 20 post-event tips for ensuring a stellar attendee experience—and future event success.

  • Improve Your Marketing Communications With Insights From Neuromarketing (Part 1 of 2)

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    To ensure your marketing communications engage and convince your audiences, you'll need to understand how the human mind works. These are the six characteristics of the decision-making part of the brain you should be using to your advantage.

  • The Ultimate Restaurant Marketing Guide [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Just as a master chef combines various flavors, restaurants must combine their offline presence, their online presence, and their dine-in experience to create a delicious—and successful—marketing combo.

  • Which Emotions Are Associated With Good (and Bad) Brand Experiences?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Satisfaction is the emotion consumers most associate with positive brand experiences, according to recent research from InMoment.

  • The Psychology of Case Studies: Five Ways to Amp Up the Impact of Your Customer Stories

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Why are case studies so useful in sales and marketing? Because they can trigger the underlying emotional drivers of buyer behavior. So here are five ways you can apply psychology to supercharge case studies—and content, in general.

  • The Complete Guide to Facebook Ad Targeting [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    The options for Facebook ad targeting are plentiful. This infographic sorts them into an easy-to-read list to help you make your ads effective.

  • The Impact of Email List Segmentation on Engagement

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    Segmented email campaigns have, on average, significantly higher open and click rates—and significantly lower bounce, abuse-report, and unsubscribe rates—than non-segmented campaigns, according to recent research from MailChimp.

  • Valentine's Day 2017 Stats You'll Love [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    Love is in the air for the upcoming Valentine's Day, and what's more romantic than some fun marketing statistics about the day of love?

  • How to Tackle the 4Ws of Marketing Content Creation With Data

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Before you create marketing content, you need to ask why, what, when, and where—the 4Ws. And because content creation is as much science as it is art, you need data about the 4Ws of marketing content.

  • Eight Steps for Running a Successful Addressable TV Campaign

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Addressable TV is a powerful advertising tactic. Its advantages lie in the data available for targeting, its ability to significantly reduce waste, its ROI measurability, and the post-campaign data that helps you optimize traditional TV buys.

  • How to Navigate the Social Media Advertising Solar System [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Advertising on social media is one thing, but gaining maximum impact for your ad spend is another. This infographic will help you figure out how to use your money wisely on social media—for stellar results.

  • The State of Influencer Marketing in 2017

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Most marketers are still experimenting with influencer marketing, or they're running individual campaigns rather than maintaining ongoing programs, according to recent research from Altimeter, Traackr, and TopRank Marketing.