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  • 15 Proven Methods for Increasing Organic Traffic in 2017

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Instead of hypothetical ways that might increase your site's organic traffic, here are proven approaches that 17 SEO experts themselves use.

  • Advertising in the Age of Distraction

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    The proliferation of digital devices, coupled with a deluge of short, "snackable" content, has given consumers greater choice than ever in how and where they consume media. How can you get them to notice your ads?

  • Are Ads Adjacent to Offensive Content Viewed as Endorsing That Content?

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Nearly one-third of Americans think ads adjacent to offensive online content imply that the advertiser endorses or approves of that offensive material, according to recent research from YouGov.

  • Five Ways to Make the Most of Video for Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    From the tiniest startups in Silicon Valley to the largest global organizations, consumer and B2B marketers are pouring more resources than ever into video. But if you're just now getting into video marketing, these tips will help you catch up quickly.

  • Supercharge Your Display Ad ROI With Call Attribution [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    Spend on display ads is exploding, but their perceived ROI remains low. One reason: attributing phone calls to display ads is challenging. Check out five steps marketers can take to make it easier.

  • The Top Hurdles to Proving Digital Marketing ROI

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Marketing leaders say linking social and content pieces to revenue is the biggest hurdle they face in determining the ROI of their digital efforts, according to recent research from TrackMaven.

  • Seven SEO Trends to Keep Up With in 2017 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    Is your website SEO-ready with accelerated mobile pages (AMPs) and rich snippets? If not, it's time to get going, suggests an infographic that covers what we can expect in the SEO world this year.

  • Five Ways SaaS Companies Can Achieve Proactive Customer Success

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    It seems so obvious: Businesses that take a proactive approach to customer success, going out of their way to anticipate customers' needs and offer help rather than waiting to be asked, are more likely to have loyal and repeat customers.

  • Six Building Blocks of a High-Converting Lead Generation Form

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    Let's be honest: Website visitors hate to fill out your lead generation forms. Luckily, there are proven ways to reduce form friction and get prospects to hand over their valuable information.

  • Head-to-Head: Direct Mail vs. Email [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    Direct mail versus email: Which is more effective, and which gives the best ROI? It's not a zero-sum game. Check out this infographic from the UK for more.

  • The State of Content and Influencer Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    As content and influencer marketing continue to reap big rewards for brands, this infographic looks at the state of the "creator economy," including how much is being spent and how brands can best use content and influencers.

  • Anatomy of a Viral Video: A Tale of Two Stories

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Between two similar videos, what makes one buzz to the top of the YouTube charts, and one languish in obscurity? Experts weigh in.

  • Lead Generation Landing Page Benchmarks and Top Content Tactics

    Chart

    CONTENT TYPE: Chart | TOPIC: Websites

    Lead generation landing pages that are short and use simple language have significantly higher conversion rates, according to recent research from Unbounce.

  • Don't Make a Titanic Mistake: Bigger Experiences Aren't Always Better in Experiential Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    When planning an experiential marketing campaign, it can be tempting to sink a titanic budget into the splashiest one-day event ever conceived, but that single-minded pursuit of buzz is risky. There are icebergs in those waters.

  • 40 Video Stats You Should Know If You Work in E-Commerce [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    After seeing a product video, consumers are 46% more likely to do an online search about that product, according to an infographic that's chock full of 40 stats about video use in e-commerce. Check it out to get some ideas for how you can use video.

  • How Brands Are Using Influencer Content

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Most companies that pay influencers to create content also repurpose those pieces for their own brand channels, according to recent research from Linqia.

  • How Small Marketing Teams Can Achieve Big Content Wins

    Article

    CONTENT TYPE: Article | TOPIC: None

    Whether you're focused on building a content strategy, creating and distributing content, or measuring content performance, even one-person teams can achieve content marketing success.

  • Digital Trends 2017: Are Brands and Customers on the Same Page? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Augmented reality, virtual reality, screenless ordering... New technologies are emerging, and brands are eager to jump on board. But how do your customers feel about new digital trends? Are brands and consumers on the same page?

  • The Share of Smartphone Visits to Websites in Seven Major Industries

    Chart

    CONTENT TYPE: Chart | TOPIC: Websites

    The share of visits by smartphone users to US websites across all industries jumped 18% from 2015 to 2016, according to recent research from Adobe.

  • Three Ways UGC Influences Sales: The Case of Real-Customer Photos

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    When you scale your content creation efforts with user-generated content, and use real customer photos alongside branded content in your marketing, you'll gain credibility and authenticity for your brand and marketing—and help generate sales.