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  • The Future of Video in Marketing: Proof That Video Can Drive Sales

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Digital video's best-practices are becoming increasingly apparent—and, with them, ROI performance is improving. Digital video is moving from a branding to a sales and branding tool. Here's what you need to know.

  • Six Content Creation Tips for Big Results: The Contrarian Approach

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Marketers know: The need to create great content will only increase. And so, doing things the usual way—the way everyone else does it—may help you tick the quantity box, but you'll fall short on quality... And that won't drive results.

  • How Engaged Are Fortune 500 CEOs on Social Media?

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Some 60% of Fortune 500 CEOs have no accounts in their own name on any of six major social networks, according to recent research from CEO.com and DOMO.

  • Bored With Brainstorming? Try These Five Creativity Boosters

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Tired of brainstorming? It works if done right, but it's not the only way to shake loose creative ideas. Here are 5 effective ways to uncover core brand elements, reframe concepts for stronger appeal, generate fresh approaches—and unravel other marketing and communications problems.

  • 2017 Social Media Marketing Trends: Top B2B and B2C Networks and Paid Channels

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Marketers say Facebook is the social network they use most—as well as value most—for marketing their business, according to recent research from Social Media Examiner.

  • Travel-Related Google Search Trends [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    Consumers in the United States now use mobile devices more than desktop computers to search online for information related to family vacations, luxury travel, and couples travel/honeymoons, according to recent research from Google.

  • Which Digital Channels Deliver the Best ROI?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Marketers rank email and social media as the top two digital channels for delivering an excellent return on investment (ROI), according to recent research from GetResponse.

  • The Dangers of Being Too Political on Social Media

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    A friend shared an image on Facebook. Intended to be a funny political meme, it instead offended many who saw it... Should she have shared that post? Could she have lost her job? Might the issue have been avoided? Are people just overly sensitive? Let's explore those questions.

  • Three Ways to Bring a Human Touch to B2B Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Combining creativity with B2B marketing is an ongoing challenge. How do you build an emotional connection with your customers and inspire deep-seated brand loyalty when you lack the direct tactics of B2C campaigns?

  • Facebook Live for B2B Marketers: Five Ways to Use Live Video in Your Content Marketing Strategy

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Facebook is intentionally giving more organic exposure to live videos, which is why Facebook Live dominates the News Feeds of most users these days. What does that mean for businesses and B2B marketers? Here are a few ways to use Facebook Live to benefit your business.

  • Do Consumers Fill Out Brand Feedback Surveys Thoughtfully?

    Chart

    CONTENT TYPE: Chart | TOPIC: Measurement & Analytics

    Most consumers say they do not take the time to fill out customer feedback surveys thoughtfully, according to recent research from Customer Thermometer.

  • More Honesty, Less Snark: How Consumers Want Brands to Act on Social Media

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Most consumers want brands to be honest and friendly on social media, not snarky and trendy, according to recent research from Sprout Social.

  • The Content Trap: When Content Becomes a Commodity (And Three Ways to Break Free)

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Everyone is publishing content today, at a blinding rate, and your undifferentiated content is getting lost in a sea of equally indistinguishable content. Bad news: Your content has become a commodity. Here's what you can do about it.

  • True Influence Isn't About Follower Counts: Adobe's Joe Martin and Mark Boothe on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    Joe Martin and Mark Booth of Adobe talk about how Adobe effectively uses influencer marketing to dramatically increase the company's reach during (and long after) its annual flagship event, Adobe Summit in Las Vegas.

  • Seven Tips for Building a Killer Email List [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    An email list is a key part of any marketing strategy, so check out this infographic with seven tips for building your list.

  • Four Steps to Influencing Customers With a Smart UGC Campaign

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    People's product preferences are undoubtedly influenced by media, and your audiences have no qualms about using media to share stories about their brand experiences. So here's how you can harness UGC to influence your target audience.

  • The Most Effective Triggered Email Types for E-Commerce Brands

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    Welcome emails and abandoned-cart emails are the most effective triggered/automated message types for driving e-commerce sales, according to recent research from Klaviyo.

  • Five Ways Brands Are Screwing Up Customer Engagement: How You Can Get It Right

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    What's so hard about engaging people who were already convinced enough about you to have made an initial purchase? These are five big mistakes companies make in their relationships with customers.

  • How to Use Google AdWords: 11 Steps to Success [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    Does your Google AdWords strategy seem to be stagnating? Check out this infographic for 11 key steps to make sure you're using AdWords to its fullest potential.

  • 53 Must-Have Features of Local Business Websites [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Websites

    Local business websites shouldn't always follow the same practices as those of bigger, international retailers. Check out this diagram for a visual guide to the do's and don'ts of your local website.