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  • How Email Is Accessed in 2017: Top Devices, Platforms, and Clients

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    More emails are now opened on mobile devices than via webmail clients or desktop software, according to recent research from Return Path.

  • The Indispensable Social Media Cheat Sheet [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Want to make your social media marketing time more efficient? Check out this infographic, with tips on image sizing, keyboard shortcuts, and must-have tools.

  • How Important Are Free and Expedited Shipping to Shoppers?

    Chart

    CONTENT TYPE: Chart | TOPIC: Demand Generation

    Most consumers say free shipping is the most important option an e-commerce site should provide during checkout, according to recent research from UPS.

  • Four Ways to Use Mobile in Your B2B Marketing Strategy

    Article

    CONTENT TYPE: Article | TOPIC: Communications

    B2B mobile usage is intensifying throughout the entire buying cycle. Here are four ways B2B companies can use mobile marketing to keep pace with the customer journey.

  • Paid Social Media Budgets: Network Ad Spend Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Facebook is already the most used social network by marketers for advertising, and it is also the platform marketers are most bullish about for the next 12 months, according to recent research from Hanapin Marketing.

  • 104 Mobile Marketing Facts [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Communications

    How much do you know about mobile marketing? This infographic is sure to offer you some new insights with its 104 facts, stats, and other trivia about the channel.

  • 119 Facts About Email Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    Why is email such a successful marketing channel? It's widespread, measurable, and easy to customize. Find out more about this ubiquitous channel with these stats, fun facts, and case studies.

  • Podcast Advertising: Revenue and Format Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Total advertising revenue for the largest podcasting organizations jumped 72% between 2015 and 2016, according to recent research from the Internet Advertising Bureau (IAB) and PwC.

  • Six Social Media Behaviors Your Brand Needs to Stop Right Now [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Oh, no, you didn't! Make sure your brand isn't participating in these six social media no-nos.

  • Why Your Ideal Prospect Just Picked Your Competitor (and How to Win Next Time)

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    You lost your prospect to a competitor you've been enviously watching win again and again. What's happening? And how can you stop it from happening yet again?

  • The State of OTT Video Viewing: Top Devices and Platforms

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Some 51 million US households now engage in over-the-top (OTT) streaming of video content—i.e., via the Internet to a television set—according to recent research from comScore.

  • The Business Case for Behavior-Changing Content: Five Rules of Engagement

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Content is still one of the best ways to engage your customers—but you must rethink it... It's not about beautiful stories about your brand; it's about high-value, behavior-changing content about, and for, your customers and their aspirations.

  • Customer Referral Programs: Top Methods and Rewards

    Chart

    CONTENT TYPE: Chart | TOPIC: Customer Experience

    The most effective method for a current customer to refer a potential customer to a business is a verbal recommendation, according to recent research from Amplifinity.

  • The Remarkable Reach of Traditional Radio

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Traditional radio continues to reach more US adults each week than any other media channel or any type of digital device, according to recent research from Nielsen.

  • Seven Content Types That Will Increase Leads and Conversions

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    You want your customers and potential customers to think of your content less as annoying advertisement and more as valuable, useful, or enjoyable marketing. Consider these seven types of content proven to help you increase leads and optimize conversion rates.

  • Are Americans Ever Free From Work Email? [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    Most Americans are dealing with work emails after office hours, including checking their inboxes on weekends and while on vacation, according to recent research from Reachmail.

  • Five Mantras That Can Lead to More Leads From Your Blog [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Demand Generation

    Is your blog working as hard as it should? Check out these five tips for generating more engagement and leads from your blog.

  • How to Improve Your Content Marketing by Embracing Failure

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Sometimes, your content crashes and burns. That might mean no one reads your article, it doesn't get shared, or you get bombarded with nasty comments. But, all that's OK. In fact, it might be for the better.

  • How to Improve Your Marketing ROI With Google AdWords [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    Google AdWords can be an extremely cost-effective way to advertise and reach customers all over the world. This infographic explains how AdWords works—and how it can improve your ROI.

  • How Marketers Find Social Media Influencers

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Most marketers find social media influencers for campaigns by reaching out to them directly rather than by using influencer platforms or talent agencies, according to recent research from Bloglovin'.