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CONTENT TYPE: Chart | TOPIC: Marketing Content

Content from publishers that ranks well on Google tends to be lengthier, more shared on social media, and more relevant to the search query compared with top-ranking content in other verticals, according to recent data from Searchmetrics.

CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

B2B marketers are finding that ad targeting on LinkedIn can help them get their brands in front of just the right audiences. But where should they start when selecting those audiences? This infographic explains how to target your LinkedIn ads.

CONTENT TYPE: Chart | TOPIC: Email Marketing

Marketers rank message personalization and creating meaningful calls to action as the two most effective email tactics, according to recent research from Ascend2.

CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

As Instagram matures, brands are finding more ways to use it, and users are finding more ways to interact with brands. Check out today's infographic for stats about the social media image-sharing platform, and see trends about who's posting, who's reading, and what ads cost.

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

Instagram micro-influencers and macro-influencers garner similar average engagement rates on sponsored posts, according to recent research from Mediakix.

CONTENT TYPE: Infographic | TOPIC: Writing

Writing to sell doesn't have to be difficult. Check out this graphic for basic tips, and remember not to overthink it.

CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

The digital ad market in the United States is largely a duopoly controlled by Google and Facebook, according to recent research from eMarketer.

CONTENT TYPE: Infographic | TOPIC: Demand Generation

Creating a lead-generation strategy doesn't have to be complicated. This infographic walks you through four basic steps to get started.

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

Nearly half (46%) of consumers in the United States say they have used social media to publicly call out brands for bad behavior or poor service, according to recent research from Sprout Social.

CONTENT TYPE: Chart | TOPIC: Marketing Content

Content Marketing Institute and MarketingProfs just released their annual B2B content marketing research—the most-cited content marketing research in the world. Get insights into how you can take B2B content marketing to the next level.

CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

Some 78% of Millennials prefer spending money on experiences rather than things, and they'll spend more on those experiences despite making less than adults their age did 40 years ago. Check out lots more on Millennial trends in this eye-catching infographic.

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

LinkedIn members most prefer to see content on the platform that is both educational/informative and relevant to their specific interests, according to recent research from the social network.

CONTENT TYPE: Chart | TOPIC: Email Marketing

Most American adults check both their work and personal email every few hours throughout the day, according to recent research from Adobe.

CONTENT TYPE: Infographic | TOPIC: Email Marketing

Email is no longer the pushy channel it once was. Now it helps marketers guide prospects and customers to find exactly what they want, providing education and useful resources all along the customer journey. See how email has been transformed from an outbound to an inbound tactic.

CONTENT TYPE: Infographic | TOPIC: Customer Experience

Loyalty rewards programs can give you a great ROI, but first you have to know what your goals are and how to measure them. Check out this infographic for tips on how to make sure your loyalty program succeeds.

CONTENT TYPE: Chart | TOPIC: Event Marketing

Attendees most commonly learn about work-related events/conferences through word-of-mouth and email newsletters, according to recent research from XING Events.