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  • The Updated Guide to Facebook Ad Placements [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    Facebook can be an effective way to reach your audience—because it offers a variety of ad placement options depending on your goals. Check out this infographic to learn how to get the most out of your Facebook ads.

  • Three Tips for Better Real-Time Mobile Marketing in 2018

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Communications

    Mobile marketing provides an ideal opportunity for marketers to speak to customers in the right place and at the right time. See three ways you can use mobile to connect with consumers in the moment.

  • The Share of Digital Display Ads Bought Programmatically

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Some 82.5% of US digital display ads will be bought programmatically this year, according to recent research from eMarketer.

  • Content Strategy for B2B Lead Generation

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Content

    In this Teach Me How seminar, Andy Crestodina will walk you through each step in the process for driving B2B leads with content marketing, from first action to final outcome. You'll learn how to become a dual-threat marketer by combining search and psychology, SEO with conversion optimization, and cheese and mousetraps. You'll leave with the tools to make your content drive the right leads to you.

  • Kiss Your A/B-Testing Goodbye... Sort Of

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Martech

    A/B-testing has always been an effective way to optimize conversion rate, but new technologies are optimizing your optimization.

  • Global Ad Spend Forecasts by Medium Through 2020

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Global spend on mobile advertising grew 38% in 2017, and it's projected to increase 19% per year through 2020, according to Zenith.

  • Your Retargeting Program Is Probably Leaving Money on the Table [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None of the above

    Many marketers are missing crucial information to help them determine whether their ad budget is being spent in the most efficient and effective way. That means they may be missing out on a lot of incremental revenue.

  • The Most and Least Important PR and Corporate Communications Tactics and Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Communications

    Corporate communications and public relations professionals say engaging in better storytelling is the tactic/trend that will matter most over the next year, according to recent research from Sword and the Script Media and Ned Lundquist.

  • Google Search Trends: How Results Pages Are Evolving

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    Most Google initial search engine results pages (SERPs) now include a mix of classic organic results and Universal Search elements, such as informational snippets, images, maps, and videos, according to research from Searchmetrics.

  • How SMBs Are Using Social Media: Platform, Posting, and Content Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Most small-to-midsize businesses in the United States are now using social media for marketing purposes, according to recent research from Clutch.

  • How SMBs Are Using Social Media: Platform, Posting, and Content Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Most small-to-midsize businesses in the United States are now using social media for marketing purposes, according to recent research from Clutch.

  • How 100 Retailers Engage New Email Subscribers [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    How do retailers engage email subscribers in the first 45 days? Do people who have purchased from brands receive a different frequency of messages compared with email subscribers who have not purchased?

  • Drowning in Social Media Data? Three Ways AI Can Help

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    The mounds of social media data available offer a goldmine for marketers, but sorting through all that data can be overwhelming. That's where AI comes in to help you monetize your social data.

  • How People Feel After Using the Top Social Networks

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Does using social media make people have a better or worse outlook on life? Do users' social network accounts accurately depict their lives? Are there differences in how people feel after using different platforms?

  • The Domination of Mobile Ads: Trends and Statistics [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Communications

    What's new and hot in the world of mobile advertising? A lot. See how marketers are spending on mobile, and get ideas for your own mobile ad strategy.

  • Mobile vs. Desktop: The Share of Video Plays by Device Type

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Most digital videos are now watched by consumers on mobile devices and not on desktop computers, according to recent research from Ooyala.

  • Understanding the Tools of Influencer Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Check out the features every influencer marketing platform should have, from helping you find influencers to paying them, and from promoting influencer posts to tracking ROI. Is your influencer tool doing all it should be?

  • Online Marketers: The Next Big Trend in Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    What do online marketers think the next big trend in marketing will be? To find out, BrightEdge surveyed 500 search, content, and digital marketers in February.

  • Three Steps to Effective Customer Content and Lasting Sales-Marketing Relationships

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Demand Generation

    When Marketing and Sales collaborate, everyone wins: Customers get better content, and businesses see better results.

  • What You Need to Know to Livestream Like a Pro [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    See why marketers are livestreaming, where they are using the medium, and how you can use livestreaming to boost both your marketing and e-commerce efforts.