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  • How to Perform a Detailed SERP Analysis to Find Low-Difficulty Keywords

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    If you're struggling to drive traffic through search engines because your high-quality content is ending up on the third or fourth page of Google SERPs, this guide will show you how to identify the keywords you could be ranking for. Let's find the keywords you can be realistically competing for right now.

  • Groundhogs, Coffee, and Oktoberfest: Top-Performing Unconventional Email Themes

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    Which unconventional email themes—campaigns revolving around things like nontraditional holidays and special events—performed best for marketers in 2018?

  • Podcasts as a Learning (and Teaching) Medium for Marketing (And More)

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    How can busy marketers make time for learning when we're already having trouble keeping our head above water with our day-to-day responsibilities? Podcasts are one of the most efficient ways to learn (and teach). They're easy to access, portable, economical. But where to start? Check out this list of 18 podcasts.

  • How to Use Augmented Reality to Attract Customers [Animated Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Martech

    Augmented reality can create an interactive experience for your customers, which can lead to more engagement and better brand loyalty. Check out the basics of AR and how to use it in your marketing strategy.

  • Do US Consumers Want GDPR-Like Data Protection Rights?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Most consumers in the United States would welcome personal data protection rights similar to those established last year by the European Union's General Data Protection Regulation (GDPR), according to recent research from SAS.

  • Context Is Everything: Transmedia vs. Integrated Campaigns [Video]

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Content on different channels and on different devices is consumed in different ways; as a result, there are more challenges for the storyteller, but more opportunities, too—including transmedia storytelling. Find out about the persuasive capabilities of storytelling across platforms.

  • Five Email Trends and Best-Practices for 2019

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    A change in calendar year is an ideal time to think about where things have been and where things are going. For email marketers, the future is bright—as long as we take advantage of important trends and apply best-practices.

  • 80 Common SEO and Technical Mistakes on E-Commerce Websites [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Websites

    What are some of the most prevalent technical and search engine optimization (SEO) mistakes on e-commerce websites? Which technology, security, performance, and content issues are many firms struggling with?

  • Your Guide to Video Marketing: Crack the Video Code [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Creating content is time-consuming, and video may be the most resource-intensive of all content types. But the payoff can be worth it. See how video is taking over, why you might want to get your brand on board, and which types of video are best for your audience.

  • Five Things Micro-Influencers Want Brands to Understand in 2019

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Marketers who understand the value of engagement in influencer marketing also understand the power of micro-influencers. These are regular people with regular social media accounts who are truly driven to share their passions. As a result, they have passionate followings—and incredible endorsement power. Here's what you need to know to harness that power.

  • The Work-Life Balance of SMB Owners

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    Most owners of small and midsize businesses (SMBs) say they work for more than three hours on the weekend and check business-related emails, calls, and texts during their free time, according to recent research from GetResponse.

  • The Worst SEO Mistake You Can Make: Ignoring Content Distribution

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Content marketing has proven itself time and time again, but merely producing content doesn't guarantee business or even marketing success. There's already too much content being produced. So what's the solution to making content marketing work for you? The answer is content distribution, and here's what you can do about it.

  • Get Started on Your Social Media Plan (Because It Matters to Your Customer Marketing)

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Your company probably has some social media presence. But if you're not incorporating it into your strategy for marketing to customers, you're missing out. to expand your customer base, keep current customers engaged, and increase profits, take steps to build a social media marketing plan.

  • Why Consumers Click on Paid-Search Ads

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    Consumers say the main reasons they click on paid-search ads are that the units directly answer their search queries and the ads mention familiar brands, according to recent research from Clutch.

  • Eight Tips to Maximize Your Video Marketing Efforts on Facebook

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Facebook users watch upwards of 100 million hours of video every day on Facebook, and video has become a powerful medium for brands on the platform. To maximize your reach and engagement on Facebook, follow these 8 guidelines for creating effective videos.

  • How to Measure Your Social Media Marketing Campaigns: Six Sets of Useful Metrics

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Despite understanding the value of social media marketing, many businesses are hesitant to engage in it—mostly because they think it's difficult to measure. It doesn't have to be. Here are some ways you can easily measure the success of your social media marketing campaigns.

  • Instagram Benchmarks for Brands: Engagement, Hashtag, and Emoji Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Video is the content type that tends to spark the most engagement on Instagram, according to recent research from quintly.

  • How to Make an Effective Testimonial Video: A Step-by-Step Guide

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Testimonial videos are ideal for the decision stage of the buyer's journey, when prospects are aware of and want to solve a problem, and they are looking for information to help them make up their minds. Help them choose you.

  • Facebook Reactions, Shares, and Comments: A 2018 Year in Review [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Some people—including many of your customers—practically live on Facebook (despite all the bad press it got in 2018). So how do they behave? What do they share? Who likes "love" most, or "haha"? Which are the standout brands? And so on and so on. Here's a handy wrap-up of Facebook reactions and actions in the past year.

  • Context Is Everything: Disruption and Perceptual Vigilance [Video]

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Disruption can be annoying, but it can also help to grab attention. In this, the first in a series of brief but insight-packed videos, marketing professor Isabelle Szmigin discusses how consumers navigate through messages they do and do not want to receive. Useful, right? Check it out!