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  • Seven Ways to Boost Your ABM Success: Advice From Seven Experts

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Account-Based Marketing

    There's a reason account-based marketing is exploding in popularity among B2B marketers. It's because ABM is making B2B marketing more effective than ever. Having seen firsthand what ABM can do, seven B2B marketing leaders offer advice and insight on how to boost your ABM efforts.

  • How Twitter's Algorithm Works (And How to Make It Work for You) [infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Twitter has 330 million active monthly users. More than 500 million tweets go out each day—roughly 6,000 tweets each second. How can you or your brand possibly stand out in the torrent of tweets?

  • Three Priorities CMOs Should Be Focusing on Now

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Whether you're a big or small brand, today's consumers assume you know them and understand them—and can personalize their interactions with you online, offline, across devices, and so on. But where do you even start? Every CMO needs to consider these three key priorities.

  • The Online Platforms With the Greatest Amount of Offensive Content [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Consumers say Facebook and YouTube are the online platforms with the greatest amount of offensive content, according to a recent report from AdColony.

  • The Top Influencers on Pinterest [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    What are the most popular accounts on Pinterest? Which topics and subtopics do these accounts tend to cover? How frequently do they pin content?

  • Everything You Ever Wanted to Know About Account-Based Marketing (But Were Afraid to Ask): Samantha Stone on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Account-Based Marketing

    Account-based marketing expert and Unleash Possible author Samantha Stone explains ABM and how you can use it to improve your bottom line.

  • How to Use Social Media for Sales Research

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Sellers—and marketers—are crazy if they don't take advantage of the vast amounts of information about their buyers that's available on social media. And yet, they don't. Those who do... have a great advantage. Here are ways to research buyers on social platforms.

  • Set Up Your Lead Generation System: A Six-Step Guide [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Demand Generation

    Lead generation is a detailed process. This infographic provides insights that help you understand that process and lays out tips and best-practices to set up a lead-gen system in six steps.

  • Agency Pricing Trends for Paid Search Services

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Agencies are increasingly charging clients for paid search services based on a percentage of spend, according to recent research from WordStream.

  • How to Align Sales and Content Marketing Teams

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    To get the maximum return on investment from their content marketing and sales teams, company executives need to create a culture that enables those teams to work together. Here's a three-step guide to creating that kind of company atmosphere.

  • Social Media Image Sizes in 2019 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Images are key to making your social media posts get noticed. But those images—whether cover photos, profile pics, or visuals in timelines or news feeds—need to be the right display size. The problem? Social platforms often change their guidelines on optimal display sizes. The solution? This infographic.

  • The Most Effective Marketing Technologies

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    Marketers say that among different types of marketing technologies, automation/email/CRM products are the most effective, according to recent research from Ascend2.

  • Social Media Use in 2019: Platform, Visit, and Age Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    The steady growth in the share of US adults who use social media appears to have plateaued, according to recent research from the Pew Research Center.

  • 10 of the Best Social Media Monitoring Tools for Every Business

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Social media long ago became the place where people voice their opinions on everything, including your brand and products. Also about company leaders, like your CEO or CMO. Which is why social media monitoring exists. But Google Alerts isn't nearly enough. Instead, here are 10 tools that work well.

  • Customer Satisfaction Surveys: Questions You Can Ask [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Measurement & Analytics

    Acquiring new customers is hard. Keeping those customers is less hard—if you listen to them about their needs and wants and preferences. Which is why customer satisfaction surveys are so important. What can you ask about in your customer satisfaction surveys?

  • Content Marketing Has Become Risky Business: How to Win in a Data-Driven World

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Although the concept of delivering quality content to educate and build trust with customers is a sound one, actually executing on that idea—in a way that serves both the customer and the marketer—has never been more difficult. But content marketing can—and will—be saved. Here's how.

  • The Most Annoying Things About Brands' Content

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    What annoys consumers most about content from brands? Which experiences frustrate people most when consuming content, in general? Adobe surveyed 1,000 US consumers and found the answers to those questions.

  • Marketing Beyond Millennials: Connecting With Generation Z

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    We marketers have been trying for years to decode the most enigmatic generation of our time, Millennials. But many of them are now marketers themselves, and they have set their sights on the next generation: Gen Z. Here are three ways we can break through to this rising generation.

  • Local Business Links and Reputation: Competitive Difference-Makers in SEO

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    How do you spot room for growth when the local SEO playing field looks too even? When you take a close look you'll find the opportunities for growth are there—and can have direct, measurable impact on both search engine visibility and the bottom line. A future-proof strategy exists.

  • Brands Teens Like: Top Clothing, Social Media, and Video Brands [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Customer Experience

    Which brands are the most popular with teens in the United States? Nike, Amazon, Netflix, YouTube, Snapchat, and Instagram are among the favorites, according to recent research from Piper Jaffray.