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  • Seven Tips for Building a Video Marketing Campaign

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Video is getting hotter by the day, becoming the most popular of mediums for content marketing, and marketing in general. If you're considering using video, here are seven tips to help you build a solid video marketing campaign.

  • TikTok: The Next Big Thing in Video Marketing? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    One of the fastest-growing social media platforms in 2019, TikTok surpassed Facebook, Instagram, YouTube, and Snapchat in monthly installs. Can marketers can use this rising video-based social network as an innovative way to promote brands and products?

  • Three Email Marketing Tips to Increase Engagement and Improve Campaigns

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Email Marketing

    The popularity of email has increased exponentially since it was introduced to the public in the mid-1990s. Not surprisingly engagement with emails isn't what it once used to be. How can marketers increase opens, conversions, and brand loyalty?

  • Brand Posts on Instagram: Engagement and Frequency Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    The average engagement rate on Instagram posts published by brands has been steadily declining since November 2018, according to recent research from Socialinsider.

  • How Long Does It Take to Produce a Marketing Email?

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    Most brands spend more than two weeks producing a marketing email, according to recent research from Litmus.

  • Integrating Search and Social: Best-Practices for Cross-Channel Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Paid search and social are both performance channels with particular strengths and weaknesses. Used intelligently together, these two channels combine for a powerhouse multichannel campaign. Here's what you need to know to successfully integrate your search and social campaigns.

  • Using Social Listening in Your Content Strategy

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Social Media Marketing

    One of the hardest questions marketers ask is, "What content will resonate with our audiences?" And too often marketers are guessing, not listening, for the answers. Join us to discover how to create ideal, personalized experiences with content marketing at every touchpoint. Sponsored by Uberflip.

  • Less Facebook, More Snapchat: How Social Media Habits Vary Among Generations

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Americans of all ages tend to now use social media daily, but platform preferences vary significantly among the various generations, according to recent research from The Manifest.

  • Can You Ensure Your Product Launch Isn't a Dud? Yes, Rapid Market-Testing Can Do That

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Launching a new product can be a lot like throwing a dart at a map—while the map is in another room, the power is out, and you're fresh from the optometrist and your pupils are dilated... But you don't have to launch products—or even campaigns—with guesswork. Here's what to do instead.

  • The Future of Email: Embrace These Three Hot Email Trends to Stay Ahead in 2020

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Email Marketing

    Email is ubiquitous, valuable, and integrated into our lives and devices. But the email landscape isn't static: It shifts, even if just a little—by the day. Three hot trends will be shaping email marketing in 2020.

  • How to Use Live Video to Market Your Business [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Fully 80% of people say they would rather watch a live video than read a social media or blog post, yet relatively few businesses are using live video. This infographic highlights the benefits of live video and outlines how to get started.

  • E-Commerce Holiday Content: What to Write About, and for Whom [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Are you planning to produce—or have you already begun producing—content in connection with the upcoming holiday season? Here is an abundance of insights to inform your approach to holiday-season content.

  • How to Leverage Sales Teams for PR and Content Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    Salespeople can be the true voice of the customer: Through daily conversations, they intimately understand what problems prospects are experiencing—right now. Here's how marketers can harness that knowledge for content marketing and PR.

  • Three Off-Site Tactics That Seriously Boost SEO Traffic

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Along with keyword research and website optimization, strengthening your backlink profile through off-site SEO is a critical way to boost your organic search rankings and traffic. The challenge? It's really hard... What's a marketer to do? Execute the following three highly effective stratagems.

  • Eight Practical Yet Powerful KPIs for Measuring Influencer Performance

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    We know that serious social media influencers can create an "unfair advantage" for you because they are trusted and their audiences listen to them daily. The big question for marketers isn't whether influencers create value for brands. It's what that value is—or, more specifically, how do we measure it.

  • How to Win at Content Marketing to Generation Z

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Gen Z members are young, with the oldest barely past age 20, but they hold an estimated $143B in spending power. Brands are attempting to reach them, but a connection with Gen Z is almost impossible without incredible content. Here are some tips to make engagement more likely.

  • ABM Strategies for Winning Those Big, Attractive Deals: A Three-Tiered Approach

    Article

    CONTENT TYPE: Article | TOPIC: Account-Based Marketing

    If you're not already doing ABM, then you're likely thinking about doing it. Taking a tiered approach allows you to scale your efforts. Here's how to win the biggest, most attractive deals in your market.

  • How to Create the Right Amount of the Right Type of Content

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    There is such a thing as too much content. And if you're creating marketing content for its own sake (i.e., without a clear business need), you've taken a wrong turn onto a dead-end path. Instead, take these four steps on the road to creating the right amount of the right type of content.

  • SEO vs. PPC: Which Search Marketing Strategy Should You Choose? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    Marketers aren't always sure what role search engine optimization (SEO) and pay-per-click (PPC) advertising should play in their search marketing strategy. Chances are, both SEO and PPC can be useful. To figure out what they can do for your marketing, check out this infographic.

  • Four Ways to Prepare for Voice Commerce

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    You've built your marketing career by creating compelling campaigns that capture calls, clicks, likes, shares, and sales. You've mastered the art and science of SEO. But are you ready to market to the next generation of consumers? Are you ready for voice commerce?