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  • How Not to Email Journalists: The 10 Biggest Pitch Mistakes

    Chart

    CONTENT TYPE: Chart | TOPIC: Public Relations

    Journalists say their biggest pet peeve when being pitched via email is receiving requests to cover things that are irrelevant to their beats, according to recent research from Fractl.

  • GDPR vs. CCPA: Data Privacy and US Marketers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    In less than three months, "California's GDPR"—the California Consumer Privacy Act (CCPA)—will be come into effect. How are those data-privacy regulations similar, and how are they different? And do you need to comply? Here's what marketers need to know.

  • 10 Shortcuts to Gathering High-Quality Whitepaper Content

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Even the most complex material can be generated and fleshed out in simple ways—via straightforward processes—to produce amazing whitepapers. These 10 ideas for collecting information can quickly translate into high-quality whitepapers that engage B2B audiences.

  • Facebook Image Sizes and Dimensions Cheat Sheet [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Facebook's algorithm gives preference to visual content—photos, GIFs, and videos—allowing marketers to engage audiences effectively. To ensure your Facebook efforts pay off, use the right image sizes and dimensions.

  • Three Problems Still Plaguing Online Shopping, and How to Fix Them

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    Online shopping has transformed both retail and customer experience. But all's not well: Today's online shoppers face some big issues. Before you lose customers to industry Goliaths like Amazon, you'll need to mitigate those challenges.

  • The Top Google Search Rank Factors According to SEO Experts

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    CONTENT TYPE: Chart | TOPIC: SEO

    Search engine optimization experts say the relevance of page content is the factor Google's algorithm assigns the most weight to when ranking webpages, according to recent research from SparkToro.

  • Work Email Behavior: Time, Inbox, and Usefulness Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    Workers are spending less time checking business as well as personal email, though most still spend several hours each day sorting through their inboxes, according to recent research from Adobe.

  • Seven Simple (and Free) Keyword Research Tools Every Marketer Should Try

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Keyword research is one of—if not the most—crucial SEO activities. But quality keyword research can take a lot of time and effort, especially when done manually. So arm yourself with powerful keyword research tools: Check out these seven reliable (and free) keyword finders.

  • A Seven-Step Guide to Creating a Successful Marketing Plan [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    A powerful marketing plan is essential for the success of any company or brand. Here is a seven-step guide to building a successful marketing plan. Check out this infographic.

  • 15 Tips and 9 Tools to Boost Your Instagram Video Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    If you're going to run a successful marketing campaign on Instagram, you need to understand it and its audience inside and out. Here are tips as well as tools to help you succeed on Instagram with video marketing.

  • How to Set Up and Use Your Small Business Instagram Profile [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    A social media strategy is crucial for most businesses today. For many small businesses, Instagram seems an obvious choice because it's well-suited to brand-building and promotions. Before all else, though, you need to set up a killer profile—then follow these best-practices.

  • A Marketer's Guide to Achieving High-Impact Tradeshows

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Demand Generation

    Tradeshows are a lot of things to marketers. Time-consuming. Stressful. Complex. Expensive. And not always effective. But that doesn't have to be the case. This article will help you draw up your tradeshow marketing game plan to capture more leads and deliver better ROI.

  • Why Delivering Live Chat Support to Customers Is a Must for Your Business

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Customers today have choices. One unfortunate experience with your company and they won't think twice to switch to a competitor. If you don't focus on customer service, you will bleed revenue. But delivering live chat support to customers can make all the difference.

  • Six Reasons It's Time for Brands to Replace Stock Photos With User-Generated Content

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    As consumers are inundated by marketing, they are resisting anything that looks or feels inauthentic. And they're posting about product and brand experiences on social media. The availability of that authentic content, including pics, means it's time to ditch stock photos.

  • The Biggest Deficiencies of B2B Content Marketing Programs

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    CONTENT TYPE: Chart | TOPIC: Marketing Content

    B2B marketers say the biggest deficiency of their content program is that it doesn't produce personalized content pieces, according to recent research from Uberflip and Heinz Marketing.

  • Five Extra-Powerful Ways to Build Authority With Content

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    This article is for ambitious marketers. If you're one, you know that publishing the occasional blog post, though worthwhile, isn't enough to build authority. So, what can you do if you want to make a big-time dent in the infosphere? You need to do more—such as these five potent authority-builders.

  • How Content Silos Are Stifling Your Omnichannel Marketing Strategy

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Content

    Consumers are using more devices and touchpoints than ever, so brands have adopted omnichannel marketing to meet the demand for cross-channel content. They have relied on martech, Cloud storage, agencies, and publishing tools. The result? Lots of content silos—which undermine your marketing. But you can eliminate them.

  • How to Use Infographics as Effective Marketing Tools [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Marketers publish infographics because they attract readers and because readers tend to share infographics on social networks. Those are marketing wins—in the form of backlinks, brand awareness, and website visitors. See how you can use infographics in your own marketing.

  • The State of Conversational Marketing: Online Customer Experience, Chatbots, Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Today's online consumer frequently confronts a host of frustrations when attempting to interact and engage with businesses online, according to a recent study. Hence the rise of conversational marketing.

  • Amazon for Brands: Top 5 Problems and How to Overcome Them

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    As the first place more than 50% of all Americans go to search for products, Amazon is the e-commerce and advertising platform most brands can't afford to ignore. But using Amazon as a platform is not as straightforward as you might think. Here are five steps you need to take to stay in control.