FILTERS

clear all

Content Type

Events

Topics

Recency

Time to Complete

Subject Matter Expert

RESULTS

Refine Search
Sort by:

  • Influencer Marketing Strategy in 2020: What You Need to Know [2 Infographics]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    2020 is destined to be yet another year of consistent growth for influencer marketing as it expands its reach into new industries, social networks, and content formats. And it's not just a B2C marketing strategy: B2B marketers can use it to achieve measurable business results.

  • What Is Zero-Party Data, Why Should Marketers Care, and How Can You Collect It?

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    In the new era of data privacy and more stringent privacy regulations, marketers need to turn away from third-party data. To build trust while maintaining personalization, marketers are turning to zero-party data. So... what is it, and how can you collect it?

  • The Content Characteristics of High-Performing Blog Posts

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Do top-performing blog posts tend to have certain characteristics in common, such as copy length, headline length, headline type, and content structure? To find out, SEMrush analyzed 700,000 posts on different blogs.

  • How to Build Interactive Content to Achieve Your Digital Marketing Goals

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Because the online content landscape is so crowded, audiences value originality that engages them. One way savvy content marketers are responding is to create compelling interactive content. Here are 4 types of interactive content you can build.

  • The Average Age and Tenure of C-Suite Executives

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Chief marketing officers have the shortest average tenure among C-suite executives at large US companies, followed by chief human resources officers, according to recent research from Korn Ferry.

  • How Are Customers Reacting to Your Loyalty Program? Four Issues to Avoid

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    How is your loyalty program doing these days? If it isn't thriving, the four issues outlined in this article could be at fault. They're among the most common problems afflicting loyalty programs today.

  • Identity Marketing: How Can Companies Relate to Customers' Changing Identities?

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Marketers know that people gravitate toward a brand they relate to, and they respond to marketing and advertising messages that in some way mirror their lives. But when consumers' views of themselves change, as they inevitably do these days, how can we respond?

  • How the Fastest-Growing US Companies Are Using Social Media

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    The fastest-growing companies in the United States are using social media to achieve a wide-range of goals, including to brand build and to generate sales, according to recent research published by The Center for Marketing Research.

  • Qualitative Research: Even More Important in the Age of Big Data

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Companies invest billions in data, analytics, and technology to better target and predict customer behavior. We are collecting more data than we know what to do with, so we think we no longer need qualitative research. Big mistake: We need to go beyond data to truly understand the customer.

  • Email Benchmarks for 19 Key Industries

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    The overall email open rate last year across 19 industries was 17%, according to Campaign Monitor. Check out the average open, clickthrough, unsub, and bounce rates for each industry.

  • Show the PR Love: How to Build Relationships With the Media

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    For PR professionals and marketers in general, Valentine's Day is the perfect time to remember best-practices for showing the love to the press. Here are a handful of ways you can do that and build a mutually beneficial relationship.

  • The State of B2B Account-Based Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: Account-Based Marketing

    Account-based marketing (ABM) delivers significant benefits for B2B businesses, but it usually takes time before firms can reap those rewards, according to recent research from the ABM Leadership Alliance and ITSMA.

  • 50+ Retargeting Statistics Marketers Should Know [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    Online, it can take numerous impressions to make the equivalent of a first impression in the physical world. Retargeting is a marketer's second chance (and third and fourth and fifth...) to make that all-important first impression. These stats and facts will help you craft your own retargeting strategy.

  • The CMO's Decision: To Bot or Not?

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    The future of marketing is all about performance—lead quality and revenue contribution. So, very soon, marketers' best friend will be conversational AI. Bots. User interfaces that rely on artificial intelligence and machine-learning to engage users, deliver leads, and increase conversions.

  • Marketing 404 Errors: Six Marketing Stars Open Up About Their Mistakes (and What They Learned From Them) [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    Marketing stars Christopher Penn, Chris Brogan, Goldie Chan, Carlos Hidalgo, Katie Martell, and MarketingProfs' own Nina Bell share mistakes and missed marketing opportunities and lessons those experiences taught them. MarketingProfs Chief Content Officer Ann Handley co-hosts this special 404th episode.

  • Meet the Parennials (Millennial Parents)

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Millennial parents tend to think of technology as a parenting tool and are more concerned about safe content than content overload for their kids, according to recent research from Fullscreen.

  • How to Boost Your YouTube Strategy With Bumper Ads [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    Video's popularity has exploded, leading to YouTube's becoming a massive search engine. Chances are, your customers—and potential customers—are conducting searches there associated with the products or services you or your competitors offer. That's where YouTube bumper ads come in.

  • Younger and Wordier: How Gen Z's Search Behavior Is Different

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    Gen Zers tend to have longer queries and are more likely to use certain words when searching online, according to recent research from Fractl.

  • How to Get Personal With Your Marketing: Alyce CEO Greg Segall on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Demand Generation

    Even in the era of data protection legislation, some marketers continue to adhere to old ways. But a massive upheaval of marketing will occur in the next couple of years, which is why smart marketers will focus on building long-term relationships through personalization.

  • How to Structure Your Content for Organic Google Rankings: A Proven Process

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Marketers covet Page One of Google search results for a reason: It's chock-full of possibilities for website traffic, leads, and conversions. Here's a tried-and-true process for creating content that ranks.