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  • Content Marketing Operations: Five Essentials for Consistent Success

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    "Content operations" refers to everything that helps content marketing efforts run smoothly and drive impact for a business. That includes people, technology, and processes. Marketing needs well-oiled content operations, including these five essential elements.

  • How to Position Your B2B Brand for Search: Garrett Mehrguth on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: SEO

    Garrett Mehrguth, founder of Directive Consulting, explains why it's nearly impossible to rank for organic search terms, and shares tips on positioning your B2B brand for search.

  • How to Build an Outstanding Marketing Team: A Seven-Step 'People Strategy'

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    You can come up with a marketing strategy that impresses the C-suite, but if you don't have the right people to execute it, your hard work will have been wasted. So how do you attract and keep great marketers who work at their full potential? A people strategy.

  • Four Steps for Conducting an Efficient Content Audit and Deriving the Most Value From Your Content

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Accumulating content on your website without a content strategy hampers SEO instead of boosting it. A content audit can help you formulate a plan of action to align your content with your long-term strategy. Here's how to conduct an effective audit of your content.

  • The Personality Traits of Top Digital PR Influencers

    Chart

    CONTENT TYPE: Chart | TOPIC: Public Relations

    What does the language used in tweets by popular digital public relations influencers reveal about their personalities? Which personality traits do digital PR influencers tend to have in common?

  • Reaching and Persuading Buyers at a Time of Crisis: What B2B CMOs Can Do

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    As the world faces the global coronavirus pandemic, B2B CMOs face a critical problem: Reaching and persuading buyers will be extremely difficult for the foreseeable future. So, what's to be done?

  • Top 4 Impactful SEO Trends Today

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    You're not alone in thinking industry trends move at the speed of light. Which is why you need to be keenly aware of industry trends—while remaining agile to deal with the unexpected. So what's truly affecting the SEO industry today? Experts from Moz answer that question.

  • B2B Senior Marketer Survey: The Most Effective Approaches for 2020 [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Senior marketers at B2B companies identify the best channel for producing and nurturing leads, the top content type for moving prospects through the funnel, and the most effective social network for their brand.

  • CX in B2B Marketing: Top-of-Mind Strategy in 2020

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Customer experience (CX) is top-of-mind for B2B marketers and insights professionals heading into 2020, according to new research by B2B International.

  • What Marketers Can Do Right Now in the Age of Coronavirus: A Letter From Ann Handley

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    You're used to finding marketing know-how and strategy in this space. So the tone and format of this article/letter probably feels a little different to you today. That's because these are unprecedented times. This is NOT business as usual.

  • Coronavirus and Your Marketing Event: A 14-Item Checklist

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    "The show must go on," but until when, exactly? What do you do when a calamity or crisis turns your conference, training course, or event upside down? Do you continue, cancel, reschedule?

  • Why 'Influence Marketing' Is Bigger Than Influencers: Jason Falls on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Public Relations

    Speaker, author, and influence marketing expert Jason Falls talks about how most marketing organizations are missing the boat on influence (and how you can win big by getting on board).

  • Why You Shouldn't Try to Control Anchor Text When Link-Building

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Link-building is often an uncertain practice: You don't know for sure that you'll get any backlinks; if you do, you can't guarantee they'll be on the sites you want, with do-follow status, and the anchor text you prefer. Luckily, you can now stop worrying about that last item.

  • The Top Challenges Facing Creative Teams That Develop Content

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Most members of creative teams that develop content say they're struggling to keep up with the speed they are expected to work at and with the volume of work they're expected to tackle, according to recent research from inMotionNow.

  • How to Change Anyone's Mind: Jonah Berger on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    Best-selling author and Wharton professor Jonah Berger discusses his book, 'The Catalyst: How to Change Anyone's Mind.' He explains the five hidden factors that impede change (and how to overcome them).

  • Transparency and Trust: The Key Links Between Data Regulation and Customer Experience

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Today, data is the most important ingredient for crafting truly personalized experiences, delighting customers, and delivering exceptional value. The marketer's dilemma in the age of data regulation is how to collect that data. Here's what we need to do.

  • Top 5 Critical Components of Great Customer Experience

    Chart

    CONTENT TYPE: Chart | TOPIC: Customer Experience

    Specialists say among the keys to customer experience success, the top 2 are delivering elegant interactions and providing speedy service.

  • B2B Leads: In-Market Is the New Inbound, Here's Why

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    We've had it drummed into our heads that inbound leads are the Holy Grail of our marketing efforts. We've come to believe they are the quickest and most effective to convert. But is that really the case?

  • Top B2B Content Marketing Statistics for Your 2020 Content Strategy [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Content marketing has become a critical element of B2B marketing strategy. And for good reason: It can help build brand, authority, and awareness. Not to mention leads. To help you put together your B2B content marketing plan of action, check out these benchmark statistics.

  • Seven Ways to Build a Loyal Customer Base With Content Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Content marketing helps you build an audience that enjoys your content, engages with it, and shares it with peers. The result: a strong content-led company that attracts new and repeat customers. How can you build an ardent customer base with content marketing?