FILTERS

clear all

Content Type

Events

Topics

Recency

Time to Complete

Subject Matter Expert

RESULTS

Refine Search
Sort by:

  • Strategies for B2B Executives: How to Boost Content Marketing ROI and Impact

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Though marketing teams can produce content marketing that resonates with prospects and customers, executive-team buy-in and participation can elevate their efforts and open more opportunities to attract higher numbers of qualified leads.

  • Why and How to Use LinkedIn Articles for Content Marketing (With Real Examples)

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Many of us are missing a huge content opportunity on LinkedIn: long-form articles. The marketing benefits you reap are tangible while the effort you expend can be minimal—if you use the right approach. Read more for practical advice and real-world examples.

  • The State of Public Relations: COVID-19's Impact on the Industry

    Chart

    CONTENT TYPE: Chart | TOPIC: Public Relations

    Most public relations professionals say they're confident about the value they've been providing during COVID-19 but they are also grappling with more burnout and stress because of the pandemic, according to recent research from BuzzStream and Fractl.

  • How to Create Engaging Instagram Carousel Posts [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Instagram carousels enable marketers to share multiple images and videos in a single post; as a result, they can be a highly effective way to stand out on the social network.

  • Three Ways to Personalize Your Next ABM Campaign to Close More Deals

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Business buyers are inundated with pitches and content, most of which isn't relevant to them. That's good news for B2B marketers: Your prospects are hungry for a personalized experience. Here are three practical ways to make your ABM more successful.

  • The Biggest Challenges With Executing Account-Based Marketing Programs

    Chart

    CONTENT TYPE: Chart | TOPIC: Account-Based Marketing

    The two biggest challenges facing companies trying to execute account-based marketing (ABM) programs are data quality issues and a lack of budget, according to recent research from Demandbase.

  • Business as Unusual: Shifting Live Events to Digital and Hybrid Experiences

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    Unusual times call for unusual thinking and strategic engagements. In the current business environment, to fully realize the objectives of live events that can't take place, take the path mapped out in this article to deliver an experience that exceeds expectations.

  • Marcomms Is Different From Crisis Comms: Here's How to Handle Crises

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    Best advice for a marcomms leader to handle a crisis? Take off your marketing hat for a moment because your marcomms experience won't get you very far. But if you need to tackle a menacing issue or an emerging crisis—and you don't have years to retrain—here's how to handle a crisis now.

  • 21 B2B Lead Gen Strategies to Aid Your Marketing Efforts [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Demand Generation

    Consistently generating high-quality leads lies at the heart of an effective B2B marketing strategy, helping to drive revenue and ensure sustained growth.

  • How COVID-19 Is Affecting the B2B Exhibition Industry

    Chart

    CONTENT TYPE: Chart | TOPIC: Event Marketing

    Nearly three-quarters of organizers of B2B exhibitions say they've had to cancel at least one in-person event because of the COVID-19 pandemic, according to recent research from The Center for Exhibition Industry Research (CEIR).

  • SEO Keyword Strategy for B2B Content Development

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Your B2B SEO strategy must be geared toward reaching the right decision-makers. If your sole intention is simply to rank for a keyword, your B2B keyword strategy is already a lost cause. Here are some handy tips to get it right.

  • Three Ways to Make Your Digital Event as Engaging and Effective as In-Person

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    As marketers consider their options for providing digital event opportunities, one question is top of mind: How do you create an engaging attendee experience? The key is to make real connections in a virtual way. These three tips will help.

  • Boost Your Sales With Strategic Gifting [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Demand Generation

    Explore how strategic gifting can be leveraged at every stage of the sales funnel to capture attention and express appreciation.

  • Programmatic Advertising Trends: Top Tactics, Challenges, and Metrics

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Marketers say audience targeting is both the most effective programmatic advertising tactic and the most difficult to execute, according to recent research from Ascend2.

  • Five Steps for Leading Email Marketing Through Change and Crisis

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    What happens when a global crisis hits and your marketing emails are suddenly one of the last things a customer has time to think about? The answer: don't proceed like normal. To ensure your email program remains effective and authentic, follow these five practical steps.

  • Three Easy Ways to Use LinkedIn Sales Navigator for Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Sales Navigator offers up a big opportunity for marketers to up their content and outbound games. Marketers, just as much as sales reps, can use the powerful functions of Sales Nav to identify, reach, and engage with audiences. Here's how, in three steps.

  • Lessons Learned From Turning an Event Virtual in 19 Days

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Marketers are accustomed to a changing environment—from algorithm updates to new acquisition channels and technology. Even so, the widespread cancellation of live events made even experienced professionals take a deep breath and rethink their strategies. But it can be done.

  • The Most Common SEO Mistakes on Websites [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    The most common critical search engine optimization (SEO) mistake on websites is missing metatags, according to recent research from Sitechecker.

  • Close the Marketing and Sales Gap, and You'll Close More Deals

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    With loads of information readily available to buyers about potential vendors, sales reps are now expected to deliver insights and articulate value if they are to generate real opportunities. But that can't happen unless you close the gap between Marketing and Sales.

  • How to Offer More Value to Your Crisis-Stricken Customers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Customer Experience

    The pandemic has disrupted business (and life), and everyone is scrambling to adapt. Instead of enticing buyers with a promise of "better" as you likely did before COVID-19, you now need to do more: You need to make your sales offers far more valuable than ever.