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  • New Channels, Better Targeting: How B2B Tech Marketing Is Changing

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Most B2B tech and telco marketers say their firm plans to increase the number of marketing channels in its media mix in 2021 and to focus on driving efficiencies in targeting, according to recent research from WARC and Spotify.

  • Six Tips for Measuring Your LinkedIn Ad Campaigns [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Measurement & Analytics

    How can you ensure you're getting a full view of your LinkedIn ad campaign performance and gaining the insights you need to make valuable optimizations?

  • Nine Tips for Creating SEO-Friendly Content [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    How exactly can you develop content that will rank well on search engine results pages? This infographic offers nine key tips for creating SEO-friendly content, including advice on researching keywords, identifying the right formats, and implementing effective internal links.

  • How IT Buyers' Researching Behaviors Changed in 2020

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    The COVID-19 pandemic led IT buyers to spend more time learning about tech solutions last year and also led more buyers to rely on webinars while researching, according to a recent report.

  • What B2B Marketers Need to Know About LinkedIn [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Did you know that LinkedIn is responsible for 80% of B2B leads generated by social media? That's one of the many data points about the social network covered in a recent infographic from SalesIntel.

  • The 3Cs of Marketing Success: Ride the Wave to Go Far in Work and Life

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    In 2020, several tidal waves disrupted traditional marketing. Luckily, as marketers, we've never been so well prepared to handle chaos. Stand out as a star marketer by equipping yourself with these three traits: the 3Cs of marketing success.

  • Web Design Stats and Trends for 2021 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Websites

    Did you know that users take 0.05 seconds, on average, to form an opinion about a website—and 94% of those initial impressions are related to design elements?

  • Four Ways SEO Marketing Changed in 2020—And Where It's Going in 2021

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    As marketers, in matters SEO we are often at the mercy of the almighty Google. But 2020 proved that it pays to be prepared, and businesses stand to better manage future crises by staying up to date on these four SEO developments.

  • Content Marketing: The New Name for a Well-Established Discipline

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    The creation of targeted information—about companies, products, services, and more—has been around for generations. Collateral, sales aids, product literature, brand books... all were earlier monikers for what's now lumped into "content." It's a long-established discipline. And here's how it actually works.

  • Is the Marketing Database Dead?

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    What was once a marketing database has evolved, as marketers have adopted customer data platforms (CDPs) and new ecosystems of activation platforms. But CDPs tend to suffer from a functional gap, limited as they are to first-party data. Here's how that gap can be bridged.

  • 2021 B2C Content Marketing Benchmarks, Budgets, and Trends

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    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Most business-to-consumer (B2C) content marketers say their organization made quick and effective changes in response to the COVID-19 pandemic, and they expect those changes to stay in effect for the foreseeable future.

  • LinkedIn B2B Marketing: Three Underused Ways to Engage Prospects and Customers

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    We're all scrambling for new ways to connect with customers during COVID, but the easiest method could be right on our desktops: LinkedIn. The platform is more popular than ever, and many companies are overlooking features that could factor into 2021 marketing plans.

  • How to Market Effectively in 2021: Integrate Performance and Brand Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Now that most companies are completely focused on their bottom line, extensive brand marketing can be difficult to justify. Using a contextual or native brand strategy is one way to create branded content while simultaneously measuring performance and return.

  • Meet the BETAs: A Profile of Younger B2B Decision-Makers

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    B2B decision-makers under age 40, often tech natives, tend to blur work-life boundaries, seek continual self-evolution, and expect brands to address social issues, according to recent research.

  • Enterprise ABM: Five Common Pitfalls and Tactics to Avoid Them

    Article

    CONTENT TYPE: Article | TOPIC: Account-Based Marketing

    There is no one-size-fits-all solution for ABM: The right strategy and technology depend on the size and nature of your organization. But a bigger enterprise means a more complex system, and that can lead to serious mistakes. Learn how to avoid them.

  • How the Pandemic Has Affected Account-Based Marketing

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    CONTENT TYPE: Chart | TOPIC: Account-Based Marketing

    The COVID-19 pandemic has led many B2B marketers to shift their account-based marketing (ABM) objectives and tactics, according to recent research from ITSMA and the ABM Leadership Alliance.

  • What's Ahead for B2B Marketing in 2021: Four Areas to Focus On

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    2020 is finally behind us. So where do B2B marketers go from here? The challenges from an upended year will continue to factor into strategies for 2021 and beyond—in these four areas in particular.

  • Three Ways Marketers Can Survive in 2021

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    In 2021, the things companies say are extra important, and there are more places to say them than ever. Marketers are facing a massive demand for content. Avoid being overwhelmed: Focus on these three survival tactics.

  • Google's Page Experience Update: What Every B2B Marketer Should Know

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    We've all received advance notice of Google's impending page experience update, set to debut this year. But what does "page experience" really mean, and how will it affect B2B sites in particular? You can get the rundown here.

  • The Pandemic's Impact on B2B Marketers' Pipelines and Budgets

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Most B2B marketers say the COVID-19 pandemic has led to a decrease in Marketing-created pipeline of leads, and most also say the pandemic has led to a decrease in their marketing budget.