FILTERS

clear all

Content Type

Events

Topics

Recency

Time to Complete

Subject Matter Expert

RESULTS

Refine Search
Sort by:

  • A Five-Step Framework for ROI From Personalized Customer Experiences

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Although its importance is never denied, "personalization" in marketing can be such a nebulous word. Is it even measurable? How do you find out whether it affects the bottom line? Check out this five-step guide.

  • The State of In-Person B2B Events in 2023

    Chart

    CONTENT TYPE: Chart | TOPIC: Event Marketing

    Is attendance up at in-person B2B events? What are organizers' key goals and challenges in 2023? Bizzabo surveyed 1,757 people who organize in-person B2B events, such as conferences.

  • Four Key Benefits of Using a CRM for Content Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    This infographic from Brafton explores how CRM software can power stronger and more successful content marketing strategies, focusing on four key benefits that a CRM can deliver.

  • 10 Essential Tips for Successful Event Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    In-person events are back! Has it been a while since you've set up a booth and offered free swag? Never fear—this article shares 10 essential tips for making your event a success.

  • The Anatomy of a Great Blog Post Introduction [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Writing

    This infographic from Brafton covers what you should leave in your blog post intros and what you should leave out.

  • The Boomerang Brand: Five Ways to Avoid It and One Time to Embrace It

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Brand launch. Brand refresh. Rebrand. You know the drill. But what do you do when the best brand option was one you left behind?

  • How Business Owners Feel About Threads [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Have business owners signed up for Meta's new Threads social network? If so, how do they plan to use it? To find out, researchers at B2B Reviews surveyed 417 business owners across generations.

  • Key Considerations When Building an Online Community

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Slack and Discord are the titans of online community at the moment—particularly for businesses looking for easier ways to communicate. But they're not the only options. As illustrated by (naturally) Nicolas Cage, sometimes the obvious choice isn't the right one for you.

  • Out-of-Home Advertising for B2B Marketing Success | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Advertising & Promotions

    Videos, interactive gaming, choose-your-own-adventure product tours... there's so much complexity in digital marketing right now that nobody could be blamed for yearning to rely on a plain old billboard. But is such a thing still effective?

  • How Marketers Can Navigate a World Minus Cookies: Jodi Daniels on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Measurement & Analytics

    Host George B. Thomas and guest Jodi Daniels explore the fundamentals of internet cookies, their impact on the daily lives of marketers, and the reasons marketers may need to transition to a cookieless world.

  • How to Build a B2B Lead Gen Webinar

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Generating leads for Sales to qualify, follow up with, and eventually sell to is what drives the revenue—and success—of a business. This article covers how webinars and webinar marketing can lead to increased B2B lead generation.

  • Three Keys to Successful Marketing Process Automation Implementation

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Digital transformation can't be done all at once or off the cuff. Adopting automation and new martech must be a deliberate process that ensures business success while prioritizing the right tech.

  • Third-Party Cookie and Data Deprecation: What's a Marketer to Do?

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Losing third-party data as a source of customer information will be a challenge. But it could be an excellent opportunity to recharge your customer relationships.

  • A B2B Product Launch Checklist: Eight Essential Elements

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    After an eternity of development, testing, troubleshooting, and more testing, you've finally reached your product's launch date! But wait... did you forget something? Use this product launch checklist to ensure you haven't missed anything.

  • Identifying the Best Advertising Strategy for Your Business | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Advertising & Promotions

    Back in the day, times seemed simpler. Advertising, ad expert Rebecca Bugger and host George B. Thomas conclude, is continually changing, and you should always be testing your methods to see what works and what doesn't. Watch and listen to discover how advertising works today.

  • B2B Influencer Marketing: The Good, the Bad, and the Ugly | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Social Media Marketing

    "Influencer marketing is essentially word-of-mouth; it's essentially the establishment of trust and authority on behalf of your brand through somebody else, and every business can benefit from that," says this episode's guest. Discover how your marketing can benefit.

  • How to Create an Awesome Brand Persona: A Step-by-Step Guide

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Personification is the art of giving something (your brand, say) human characteristics to draw out emotion in people (your audience, for example). Check out this article to learn how in a few easy steps.

  • How to Know Whether TikTok Is Right for You or Your Business | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Social Media Marketing

    Considering using TikTok for your business, insists expert Wave Wyld, is inevitable. You can't avoid it. And because the business side of it is still in its infancy, opportunities are everywhere and new commerce-related features are continually being added. See what TikTok has to offer your business.

  • B2B Leaders Survey: Marketing Trends for 2023

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Most B2B leaders say their firm is increasing its marketing investment despite the current uncertain economic environment, according to recent research from LinkedIn and Ipsos.

  • How B2B Marketers Use Organic Social Media Strategy for Success | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Social Media Marketing

    The 3Cs of Marketing (company, customers, and competitors) is a popular concept. In Marketing Smarts Live Show episode 39, host George B. Thomas and Dorien Morin-van Dam delve into the 3Cs of organic social media strategy.