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CONTENT TYPE: Article | TOPIC: SEO

The people writing consumer/user-generated content are the same ones performing search queries. If you can harness their sentences, paragraphs, and ideas, you can crowdsource search optimization.

CONTENT TYPE: Article | TOPIC: Event Marketing

Established brands can likely withstand experiential marketing flops because customers can fall back on previous positive brand experiences. Not so for new brands or product lines: A negative customer experience would likely be enough to sink them.

CONTENT TYPE: Article | TOPIC: Social Media Marketing

Influencer marketing—the "it" tactic of 2015—will only gain momentum in 2016. If you're planning to work with high-level influencers for complex social media campaigns, here are key steps to take.

CONTENT TYPE: Article | TOPIC: None

Mobile marketing has come a long way, but there's still progress to be made in technology, analytics, and strategy. Most notably, it's time for a paradigm shift: to think of mobile as the home for omnichannel marketing.

CONTENT TYPE: Article | TOPIC: Email Marketing

Here's how you can begin optimizing your newsletters and lead nurturing, event, and other marketing emails for more clicks.

CONTENT TYPE: Article | TOPIC: Social Media Marketing

When creating a hashtag to represent your brand, community, or event, you might think of it as dating: you want excitement, you want intrigue, but you also want something that will last, at least a little while.

CONTENT TYPE: Article | TOPIC: Customer Experience

With the start of the year comes the opportunity to re-evaluate your marketing and customer-experience strategies—to plan how you can up your game in the year ahead. Here's what three trends have in store for you this year.

CONTENT TYPE: Article | TOPIC: Customer Experience

Targeting and buying online audiences has never been easier or more affordable. But even the right audiences can be hard to engage once you reach them. The key to making your audience care is relevance.

CONTENT TYPE: Article | TOPIC: Email Marketing

Yahoo Mail's 18th birthday makeover will affect how marketers reach consumers in the future. In fact, updates such as search filters, avatars, and embedded brand logos actually have the potential to make marketers' email efforts more productive.

CONTENT TYPE: Article | TOPIC: Marketing Content

The latest trend to enter the marketing world is interactive content, and it's gaining popularity for very good reasons.

CONTENT TYPE: Article | TOPIC: Customer Experience

Marketers and advertisers who understand the importance of customer behavior and psychology consider heuristics (mental shortcuts that people use to form judgments and make decisions) to target their markets.

CONTENT TYPE: Guide/Report | TOPIC: Email Marketing

Email is an essential tool for modern marketers. It might not be shiny and new, but it’s still one of the most effective forms of marketing used today. Use it to increase engagement, conversions, and sales—you’re up for the challenge.

CONTENT TYPE: Article | TOPIC: Event Marketing

This handy guide breaks down the costs associated with exhibiting, from basic (stands and booths) to the cost of travel, day-of expenses, and entertainment of prospective clients and customers.

CONTENT TYPE: Article | TOPIC: None of the above

The better you plan your B2B customer satisfaction survey, the more you'll get out of it. Done properly, the survey should be a significant source of additional revenue rather than a chore.

CONTENT TYPE: Article | TOPIC: None

You can go about direct response in two common ways: An extremely targeted one-shot approach that goes for the sale right away, or a campaign approach that has a distinct, planned follow-up component.